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Conversion Rate Optimization - Every business owner knows the importance of a good online presence to increase a company’s visibility in a crowded and competitive marketplace. But getting more visitors and broader publicity is only half the story.

By improving conversion rates, you can give...

Offering Financing Boosts Bottom Line - Staying afloat takes capital. But the process of attracting financing is confusing for small business owners. That’s why a system like FundAbility is so powerful.

Offering Financing Boosts Bottom Line - Here is a look at how you can offer help with financing...

International Business Expansion - Once your business has established itself on the domestic scene, you should then think about the next steps for your company to help it develop and grow.

International Business Expansion - One option you may want to consider is to take your business overseas...

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Business Opportunity Blog

Is BYOD for SMBOs A Good or a Bad Idea?

Small and medium-sized business owners (SMBOs) are increasingly getting on board with one of the newest technology trends, now more widely and officially referred to as BYOD (aka Bring Your Own Device). And why wouldn’t they? Allowing employees to use their own handheld and other mobile devices at work...

BusinessOpportunity.com Implements Aggressive New Social Marketing Strategy for 2013

6 Dec 12 Posted by: Kathleen C Lanza
in In The News
NEWS RELEASE...Initial Efforts Already Show Promising Results! Heading into 2013, BusinessOpportunity.com will be leveraging the ever-increasing capability of social media to engage and interact with prospective and existing entrepreneurs at a level as yet unseen by...

2013's Top-Ten Must-Read Book List to Improve Your Sales Skills

5 Dec 12 Posted by: Kevin James Culp
in Featured Articles
Given that another year is coming to a close, we thought we’d forgo offering you just one Book of the Month for consideration this go-round and opted for ten. Here goes… As a long-time sales professional and given my current position as the Director of Sales for BusinessOpportunity.com, I’m oftentimes...

Which Social Media Platforms Drive Consumer Action the Most?

5 Dec 12 Posted by: Kathleen C Lanza
in Marketing & Sales
Beyond the Click, a new survey of 500 consumers by cloud-based Activity and Participant Management™ leader ACTIVE Network, sheds some light on the growing influence of social media and how it may actually affect consumer behavior. More specifically, its results are instructive for the thousands...

New Video Inspires Aspiring Entrepreneurs to Reach Their Goals

4 Dec 12 Posted by: Kathleen C Lanza
in Plans & Goals
Are you an aspiring home-based or other small business owner who is still struggling with whether or not to make that business opportunity investment or franchise opportunity investment? If so, serially successful entrepreneur Geoffrey Clapp has a message of inspiration for you. As the narrator of...

Your Quick Guide to Handling "Scroogey" Customers This Holiday Season

3 Dec 12 Posted by: Kathleen C Lanza
in Featured Articles
Yes, the holidays are festive and fun. But, let’s be honest, they are also incredibly stressful on a number of levels, especially for business opportunity, franchise and other small business owners who are trying to manage so much during the season, not the least of which is meeting the oftentimes heightened...

It May Be the Thick of Holiday Season, But It’s Not Too Late to Have a Plan

29 Nov 12 Posted by: Kathleen C Lanza
in Plans & Goals
If you’re one of those business opportunity, franchise or other small business owners who naturally assumed the holidays would bring a much-needed boost to your retail or online sales, and you have yet to take a proactive approach, you may want to rethink that. While Black Friday may be over, the bulk...

Small Business Saturday. "Black Weekend." The Results Are In…

28 Nov 12 Posted by: Kathleen C Lanza
in Growth & Profit
Now that all the numbers have been crunched and the data is in, it’s safe to say that this year’s Small Business Saturday was on balance a great success. But then many of you business opportunity, franchise and other small business owners know that already, right? At least we hope so given that an estimated...

IRS Resources and a Warning for Business Opportunity and Other Small Business Owners

27 Nov 12 Posted by: Kathleen C Lanza
in Featured Articles
As 2012 draws to a close, many business opportunity, distributorship, licensee opportunity, franchise and other small business owners are focused on getting their fiscal house in order to prepare for the impending tax season. To assist them this year, the Internal Revenue Service (IRS) is not only highlighting...

