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Conversion Rate Optimization - Every business owner knows the importance of a good online presence to increase a company’s visibility in a crowded and competitive marketplace. But getting more visitors and broader publicity is only half the story.

By improving conversion rates, you can give...

Offering Financing Boosts Bottom Line - Staying afloat takes capital. But the process of attracting financing is confusing for small business owners. That’s why a system like FundAbility is so powerful.

Offering Financing Boosts Bottom Line - Here is a look at how you can offer help with financing...

International Business Expansion - Once your business has established itself on the domestic scene, you should then think about the next steps for your company to help it develop and grow.

International Business Expansion - One option you may want to consider is to take your business overseas...

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Business Opportunity Blog

Every Small Business Needs a SWOT Team

11 Jun 12 Posted by: Kathleen C Lanza
in Growth & Profit
A SWOT analysis is something every small business opportunity or franchise owner needs to know about and execute on a regular basis. It’s one of the easiest―and dare we say most fun―strategic planning tools you have at your disposal.

The acronym, SWOT, simply stands for Strengths, Weaknesses,...

Five Key Traits of Successful Franchisees

Okay, you’ve done your homework, and you’ve decided that owning your own franchise is the way to go. You’ve even found the one you want to buy. The company likes you, you like it and them. The financing is all worked out, and you’re ready to sign on the dotted line. But before you do, have you thought...

Home-based and Other Small Business Tips on How to Get Paid

Whether you are a work-at-home one-person shop or even the owner of a small business opportunity or franchise with only a few employees, it’s very likely that the task of collecting on past-due invoices will ultimately fall on one person…you. And while there are many perks to being your own boss, having...

New Report Shows Low-Cost Franchise Opportunities Are the Most Popular

Big-name high-dollar operations like McDonald’s and Subway may be what first comes to mind when you hear the word “franchise,” but it’s the lower-cost franchise opportunities that entrepreneurs covet the most these days, according to a new report released by independent market research firm Franchise...

Turning Trash into Cash in NYC

5 Jun 12 Posted by: Kevin James Culp
in Opportunity Focus
This unassuming photo may at first glance look like nothing and nobody, certainly nothing or nobody important, right? But that’s just it, looks can be deceiving. And what you’re looking at is plenty important.

FREE EBOOK OF THE MONTH…32 Must-Have Sales Tools for 2013

4 Jun 12 Posted by: Kathleen C Lanza
in In The News
CruiseOne, the nation’s leading home-based franchise travel agent network and a division of World Travel Holdings, has just announced the launch of its Operation Vetrepreneur contest, which will reward...

New Liberty Tax Partnership Facilitates Franchisee Marketing Efforts

1 Jun 12 Posted by: Kathleen C Lanza
in In The News
Liberty Tax, recently named by Forbes as one of the top-ten most successful franchise chains despite the recession, announced yesterday that it will enter into a new partnership with Constant Contact, Inc. With its addition to Constant Contact’s Franchise Partner Program, Liberty Tax’s franchisees and...

Health Insurance Tax Credit Left Unused by Many Small Business Owners

31 May 12 Posted by: Kathleen C Lanza
in In The News
This month’s report by the Government Accountability Office (GAO) found that hundreds of thousands if not millions of small business owners did not avail themselves of the health insurance tax credit designed to help them afford health insurance for their employees in 2011. Why? According to advocacy...

Working from Home Requires a Plan

Owning your own small business and working from home comes with its share of perks, that’s for sure. But being able to wiggle out of writing a business plan is not one of them. The fact is that any business owner with a prayer of success has to have more than just a sense of how they are going to succeed...

Leading Senior Care Franchisor Launches New Consumer Website

29 May 12 Posted by: Kathleen C Lanza
in In The News
Home Care Assistance, the leading provider of in-home care for seniors in the U.S. and Canada and a 2012 Franchise500® Company, has just announced the launch of HomeHealthCareAssistance.org, a website aimed at providing practical information and advice for families who are searching for long-term care...

Can You Learn to Be a Successful Entrepreneur?

25 May 12 Posted by: Kathleen C Lanza
in Featured Articles
Once again it’s an age-old question of nature versus nurture: Can entrepreneurship be taught? Do you need to wait until you have some fancy degree or other credentials before launching your startup? What part of being good at home-based, small or other business ownership is science and what part is art? These...

Nominations Are Now Open for 2012 Small Business Influencer Awards

24 May 12 Posted by: Kathleen C Lanza
in In The News
Jointly sponsored by online small-business magazine, Small Business Trends, and growing-business technology educator, Small Business Technology, and brought to you by BlackBerry®, the 2012 Small Business Influencer Awards honor individuals, organizations and products that have made a positive...

Digital Communication: Business Owners Have Three Choices

23 May 12 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
With more than three decades of industrial and consumer products marketing experience under his belt, as well as an impressive educational background that includes graduate studies at both Boston University and Fairleigh Dickinson, David Stevens is a successful entrepreneur with much to offer in the...

Food Truck Industry Phenom Expands Yet Again with Great American Cookies®

22 May 12 Posted by: Kathleen C Lanza
in In The News
In a November 2011 blog post, BusinessOpportunity.com’s Director of Sales, Kevin James Culp, pondered why it was that more companies weren’t capitalizing on the food truck trend. Well the Great American Cookies® company is no longer among them. Just yesterday it announced that the brand’s first cookie...

Inc. Names Best Business Opportunities by Industry for 2012

Citing the fact that the economy is growing again and that gross domestic product is up 2.3% compared to just 1.7% last year, among other factors, the experts at Inc. assert that “some pretty favorable business conditions” prevail right now that make business ownership an attractive option for many....

USA Today Expert Columnist Says Now Is the Best Time Ever for Small Business

Whether or not to buy a home-based or other small business opportunity or franchise is a big decision, especially given the current and seemingly unstable economic recovery, right? Not according to small business and entrepreneurship expert and USA Today guest columnist, Steve Strauss. In fact,...

Forbes Names 10 Fastest Growing Franchises Despite the Recession

18 May 12 Posted by: Kathleen C Lanza
in In The News
Forbes recently named the Top 10 Fast-Growing Franchise Chains That Powered Through the Recession. They are: 1. Subway 2. Jani-King 3. Jazzercize 4. McDonald’s 5. Southern Tsunami 6. Coverall 7. Liberty Tax 8. Quiznos 9. Health Mart 10. Dunkin’ Donuts Click on...

The Biggest Pricing Mistake Small Business Owners Can Make

17 May 12 Posted by: Kathleen C Lanza
in Growth & Profit
When starting your own work-at-home or other small business, it’s always a challenge to know what to charge for your products and services, that is if you are doing things correctly. The biggest mistake many small business owners make―especially those who are relatively new to entrepreneurship―is that...

It’s Not Too Late to Sign Up for Next Week’s FREE Small-Business Webcasts

16 May 12 Posted by: Kathleen C Lanza
in In The News
While registration to attend SBA’s National Small Business Week (NSBW) conference next week in Washington, D.C. is now closed, it’s not too late for small business owners to sign up online so that they can enjoy and learn from any number of networking and educational forums. In fact, with the exception...

Path to Freedom for Many Vets Lies in Small Business Ownership

15 May 12 Posted by: Kathleen C Lanza
in Featured Articles
One of the greatest obstacles faced by thousands of returning veterans who are transitioning back into civilian life is in finding long-lasting gainful employment, according to Kevin Humes, the President/CEO of American Veterans Alliance/American Alliance for Disabled Veterans (501 C-3) and co-founder...
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