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Improve Customer Engagement - The days of endless customer tickets are finally over, all thanks to the advancements in technology and innovations from clever software developers.

Improve Customer Engagement - Instead of being constantly overwhelmed by countless...

Free Lead Generation is a hot topic these days since many pay a pretty penny per portal to generate leads to increase ROI.

Free Lead Generation is part of any markets platform.  It is important to note that this November was 'nutty' for lack of a better word.  The purpose of this blog post...

Small Business Media and tapping into that vein can be a tricky and somewhat slippery slope unless you know some tricks of the trade.  Getting your message in front of the right audience is often the key to success.  So, where are the keys to the kingdom you ask and how can you get your hands on...


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How Many Leads Does It Take To Close A Sale?
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
Entrepreneurs Feeling Cooped Up This Winter?
Entrepreneurs, Mompreneurs, Daughterpreneurs, Dadpreneurs, Sonpreneurs, in many cases, working-from-home... Read on
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Top 50 Home-Based Business Ideas
Home-Based Business ownership can be the most rewarding endeavor you will ever undertake. The new year... Read On
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
How Many Leads Does It Take To Close A Sale?
This Article is now live on our blog and I know could be very insightful for many. Read On
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
Green Businesses Make Good Sense
Shoppers worldwide are concerned about climate change and environmental dangers. That’s why the demand... Read on
Why Advertise Your Business Opportunity?
Over the years we have been fortunate enough to receive quite a few testimonials. In fact, ... read on
 
Business Opportunity Blog

Why America Needs Small Business Entrepreneurs and the Policies to Support Them

1 Sep 11 Posted by: Kathleen C Lanza
in Start-Up
Entrepreneurship in America is a vital source of employment, economic growth and innovation.  In fact, it’s one of the few things that continues to make our nation great and that will ensure we remain globally competitive for the foreseeable future.  Policymakers and pundits alike would agree that encouraging...

Can Your Business Survive A Disaster?

30 Aug 11 Posted by: Kathleen C Lanza
in Featured Articles
Earthquakes, floods, tornados, hurricanes…  Mother Nature has not been kind to us lately.  As a home-based or other small business opportunity or franchise owner, you may be particularly vulnerable to the elements.  In fact, an estimated 25% of the thousands of businesses that are adversely affected...

When to Email and When to Pick Up the Phone

Email is the lifeblood of many home-based and other small business opportunity and franchise owners.  It enables you to create and manage ongoing customer and supplier relationships quickly and efficiently like never before.  But beware!  Before you jump on email to communicate with someone else,...

Grow Your Business by Getting LinkedIn

23 Aug 11 Posted by: Kathleen C Lanza
in Growth & Profit
With more than 85 million users worldwide and growing at a rate of one new member every second, LinkedIn has become a major presence in today’s business world for professionals of all kinds, including home-based and other small business opportunity and franchise owners.  For those of you who aren’t clear...

Post Office Closings Pose Real Threat to Rural Small Businesses

19 Aug 11 Posted by: Kathleen C Lanza
in Featured Articles
It’s no secret that the U.S. Postal Service (USPS)―a quasi-governmental agency that is virtually self-sustaining― has been hemorrhaging money these last few years, to the tune of more than $8 billion in the last year alone to be exact.  As a result, smaller post offices with what has been labeled “low...

Growing Your Small Business or Franchise in Turbulent Times

17 Aug 11 Posted by: Kathleen C Lanza
in Growth & Profit
Okay, so the economic outlook is once again uncertain right now given the recent debt ceiling squabble, Standard and Poor’s recent U.S. downgrade and all the contentious debate and uprisings over in Europe, all of which show no sign of being resolved anytime soon.  Home-based and other small business...

Using Loss Leaders to Grow Your Existing Business

10 Aug 11 Posted by: Kathleen C Lanza
in Growth & Profit
A loss leader is a product or service that is priced well below what is usual or customary with two key goals in mind.  One, it draws customers in the hopes that they will make more expensive and profitable purchases with any money they save and once they are paying attention.  And two, it familiarizes...

The Pros and Cons of Cloud Computing

4 Aug 11 Posted by: Kathleen C Lanza
in Featured Articles
Cloud computing has picked up steam in just the past few years as a staple of business function management according to a whole host of recent studies on the subject.  Furthermore, the prediction is that the increase in cloud computing services by businesses of all shapes and sizes will be nothing less...

