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Conversion Rate Optimization - Every business owner knows the importance of a good online presence to increase a company’s visibility in a crowded and competitive marketplace. But getting more visitors and broader publicity is only half the story.

By improving conversion rates, you can give...

Offering Financing Boosts Bottom Line - Staying afloat takes capital. But the process of attracting financing is confusing for small business owners. That’s why a system like FundAbility is so powerful.

Offering Financing Boosts Bottom Line - Here is a look at how you can offer help with financing...

International Business Expansion - Once your business has established itself on the domestic scene, you should then think about the next steps for your company to help it develop and grow.

International Business Expansion - One option you may want to consider is to take your business overseas...

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Business Opportunity Blog

Home-Based Business Basics 101

More than half of all businesses are operated primarily from someone’s home, according to the most current data available from the U.S. Census Bureau released this past June.  And that figure...

The Seven Traits of Great Salespeople

13 Oct 11 Posted by: Kathleen C Lanza
in Marketing & Sales
In his 2009 book, Lead, Sell or Get Out of the Way, international business consultant and business development expert Ron Karr claims that truly great salespeople all share seven common traits, each of which can be developed by home-based and other small business opportunity or franchise owners....

Is Your Business Franchise-Ready?

11 Oct 11 Posted by: Kathleen C Lanza
in Growth & Profit
For successful home-based and other small business owners, the next logical step on your road to success may involve franchising your operation or turning it into a business opportunity.  But how do you know if you’ve got what it takes?  How do you know if your business is ready?  Whether you decide...

Facebook to Give Away $10 Million in Small Business Advertising

4 Oct 11 Posted by: Kathleen C Lanza
in Featured Articles
Facebook, the National Federation of Independent Business Owners (NFIB) and the U.S. Chamber of Commerce recently announced a nationwide joint initiative to help small businesses acquire and retain customers.  By combining their resources, these...

Five Basic Rules for Extending Your Customers Credit

29 Sep 11 Posted by: Kathleen C Lanza
in Growth & Profit
In a tight economy, offering customers the option to pay over time or in installments can be mighty tempting.  In fact, it oftentimes means the difference between getting work and having the work go elsewhere.  The only problem is that many home-based or other small business opportunity or franchise...

BusinessOpportunity.com Sponsors Home-Based Business Expo

27 Sep 11 Posted by: Kathleen C Lanza
in Featured Articles
BusinessOpportunity.com has announced it will sponsor a California-based expo focused on helping home-based business entrepreneurs in early February 2012.  Scheduled to be held at the Hyatt Regency Valencia and Santa Clarita Conference Center on February 18 and 19, the Biz@Home expo will provide aspiring...

Nine Key Principles for Business Success

23 Sep 11 Posted by: Kathleen C Lanza
in Featured Articles
All of us can always use a few tips on how to become a better and more effective leader, especially if we are business opportunity or franchise owners.  In his new book, “Win,” best-selling author, leading pollster and communications expert, Dr. Frank Luntz focuses on the nine key principles that he...

Identity Theft: A Very Real Threat to Small Business Owners

As a home-based or other small business opportunity or franchise owner, you’re incredibly busy.  So busy in fact that there’s a good chance you’re not minding your finances as well as you could or should.  Unfortunately, identity thieves are onto you, making your business especially vulnerable to their...

Buying a Business Opportunity as a Side Business

Today’s uncertain economic climate has many people interested in buying a home-based or other type of business opportunity, licensee opportunity, distributorship or franchise, all in the hopes of subsidizing their regular full-time income.  If you are one of them, that’s a very reasonable plan as well...

Smart Marketing Without the Big Price Tag

13 Sep 11 Posted by: Kathleen C Lanza
in Marketing & Sales
Nielsen’s latest Social Media Report released on Monday provides yet more evidence that any small business opportunity or franchise owner who isn’t taking advantage of social media marketing is missing a potentially incredible...

Small Businesses in Eleven States and DC to Benefit from New Lending Initiative

8 Sep 11 Posted by: Kathleen C Lanza
in Featured Articles
If you’re a small business owner in one of eleven key states or the District of Columbia, you may be able to benefit from a recent lending initiative announced by the U.S. Department of the Treasury.  Designed to spur private-sector job growth, the State Small Business Credit Initiative (SSBCI) will...

Why America Needs Small Business Entrepreneurs and the Policies to Support Them

1 Sep 11 Posted by: Kathleen C Lanza
in Start-Up
Entrepreneurship in America is a vital source of employment, economic growth and innovation.  In fact, it’s one of the few things that continues to make our nation great and that will ensure we remain globally competitive for the foreseeable future.  Policymakers and pundits alike would agree that encouraging...

Can Your Business Survive A Disaster?

30 Aug 11 Posted by: Kathleen C Lanza
in Featured Articles
Earthquakes, floods, tornados, hurricanes…  Mother Nature has not been kind to us lately.  As a home-based or other small business opportunity or franchise owner, you may be particularly vulnerable to the elements.  In fact, an estimated 25% of the thousands of businesses that are adversely affected...

When to Email and When to Pick Up the Phone

Email is the lifeblood of many home-based and other small business opportunity and franchise owners.  It enables you to create and manage ongoing customer and supplier relationships quickly and efficiently like never before.  But beware!  Before you jump on email to communicate with someone else,...

Grow Your Business by Getting LinkedIn

23 Aug 11 Posted by: Kathleen C Lanza
in Growth & Profit
With more than 85 million users worldwide and growing at a rate of one new member every second, LinkedIn has become a major presence in today’s business world for professionals of all kinds, including home-based and other small business opportunity and franchise owners.  For those of you who aren’t clear...

Post Office Closings Pose Real Threat to Rural Small Businesses

19 Aug 11 Posted by: Kathleen C Lanza
in Featured Articles
It’s no secret that the U.S. Postal Service (USPS)―a quasi-governmental agency that is virtually self-sustaining― has been hemorrhaging money these last few years, to the tune of more than $8 billion in the last year alone to be exact.  As a result, smaller post offices with what has been labeled “low...

Growing Your Small Business or Franchise in Turbulent Times

17 Aug 11 Posted by: Kathleen C Lanza
in Growth & Profit
Okay, so the economic outlook is once again uncertain right now given the recent debt ceiling squabble, Standard and Poor’s recent U.S. downgrade and all the contentious debate and uprisings over in Europe, all of which show no sign of being resolved anytime soon.  Home-based and other small business...

Using Loss Leaders to Grow Your Existing Business

10 Aug 11 Posted by: Kathleen C Lanza
in Growth & Profit
A loss leader is a product or service that is priced well below what is usual or customary with two key goals in mind.  One, it draws customers in the hopes that they will make more expensive and profitable purchases with any money they save and once they are paying attention.  And two, it familiarizes...

The Pros and Cons of Cloud Computing

4 Aug 11 Posted by: Kathleen C Lanza
in Featured Articles
Cloud computing has picked up steam in just the past few years as a staple of business function management according to a whole host of recent studies on the subject.  Furthermore, the prediction is that the increase in cloud computing services by businesses of all shapes and sizes will be nothing less...
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