Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Business Opportunities to Own
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Want more sales? Need to grow your business? Use the top 7 methods to generate more leads!

If you read Friday’s blog, you know that one of the best ways to increase sales is to generate...

Are sales down? Do you need to boost sales? Check out our latest tips and tricks to increase sales fast!

Let’s be honest, if sales are low, business and moral are low. Low sales over a period of time can lead to a business shutting down. With online retail giants, like Amazon,...

To help you get inspired, we’ve collected success stories from some of the top mom entrepreneurs of 2017, or mompreneurs.

There is no question that starting your own business is tough. It requires a lot of time, dedication, effort, and money. You’re putting your financial stability, job security,...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Hurricane Recovery Resources for Business Opportunity Owners
in the wake of a crisis of this magnitude can be especially maddening, DisasterAssistance.gov is good place to start...
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Productivity Hacks — Our Top 50
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Sales Hack To Increase Your ROI and Productivity
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is. We receive lots of emails.. Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
How Many Leads Does It Take To Close A Sale?
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
 
Resource Center > Article
6 Ways to Write an Effective, Interesting Meta-Tag
9 Jun 15 Posted by: admin
in Running Your Own Business
Share this Article:

Meta tags help searchers decide if they want to click through to your site when it comes up on the search engine results page. They tend to get short shrift from website owners who don’t realize how important they are.
There’s a good reason for the neglect. Google has consistently stated since 2007 that they don’t count in the search engine rankings. And perhaps technically they don’t. But they definitely affect how interesting and useful your site looks to people using search engines.

Why Care About Meta Tags

The meta tags on your website are mini-sales pitches. It is another chance to attract the exact audience you want to convince to come to your site. The more care you take to craft effective ones, the more visitors you can get from traffic to the search results page.

An engaging, relevant tag gives you a chance to persuade searchers to choose your page over all the others on the search engine results page.

How To Entice Searchers

A great meta tag is persuasive. The right franchise meta tag can make the person looking for the perfect fast food business click when your offer comes up in the search results. In just a few words, it tells them you have the solution to their problem, the money-making opportunity they have been looking for.

Well written meta tags have six components. They offer a call to action, talk about benefits, get people curious, are short, give accurate information and are relevant. Here is a look at each in detail.

#1. Active Wording

Good meta tags use words that are action packed, just like an effective call to action. They tell the visitor what your site will give them if they click through. Here are examples of effective words to use in your descriptions:


  • Grab

  • Discover

  • Learn

  • Be your own boss


Benefit-Oriented

Effective tags tell the reader what benefits he will get by clicking through to your page. For example, for a person looking for business opportunities, write a sentence that previews the deals on your site.

Make Them Curious

Spark the curiosity of your readers. Your tag should make them want to find out more based on the few words you’ve written. Provide enough information to tell the viewer what they will find at your site, but just enough to get them to click on through.

Keep It Short

Meta tags need to be under 155 characters because Google cuts off a description after a certain pixel length. By using 155 characters as a benchmark, you are basically assured your tag will come in that measure.

To be certain, use the free SERP Snippet Optimization Tool at SEOmofo.

Google also cuts off quotation marks, so don’t use them.

Accuracy Counts

Don’t anger your visitors by promising what you can’t deliver. For example, never use business opportunity meta tags that tell a reader everyone qualifies if there are financial limitations on the offer.

For every visitor who goes away unhappy, feeling like they’ve been fooled, you lose a network of his friends when he complains. It’s bad marketing.

Relevant and Useful

Don’t use a range of fluff words that sound like something that might entice your visitors. General words get ignored by serious searchers. The more specific you are in your . The more specific your description, the more likely you are to attract a potential customer. Don’t stuff your tag with keywords, but do include the relevant keyword that your prospect is using to search.

Give your meta tags high priority when you write content for your website. They give you a chance to sell your site to searchers. A well crafted meta description can result in convincing searchers you are worthy of a closer look.

Meta Tags Keep them Simple

Related Blog Posts

Starting a Business? The Best Tools for Business Owners. To help you save your time searching the internet trying to decide what option to pick, we’ve compiled the best tools for business owners available on the market.

With modern technology, everyone is always raving about a new app or website....

Safeguard your Business’s Data and Credit— We’re keeping with the theme of yesterday’s article and discussing how to ensure your business’s data and credit are safe.  We’re...

Best Ways to Store Data - Do you backup data on your computer each day? If so, congratulate yourself! You’re one of the tiny minority that can sleep easy.

Best Ways To Store Data - According to a 2016 survey, fewer than 1 in 3 computer users backup files on a schedule, whether daily, weekly...

Create Engaging Presentations with making very little effort used to be pretty much, well harder than it is now.

The good people at Slidebot know that to create engaging presentations that are powerful takes up...

Small Business Media and tapping into that vein can be a tricky and somewhat slippery slope unless you know some tricks of the trade.  Getting your message in front of the right audience is often the key to success.  So, where are the keys to the kingdom you ask and how can you get your hands on...

 
   

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
Read More


Premium Sponsor