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Conversion Rate Optimization - Every business owner knows the importance of a good online presence to increase a company’s visibility in a crowded and competitive marketplace. But getting more visitors and broader publicity is only half the story.

By improving conversion rates, you can give...

Offering Financing Boosts Bottom Line - Staying afloat takes capital. But the process of attracting financing is confusing for small business owners. That’s why a system like FundAbility is so powerful.

Offering Financing Boosts Bottom Line - Here is a look at how you can offer help with financing...

International Business Expansion - Once your business has established itself on the domestic scene, you should then think about the next steps for your company to help it develop and grow.

International Business Expansion - One option you may want to consider is to take your business overseas...

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Business Opportunity Blog

An Expert Weighs In On Funding Your New Business Startup

14 May 12 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
Ed Lewellen is the Senior Vice President of Talent Acquisition for Employers Edge, Inc., a company that uses its own highly successful and proven business model to improve the performance of other companies―coaching, training and developing their employees so that they can gain the competitive edge....

Small-Business Ownership Offers Moms the Flexibility They Crave

Looks like all a working mom wants for Mother’s Day this year is a little flexibility!? And let’s just preface this whole discussion with an important disclaimer: All Moms are working moms! But for our purpose here, we’re talking about moms who have a job they do to earn money in addition to the incredible...

When It Comes to Social Media, Clarity of Purpose and Practice Matter

10 May 12 Posted by: Kathleen C Lanza
in Marketing & Sales
Millions of home-based and other small business, business opportunity and franchise owners are using social media to market their businesses, but are they really clear on what the true benefits of their efforts might be? According to findings from a recent Social Media Examiner survey featured on Pagemodo,...

Small-Business Optimism Regains Some Ground

9 May 12 Posted by: Kathleen C Lanza
in In The News
Small-business optimism gained two points in April, returning the index to its highest level since December 2007, according to the National Federation of Independent Business (NFIB). Acknowledging that job-creation numbers as of late have been floundering, the report also indicates that a somewhat positive trend...

National Small Business Week Highlights America’s Small Businesses

7 May 12 Posted by: Kathleen C Lanza
in In The News
Held each year in May by the U.S. Small Business Administration (SBA), National Small Business Week kicks off with a three-day networking and educational event that focuses on the considerable accomplishments of America's small businesses and their owners. This year’s event begins on Sunday, May 20 and...

Senior Home Care Industry Emerges Once Again as a Top Franchising Opportunity

4 May 12 Posted by: Kathleen C Lanza
in In The News
This week, national franchise and market research firm and independent surveyor Franchise Business Review released its newest report regarding overall franchisee satisfaction and profitability potential in the senior home care industry. Titled “Senior Care Franchises,” the report highlights a thriving...

Baby Boomers, the Time to Start Your Own Business Is Now!

3 May 12 Posted by: Kathleen C Lanza
in Start-Up
An article on Monday’s Businessweek.com points out that business ownership among entrepreneurs between the ages of 55 and 64 is up significantly over the past 15 years. And although there is some degree of speculation as to why that is, one thing is pretty clear, as explained by Ting Zhang, an economist...

New Intuit Small Business Revenue Index Shows Reason for Optimism

2 May 12 Posted by: Kathleen C Lanza
in In The News
The results from Intuit’s first-of-its-kind Small Business Revenue Index are in and they are somewhat encouraging. They show that small business revenues are approaching pre-recessionary levels in many cases, especially in the professional, scientific and technology industries. Based on data from...

Pet-Oriented Businesses Continue to Thrive

Pet lovers who are in the market for a home-based or other small business opportunity or franchise that feeds their passion can also look forward to making a profit, according to two recently released market reports―“Dog Population and Dog Owner Trends” and “Cat Population and Cat Owner...

Selling Your Small Business Requires Advance Planning

30 Apr 12 Posted by: Kathleen C Lanza
in Plans & Goals
According to yesterday’s WSJ.com, far too many baby-boomer business owners are assuming that, when the time comes, they’ll simply cash out or pass the business on and have what it takes to retire. Not so, according to the experts who specialize in business finance and exit-planning. Things aren’t simple...

Get Inspired! Women-Owned Businesses Are on the Rise

26 Apr 12 Posted by: Kathleen C Lanza
in In The News
According to a just-released report commissioned by American Express OPEN, there are now more than 8.3 million women-owned businesses in the U.S. Together it is estimated that they generate close to $1.3 trillion in revenue and employ as many as 7.7 million people. Exceeding the growth rates of all but...

Eight Quick Tips to Enhance Your Negotiating Skills

26 Apr 12 Posted by: Kathleen C Lanza
in Featured Articles
Negotiation is something that home-based or other small business, business opportunity or franchise owners need to contend with, like it or not. Unfortunately, far too many of them think it is okay to just wing it. They don't take the time to refine their skills in this area. As a result, they are doing...

Apple’s Quarterly Profit Surge Drives Nasdaq Above 3K

25 Apr 12 Posted by: Kathleen C Lanza
in In The News
Yesterday, Apple reported that its profits nearly doubled over the last fiscal quarter―news that drove the Nasdaq above 3,000 for the first time this week and put to rest once and for all the question of whether or not lower-income countries like China will find costly devices like iPhones and iPads...

Which States Are Best for Entrepreneurs and Small Business?

25 Apr 12 Posted by: Kathleen C Lanza
in In The News
Just this month, the Small Business & Entrepreneurship Council (SBE Council) released its 2011 rankings of all 50 states and the District of Columbia in terms of their favorability toward entrepreneurship and small business with regard to taxation. Comprising 18 different tax measures within each...

Ongoing FREE SBA Computer Security Workshops Kick Off Today

The U.S. Small Business Administration’s (SBA) ongoing series of FREE computer security workshops for home-based and other small business, business opportunity and franchise owners starts today in Tulsa, Okla. Designed to help small businesses identify...

Facebook Marketing Tips for Small to Mid-Sized Businesses

23 Apr 12 Posted by: admin
in Marketing & Sales
Today, marketing online is a crucial part of any business, and this can of course be done through many different channels. The question is, how can you make the social media marketing process―through Facebook for instance―into a well-oiled machine? Let’s...

Plan to Fight “Paralysis of Analysis” at Startup

23 Apr 12 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
Morgan David, otherwise known as “Morgie,” is the self-professed Director of Entrepreneurial Spirit for CityStir, a company that offers a business opportunity for individuals who want to make a real impact in their communities by offering a locally-focused online forum for the exchange of ideas and information....

Final Tax-Cut Plan for Small Businesses Still Uncertain

20 Apr 12 Posted by: Kathleen C Lanza
in In The News
Although the Republican-led House voted to extend new tax cuts to small businesses with less than 500 employees yesterday, many pundits are saying that the chances the measure as it is written will pass in the Senate are slim. Viewed as the GOP’s counter proposal to the Democrats’ so-called “Buffett...

Broadband Saves Start-ups More Than $16K

20 Apr 12 Posted by: Kathleen C Lanza
in Start-Up
A new report by the Internet Innovation Alliance (IIA) and the Small Business and Entrepreneurship Council (SBE Council) illustrates how entrepreneurs can save well over $16K with high-speed broadband Internet. The analysis examines the top ten ways that broadband can create significant cost savings...
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