What Is Cloud Computing?

2 Aug 11 Posted by: Kathleen C Lanza
in Featured Articles
If you’re a home-based or other small business or franchise owner who already knows the answer, then you’re ahead of the pack.  A recent survey by Newtek Business Services, The Small Business Authority found that...

Is Your Business Credit Card Endangering Your Household?

28 Jul 11 Posted by: Kathleen C Lanza
in Featured Articles
Home-based and other small business opportunity or franchise owners beware!  A recent study by the Pew Charitable Trusts showed that many of you may be putting your personal lives in serious jeopardy when relying on business or commercial-use credit cards. While the much-publicized Credit Card Accountability...

“Amazon Tax” Debate Rages on in America’s Most Populous State

26 Jul 11 Posted by: Kathleen C Lanza
in Featured Articles
The debate over whether or not online retailers should be made to pay sales tax on products sold in states where they do not have a considerable physical presence is at full boil now that the issue is affecting America’s most populous state of California.  The state’s attorney general ruled last week...

How CRM Can Save Your Small Business Money

22 Jul 11 Posted by: Kathleen C Lanza
in Growth & Profit
As a home-based or other small business owner, you’re used to having to wear many hats at once.  That being the case, chances are that on more than one occasion you’ve cursed the amount of time you’ve had to spend doing simple tasks like organizing your database of leads, cherry picking targeted contacts...

What Is CRM Software?

Selling a home-based or other type of business opportunity or franchise is every bit as challenging as selling any other kind of service or product―perhaps even more so.  No matter how sound your business plan or how well developed your marketing plan may be, at the end of the day you’re still in the...

New, FREE CRM Integration Feature Saves BusinessOpportunity.com Advertisers Time and Money

15 Jul 11 Posted by: Kathleen C Lanza
in Featured Articles
BusinessOpportunity.com advertisers can now have their leads automatically uploaded quickly and easily directly to their SalesForce.com CRM account, saving them countless hours of input-computing time and allowing them to manage their leads more effectively.  This FREE, value-added service is just one...

Every Extraordinary Entrepreneur’s Essential Skill

12 Jul 11 Posted by: Kathleen C Lanza
in Featured Articles
According to Jim Breyer, Managing Partner of Accel Partners, during a Stanford entrepreneurship lecture series from 2005, the best and most successful entrepreneurs―particularly Mark Zuckerberg of Facebook―are...

Business Owner Dilemma: To Twitter or Not to Twitter?

7 Jul 11 Posted by: Kathleen C Lanza
in Marketing & Sales
The verdict is in: Twitter use among small- and medium-sized business owners is on the rise, especially younger ones.  In fact, more than two times as many businesses of this kind are using Twitter for marketing and branding purposes than were in 2009

Overcoming Price Objections

5 Jul 11 Posted by: Kathleen C Lanza
in Marketing & Sales
As a home-based or other small business opportunity or franchise owner and someone who markets your own products and services, you may believe that your ability to make a sale is all about the price tag.  Nothing could be further from the truth. The fact is that prospects will pay just about anything...

MapQuest’s On a Mission to Lead Customers Right to Your Door

29 Jun 11 Posted by: Kathleen C Lanza
in Marketing & Sales
Long regarded as one of the most trusted sources for maps and directions, MapQuest announced late last week the launch of its new Local Business Center, a free platform for businesses to reach their customers more effectively with business-related information and even deals.  In addition, this new service...

80-20 Rule Is a Good One, but There Are Exceptions

24 Jun 11 Posted by: Kathleen C Lanza
in Marketing & Sales
One of the most firmly entrenched and accepted theoretical principles of the 20th century is Pareto’s principle, more commonly referred to as the 80-20 rule.  Its basic premise states that 80% of the effects result from 20% of the causes. As a home-based or other small business opportunity...

Sky's the Limit From Now On with Domain Names

22 Jun 11 Posted by: Kathleen C Lanza
in Featured Articles
Tired of your home-based or other small business opportunity or franchise being just some ordinary .com, .org or .net?  Thanks to a crucial vote on Monday by the Internet Corporation for Assigned Names and Numbers...
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SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
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