Startup Calculator Helps You Assess Your Total Business Opportunity Investment

26 Nov 12 Posted by: Kathleen C Lanza
in Start-Up
Now your total business opportunity or franchise business opportunity startup investment doesn’t have to be an unexpected and unwelcome surprise thanks to an easy-to-use startup calculator provided by the Wall Street Journal. Designed to take much of the guesswork out of the startup process,...

How a Football Game Launched the Busiest Shopping Weekend of the Year

23 Nov 12 Posted by: Kathleen C Lanza
in Marketing & Sales
Today marks the beginning of the busiest shopping weekend of the year, starting with Black Friday, followed by Small Business Saturday and culminating with Cyber Monday. For many small business owners, it's the most important sales and marketing opportunity they have all year. As for consumers, love...

Advice from the Twelve Greatest Entrepreneurs of Our Time

22 Nov 12 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
Asked by Fortune magazine to name the 12 greatest entrepreneurs of this generation, contributing writer John A. Byrne had his work cut out for him, that’s for sure. After all, there are thousands of candidates to choose from, right? But choose them he does, and he does it well. “Admittedly,”...

NEW Report Sheds Light on 2013 Business Opportunity Investment Prospects

21 Nov 12 Posted by: Kathleen C Lanza
in In The News
According to Bank of America’s latest Small Business Owner Report, if you’re looking to make a business opportunity investment or a franchise business opportunity investment, 2013 may just be the year to do it. Despite recent economic challenges and uncertainties, the dream of owning a successful...

FTC’s Latest Business Opportunity Crackdown Targets Scammers

20 Nov 12 Posted by: Kathleen C Lanza
in Featured Articles
Late last week, the U.S. Federal Trade Commission (FTC) and its federal and state partners announced a significant development in the agency’s ongoing “Operation Lost Opportunity” crackdown on illegitimate business opportunities that over promise and under deliver to millions of consumers. A number of...

Business Opportunity and Other Small Business Entrepreneurs...Today Is Your Day!

Business opportunity, franchise, distributorship, licensee opportunity, home-based and other small business owners, this day is for and about you. Why? It’s because today is National Entrepreneurs’ Day, and November is National Entrepreneurship Month.

WSJ Announces Specialized Digital Content for Entrepreneurs and Startups

15 Nov 12 Posted by: Kathleen C Lanza
in In The News
The Wall Street Journal announced this week that it is launching two new digital content offerings for its subscribers, one that will focus on the professional needs of entrepreneurs and the other on the interests of startups. Together, “The Accelerators” and “Startup Journal,” as they are respectively...

Mobile Tech Offers New Opportunities for Business Events Planning and Management

14 Nov 12 Posted by: Kathleen C Lanza
in Plans & Goals
More than 80 percent of small businesses and non-profits expect to increase their use of mobile technology to plan and manage their events in the coming year, according to a new survey from EventSpot™ from Constant Contact, Inc. However, 90 percent of them also said they would like to learn more about...

New Skype Platform Caters to Needs of Small Business Owners

13 Nov 12 Posted by: Kathleen C Lanza
in Growth & Profit
Just when we thought Skype was giving the phone companies enough of a run for their money, now Microsoft’s relatively recent acquisition has added something new. It’s a platform designed especially for business opportunity and other small business and franchise owners that connects them free-of-charge...

Franchising Industry Continues to Make Returning Vets a Priority

12 Nov 12 Posted by: Kathleen C Lanza
in In The News
A new report by the International Franchise Association (IFA) and prepared by Franchise Business Review shines a light on the industry’s ongoing efforts to encourage new business ownership among our returning veterans. Its release not only marks the observance of Veterans Day today, but reminds us of...

Sandy’s Cautionary Tale Resonates with Many Home-Based and Other Small Business Owners

9 Nov 12 Posted by: Kathleen C Lanza
in Featured Articles
As the news about Hurricane Sandy’s devastation in the Northeast continues to unfold, a cautionary tale is emerging, one that should hit home with business opportunity, franchise and other small business owners in particular. The reason? Most of them could just as easily be in the same predicament. It’s...
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