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Everyone will be hearing a lot from the newest addition to our staff: Digital Marketing Manager Hired Margaret Mallonée! This hire was a strategic move to enhance our staff for the new digital media platform we will be introducing in the weeks and months to come. Chicago,...

Slammed last year by what will surely be one of the most expensive and devastating natural disasters to ever hit the Northeast, millions of individuals, many of whom are work-at-home or other small business owners, are only now years later truly beginning to recover from the damage that Hurricane...

Marketing pumps leads and buyers into your business. There are multiple types of marketing methods, from paid advertising to social media. One of the most efficient is called drip marketing.

Here is a quick guide to drip marketing, an effective way to nurture leads using the power of automation. What...

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Hurricane Recovery Resources for Business Opportunity Owners
in the wake of a crisis of this magnitude can be especially maddening, DisasterAssistance.gov is good place to start...
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Productivity Hacks — Our Top 50
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Sales Hack To Increase Your ROI and Productivity
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is. We receive lots of emails.. Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
 
Business Opportunity Blog

Using Loss Leaders to Grow Your Existing Business

10 Aug 11 Posted by: Kathleen C Lanza
in Growth & Profit
A loss leader is a product or service that is priced well below what is usual or customary with two key goals in mind.  One, it draws customers in the hopes that they will make more expensive and profitable purchases with any money they save and once they are paying attention.  And two, it familiarizes...

The Pros and Cons of Cloud Computing

4 Aug 11 Posted by: Kathleen C Lanza
in Featured Articles
Cloud computing has picked up steam in just the past few years as a staple of business function management according to a whole host of recent studies on the subject.  Furthermore, the prediction is that the increase in cloud computing services by businesses of all shapes and sizes will be nothing less...

What Is Cloud Computing?

2 Aug 11 Posted by: Kathleen C Lanza
in Featured Articles
If you’re a home-based or other small business or franchise owner who already knows the answer, then you’re ahead of the pack.  A recent survey by Newtek Business Services, The Small Business Authority found that...

Is Your Business Credit Card Endangering Your Household?

28 Jul 11 Posted by: Kathleen C Lanza
in Featured Articles
Home-based and other small business opportunity or franchise owners beware!  A recent study by the Pew Charitable Trusts showed that many of you may be putting your personal lives in serious jeopardy when relying on business or commercial-use credit cards. While the much-publicized Credit Card Accountability...

“Amazon Tax” Debate Rages on in America’s Most Populous State

26 Jul 11 Posted by: Kathleen C Lanza
in Featured Articles
The debate over whether or not online retailers should be made to pay sales tax on products sold in states where they do not have a considerable physical presence is at full boil now that the issue is affecting America’s most populous state of California.  The state’s attorney general ruled last week...

How CRM Can Save Your Small Business Money

22 Jul 11 Posted by: Kathleen C Lanza
in Growth & Profit
As a home-based or other small business owner, you’re used to having to wear many hats at once.  That being the case, chances are that on more than one occasion you’ve cursed the amount of time you’ve had to spend doing simple tasks like organizing your database of leads, cherry picking targeted contacts...

What Is CRM Software?

Selling a home-based or other type of business opportunity or franchise is every bit as challenging as selling any other kind of service or product―perhaps even more so.  No matter how sound your business plan or how well developed your marketing plan may be, at the end of the day you’re still in the...

New, FREE CRM Integration Feature Saves BusinessOpportunity.com Advertisers Time and Money

15 Jul 11 Posted by: Kathleen C Lanza
in Featured Articles
BusinessOpportunity.com advertisers can now have their leads automatically uploaded quickly and easily directly to their SalesForce.com CRM account, saving them countless hours of input-computing time and allowing them to manage their leads more effectively.  This FREE, value-added service is just one...

Every Extraordinary Entrepreneur’s Essential Skill

12 Jul 11 Posted by: Kathleen C Lanza
in Featured Articles
According to Jim Breyer, Managing Partner of Accel Partners, during a Stanford entrepreneurship lecture series from 2005, the best and most successful entrepreneurs―particularly Mark Zuckerberg of Facebook―are...

