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Free Lead Generation is a hot topic these days since many pay a pretty penny per portal to generate leads to increase ROI.

Free Lead Generation is part of any markets platform.  It is important to note that this November was 'nutty' for lack of a better word.  The purpose of this blog post...

Small Business Media and tapping into that vein can be a tricky and somewhat slippery slope unless you know some tricks of the trade.  Getting your message in front of the right audience is often the key to success.  So, where are the keys to the kingdom you ask and how can you get your hands on...

Entrepreneurs' Day 2016 on the 15th was outshined by politics, climate change discussions and so much more.  That is a real shame since small business is the backbone of this Country.

Entrepreneurs' Day - In my world it is Entrepreneurs' Day every day! I think, sleep and breath Entreprenuership...

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Resource Center > Article
7 Keys to Leading Highly Effective Sales Conversations
9 Jul 15 Posted by: Kevin James Culp
in Marketing & Sales
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The fact is there are endless ways to goof up a sales conversation, and most sellers make major mistakes each and every time they talk with a prospect."

Most people's sales conversations could be better. Not a little better, significantly better. I see too many sellers fall into the same traps: Talking too much, interrogating the buyer, acting overeager, not being prepared—the list goes on.


  • You talk too much, leaving the buyer with the impression that you don't understand their business, their industry, or their needs.

  • You grill the buyer with questions, making them feel like they are a part of an interrogation.

  • You talk too little, letting the buyer control the conversation.

  • You are over eager, and the buyer can smell your desperation a mile away.

  • You talk about your products and services as if they are commodities, leading the buyer to buy based on price.

  • You are unprepared, and the buyer wonders why they are wasting their time with you.

  • You are uncomfortable talking about money, and the second a price objection comes up you cave and start discounting.


The fact is there are endless ways to goof up a sales conversation, and most sellers make major mistakes each and every time they talk with a prospect.

If you want to improve your sales conversations, pay attention to these 7 keys above.

 

SOURCE: RAIN Group

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