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Everyone will be hearing a lot from the newest addition to our staff: Digital Marketing Manager Hired Margaret Mallonée! This hire was a strategic move to enhance our staff for the new digital media platform we will be introducing in the weeks and months to come. Chicago,...

Slammed last year by what will surely be one of the most expensive and devastating natural disasters to ever hit the Northeast, millions of individuals, many of whom are work-at-home or other small business owners, are only now years later truly beginning to recover from the damage that Hurricane...

Marketing pumps leads and buyers into your business. There are multiple types of marketing methods, from paid advertising to social media. One of the most efficient is called drip marketing.

Here is a quick guide to drip marketing, an effective way to nurture leads using the power of automation. What...

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Hurricane Recovery Resources for Business Opportunity Owners
in the wake of a crisis of this magnitude can be especially maddening, DisasterAssistance.gov is good place to start...
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Productivity Hacks — Our Top 50
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Sales Hack To Increase Your ROI and Productivity
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is. We receive lots of emails.. Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
 
Business Opportunity Blog

Are You Ready for Small Business Saturday on November 26?

20 Oct 11 Posted by: Kathleen C Lanza
in Featured Articles
Launched last year by American Express two days after Thanksgiving, Small Business Saturday is designed to build support for small businesses by encouraging consumers to think small when buying big on the most popular shopping weekend of the year.  It’s any small business owner's

Home-Based Business Basics 101

More than half of all businesses are operated primarily from someone’s home, according to the most current data available from the U.S. Census Bureau released this past June.  And that figure...

The Seven Traits of Great Salespeople

13 Oct 11 Posted by: Kathleen C Lanza
in Marketing & Sales
In his 2009 book, Lead, Sell or Get Out of the Way, international business consultant and business development expert Ron Karr claims that truly great salespeople all share seven common traits, each of which can be developed by home-based and other small business opportunity or franchise owners....

Is Your Business Franchise-Ready?

11 Oct 11 Posted by: Kathleen C Lanza
in Growth & Profit
For successful home-based and other small business owners, the next logical step on your road to success may involve franchising your operation or turning it into a business opportunity.  But how do you know if you’ve got what it takes?  How do you know if your business is ready?  Whether you decide...

Facebook to Give Away $10 Million in Small Business Advertising

4 Oct 11 Posted by: Kathleen C Lanza
in Featured Articles
Facebook, the National Federation of Independent Business Owners (NFIB) and the U.S. Chamber of Commerce recently announced a nationwide joint initiative to help small businesses acquire and retain customers.  By combining their resources, these...

Five Basic Rules for Extending Your Customers Credit

29 Sep 11 Posted by: Kathleen C Lanza
in Growth & Profit
In a tight economy, offering customers the option to pay over time or in installments can be mighty tempting.  In fact, it oftentimes means the difference between getting work and having the work go elsewhere.  The only problem is that many home-based or other small business opportunity or franchise...

BusinessOpportunity.com Sponsors Home-Based Business Expo

27 Sep 11 Posted by: Kathleen C Lanza
in Featured Articles
BusinessOpportunity.com has announced it will sponsor a California-based expo focused on helping home-based business entrepreneurs in early February 2012.  Scheduled to be held at the Hyatt Regency Valencia and Santa Clarita Conference Center on February 18 and 19, the Biz@Home expo will provide aspiring...

Nine Key Principles for Business Success

23 Sep 11 Posted by: Kathleen C Lanza
in Featured Articles
All of us can always use a few tips on how to become a better and more effective leader, especially if we are business opportunity or franchise owners.  In his new book, “Win,” best-selling author, leading pollster and communications expert, Dr. Frank Luntz focuses on the nine key principles that he...

Identity Theft: A Very Real Threat to Small Business Owners

As a home-based or other small business opportunity or franchise owner, you’re incredibly busy.  So busy in fact that there’s a good chance you’re not minding your finances as well as you could or should.  Unfortunately, identity thieves are onto you, making your business especially vulnerable to their...

Buying a Business Opportunity as a Side Business

Today’s uncertain economic climate has many people interested in buying a home-based or other type of business opportunity, licensee opportunity, distributorship or franchise, all in the hopes of subsidizing their regular full-time income.  If you are one of them, that’s a very reasonable plan as well...

Smart Marketing Without the Big Price Tag

13 Sep 11 Posted by: Kathleen C Lanza
in Marketing & Sales
Nielsen’s latest Social Media Report released on Monday provides yet more evidence that any small business opportunity or franchise owner who isn’t taking advantage of social media marketing is missing a potentially incredible...

Small Businesses in Eleven States and DC to Benefit from New Lending Initiative

8 Sep 11 Posted by: Kathleen C Lanza
in Featured Articles
If you’re a small business owner in one of eleven key states or the District of Columbia, you may be able to benefit from a recent lending initiative announced by the U.S. Department of the Treasury.  Designed to spur private-sector job growth, the State Small Business Credit Initiative (SSBCI) will...

Why America Needs Small Business Entrepreneurs and the Policies to Support Them

1 Sep 11 Posted by: Kathleen C Lanza
in Start-Up
Entrepreneurship in America is a vital source of employment, economic growth and innovation.  In fact, it’s one of the few things that continues to make our nation great and that will ensure we remain globally competitive for the foreseeable future.  Policymakers and pundits alike would agree that encouraging...

Can Your Business Survive A Disaster?

30 Aug 11 Posted by: Kathleen C Lanza
in Featured Articles
Earthquakes, floods, tornados, hurricanes…  Mother Nature has not been kind to us lately.  As a home-based or other small business opportunity or franchise owner, you may be particularly vulnerable to the elements.  In fact, an estimated 25% of the thousands of businesses that are adversely affected...

When to Email and When to Pick Up the Phone

Email is the lifeblood of many home-based and other small business opportunity and franchise owners.  It enables you to create and manage ongoing customer and supplier relationships quickly and efficiently like never before.  But beware!  Before you jump on email to communicate with someone else,...

Grow Your Business by Getting LinkedIn

23 Aug 11 Posted by: Kathleen C Lanza
in Growth & Profit
With more than 85 million users worldwide and growing at a rate of one new member every second, LinkedIn has become a major presence in today’s business world for professionals of all kinds, including home-based and other small business opportunity and franchise owners.  For those of you who aren’t clear...

Post Office Closings Pose Real Threat to Rural Small Businesses

19 Aug 11 Posted by: Kathleen C Lanza
in Featured Articles
It’s no secret that the U.S. Postal Service (USPS)―a quasi-governmental agency that is virtually self-sustaining― has been hemorrhaging money these last few years, to the tune of more than $8 billion in the last year alone to be exact.  As a result, smaller post offices with what has been labeled “low...

Growing Your Small Business or Franchise in Turbulent Times

17 Aug 11 Posted by: Kathleen C Lanza
in Growth & Profit
Okay, so the economic outlook is once again uncertain right now given the recent debt ceiling squabble, Standard and Poor’s recent U.S. downgrade and all the contentious debate and uprisings over in Europe, all of which show no sign of being resolved anytime soon.  Home-based and other small business...

Using Loss Leaders to Grow Your Existing Business

10 Aug 11 Posted by: Kathleen C Lanza
in Growth & Profit
A loss leader is a product or service that is priced well below what is usual or customary with two key goals in mind.  One, it draws customers in the hopes that they will make more expensive and profitable purchases with any money they save and once they are paying attention.  And two, it familiarizes...
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I had the pleasure of setting down with Edwin Shoffner, CEO with Mattress by Appointment for BusinessOpportunity.com's very first Podcast that will be released on our new Digital Platform very soon.  Here is the transcript from that call for...
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