Business Owner Dilemma: To Twitter or Not to Twitter?

7 Jul 11 Posted by: Kathleen C Lanza
in Marketing & Sales
The verdict is in: Twitter use among small- and medium-sized business owners is on the rise, especially younger ones.  In fact, more than two times as many businesses of this kind are using Twitter for marketing and branding purposes than were in 2009

Overcoming Price Objections

5 Jul 11 Posted by: Kathleen C Lanza
in Marketing & Sales
As a home-based or other small business opportunity or franchise owner and someone who markets your own products and services, you may believe that your ability to make a sale is all about the price tag.  Nothing could be further from the truth. The fact is that prospects will pay just about anything...

MapQuest’s On a Mission to Lead Customers Right to Your Door

29 Jun 11 Posted by: Kathleen C Lanza
in Marketing & Sales
Long regarded as one of the most trusted sources for maps and directions, MapQuest announced late last week the launch of its new Local Business Center, a free platform for businesses to reach their customers more effectively with business-related information and even deals.  In addition, this new service...

80-20 Rule Is a Good One, but There Are Exceptions

24 Jun 11 Posted by: Kathleen C Lanza
in Marketing & Sales
One of the most firmly entrenched and accepted theoretical principles of the 20th century is Pareto’s principle, more commonly referred to as the 80-20 rule.  Its basic premise states that 80% of the effects result from 20% of the causes. As a home-based or other small business opportunity...

Sky's the Limit From Now On with Domain Names

22 Jun 11 Posted by: Kathleen C Lanza
in Featured Articles
Tired of your home-based or other small business opportunity or franchise being just some ordinary .com, .org or .net?  Thanks to a crucial vote on Monday by the Internet Corporation for Assigned Names and Numbers...

While You Might Not Like What You Hear, You Need to Hear It

One of the most important things you can do as a small business owner is to ask your customers for their input on how you’re doing, especially when times are tight and you’ve got to be that much better than your competition.  Let’s face it, this is a case of “What you don’t know can hurt you,” plain...

Are You a Stressed Out Home-Based Business Owner? You’re NOT Alone!

The start of summer can be a really stressful time of year for a particular group of people―home-based business owners.  Why?  At the risk of stating the obvious―the kids are around, the weather’s nice, everyone’s off their usual routine…  Shall I continue?  All the distractions you’re not used to having...

Today's Hottest Business Opportunities and Franchise Trends

As America and the world make strides to recover from the worst economic downturn in history since the earlier part of the last century, many things are uncertain.  However, one thing remains clear.  There are some important trends that are having and will have a tremendous impact now and in the future...

Mobile Barcode Use Gaining Traction Yet Still in Its Infancy

13 Jun 11 Posted by: Kathleen C Lanza
in Featured Articles
Linear barcodes, which are one-dimensional and the kind we see most frequently on the products we purchase today, became commonplace in the 1980’s, despite the fact that the technology had been patented some thirty years before.  A new...

Entrepreneurship: Another Option for Beating the “Mancession”

10 Jun 11 Posted by: Kathleen C Lanza
in Featured Articles
A recent poll of 250 unemployed, middle-aged men commissioned by Newsweek and featured in the April 25 issue’s article entitled “Dead Suit Walking,” found that 84% of them had been unemployed for six months...

Six Key Things to Think About Before You Go Into Business with Your Spouse

8 Jun 11 Posted by: Kathleen C Lanza
in Start-Up
Mixing business with pleasure, they say, is never a good idea.  But millions of home-based and other small business owners who run successful businesses with their spouses would disagree.  Despite these success stories, the truth of the matter is that it just doesn't make sense for everybody. So before...
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I had the pleasure of setting down with Edwin Shoffner, CEO with Mattress by Appointment for BusinessOpportunity.com's very first Podcast that will be released on our new Digital Platform very soon.  Here is the transcript from that call for...
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