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Do you look around at your cubicle and dream of the day when you view the world from your yacht? You can do it, if you follow the right steps.

The dreamer’s road from wage slave to millennial millionaire is paved with hopeful thoughts. The winner’s road is built with one tiny change after another,...

How To Buy A Business Opportunity is not an easy question to answer off the top of my head.  I get asked this question at least once a day hence this blog post to better define my live calls I've had with potential buyers considering self-employment.

How To Buy A Business Opportunity: Business...

Best Ways to Store Data - Do you backup data on your computer each day? If so, congratulate yourself! You’re one of the tiny minority that can sleep easy.

Best Ways To Store Data - According to a 2016 survey, fewer than 1 in 3 computer users back up files on a schedule, whether daily, weekly...

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Business Opportunity Blog

What Is CRM Software?

Selling a home-based or other type of business opportunity or franchise is every bit as challenging as selling any other kind of service or product―perhaps even more so.  No matter how sound your business plan or how well developed your marketing plan may be, at the end of the day you’re still in the...

New, FREE CRM Integration Feature Saves BusinessOpportunity.com Advertisers Time and Money

15 Jul 11 Posted by: Kathleen C Lanza
in Featured Articles
BusinessOpportunity.com advertisers can now have their leads automatically uploaded quickly and easily directly to their SalesForce.com CRM account, saving them countless hours of input-computing time and allowing them to manage their leads more effectively.  This FREE, value-added service is just one...

Every Extraordinary Entrepreneur’s Essential Skill

12 Jul 11 Posted by: Kathleen C Lanza
in Featured Articles
According to Jim Breyer, Managing Partner of Accel Partners, during a Stanford entrepreneurship lecture series from 2005, the best and most successful entrepreneurs―particularly Mark Zuckerberg of Facebook―are...

Business Owner Dilemma: To Twitter or Not to Twitter?

7 Jul 11 Posted by: Kathleen C Lanza
in Marketing & Sales
The verdict is in: Twitter use among small- and medium-sized business owners is on the rise, especially younger ones.  In fact, more than two times as many businesses of this kind are using Twitter for marketing and branding purposes than were in 2009

Overcoming Price Objections

5 Jul 11 Posted by: Kathleen C Lanza
in Marketing & Sales
As a home-based or other small business opportunity or franchise owner and someone who markets your own products and services, you may believe that your ability to make a sale is all about the price tag.  Nothing could be further from the truth. The fact is that prospects will pay just about anything...

MapQuest’s On a Mission to Lead Customers Right to Your Door

29 Jun 11 Posted by: Kathleen C Lanza
in Marketing & Sales
Long regarded as one of the most trusted sources for maps and directions, MapQuest announced late last week the launch of its new Local Business Center, a free platform for businesses to reach their customers more effectively with business-related information and even deals.  In addition, this new service...

80-20 Rule Is a Good One, but There Are Exceptions

24 Jun 11 Posted by: Kathleen C Lanza
in Marketing & Sales
One of the most firmly entrenched and accepted theoretical principles of the 20th century is Pareto’s principle, more commonly referred to as the 80-20 rule.  Its basic premise states that 80% of the effects result from 20% of the causes. As a home-based or other small business opportunity...

Sky's the Limit From Now On with Domain Names

22 Jun 11 Posted by: Kathleen C Lanza
in Featured Articles
Tired of your home-based or other small business opportunity or franchise being just some ordinary .com, .org or .net?  Thanks to a crucial vote on Monday by the Internet Corporation for Assigned Names and Numbers...

While You Might Not Like What You Hear, You Need to Hear It

One of the most important things you can do as a small business owner is to ask your customers for their input on how you’re doing, especially when times are tight and you’ve got to be that much better than your competition.  Let’s face it, this is a case of “What you don’t know can hurt you,” plain...

Are You a Stressed Out Home-Based Business Owner? You’re NOT Alone!

The start of summer can be a really stressful time of year for a particular group of people―home-based business owners.  Why?  At the risk of stating the obvious―the kids are around, the weather’s nice, everyone’s off their usual routine…  Shall I continue?  All the distractions you’re not used to having...

Today's Hottest Business Opportunities and Franchise Trends

As America and the world make strides to recover from the worst economic downturn in history since the earlier part of the last century, many things are uncertain.  However, one thing remains clear.  There are some important trends that are having and will have a tremendous impact now and in the future...

Mobile Barcode Use Gaining Traction Yet Still in Its Infancy

13 Jun 11 Posted by: Kathleen C Lanza
in Featured Articles
Linear barcodes, which are one-dimensional and the kind we see most frequently on the products we purchase today, became commonplace in the 1980’s, despite the fact that the technology had been patented some thirty years before.  A new...

Entrepreneurship: Another Option for Beating the “Mancession”

10 Jun 11 Posted by: Kathleen C Lanza
in Featured Articles
A recent poll of 250 unemployed, middle-aged men commissioned by Newsweek and featured in the April 25 issue’s article entitled “Dead Suit Walking,” found that 84% of them had been unemployed for six months...

Six Key Things to Think About Before You Go Into Business with Your Spouse

8 Jun 11 Posted by: Kathleen C Lanza
in Start-Up
Mixing business with pleasure, they say, is never a good idea.  But millions of home-based and other small business owners who run successful businesses with their spouses would disagree.  Despite these success stories, the truth of the matter is that it just doesn't make sense for everybody. So before...

The Secret to Success Might Just Lie in Failure

6 Jun 11 Posted by: Kathleen C Lanza
in Featured Articles
Buying a business opportunity, distributorship or small franchise and going into business for yourself is a risky endeavor.  If you’re an entrepreneur at heart, then you’re certainly no stranger to the concept of risk, that's for sure.  But inherent in anything risky is the possibility, in fact the likelihood,...

Saying “No” Can Actually Be Good for You and Your Business

Companies are in business to serve their customers, of that there can be no doubt.  But serving your customers doesn’t always mean acquiescing to their demands or even doing business with them at all for that matter.  The fact is if you’re a home-based or other small business owner―and especially...

What You Should Know About Disclosure Statements

Buying a business opportunity, franchise, licensee opportunity or distributorship is a big decision, one you shouldn’t take lightly.  Thankfully there are some serious regulations in place at the federal level as well as within many states that are designed to protect you from making a bad decision or...

Making the Most of Your Company's About Us Page

30 May 11 Posted by: Kathleen C Lanza
in Marketing & Sales
As a home-based or other small business owner, and especially if you are someone who is selling a business opportunity, distributorship, licensee opportunity or even a small franchise, sometimes the only thing that stands between you and near obscurity in this day and age is your website.  Websites are...

New News on Credit Ratings

27 May 11 Posted by: Kathleen C Lanza
in Start-Up
If you're in the market for a business opportunity or other small business or franchise, your credit standing may very well be a critical part of your ability to get started and stay afloat, especially during the first year.  That’s why it’s so important for you to understand what your personal credit...

Is Your Home Office Making You Sick?

More of us work from home than ever before.  And although most of us spend a considerable amount of time and money keeping our homes looking nice and comfortable, that doesn’t always translate to our home offices.  In fact, it’s a good bet that relatively few of us give much thought to our home office...
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