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Optimizing Your Business for Mobile - Not too long ago, your business would be considered tech savvy if your website was easy to read on a smartphone and employees could access their emails on the go.

But, with how quickly the digital world is moving these days, this is just the beginning...

Getting Started CRM - Customer Relationship Management software, usually called CRM, can keep your customers happy and boost your sales. The right one makes it easy to track who is buying from you and where they are in the sales cycle.

Getting Started

Common Succession Planning - Legacy planning, as owners of family businesses know, is essential for the continued success of the business.

However, that doesn’t always mean that owners take the right steps to ensure a seamless

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Business Opportunity Blog

Growing Your Small Business or Franchise in Turbulent Times

17 Aug 11 Posted by: Kathleen C Lanza
in Growth & Profit
Okay, so the economic outlook is once again uncertain right now given the recent debt ceiling squabble, Standard and Poor’s recent U.S. downgrade and all the contentious debate and uprisings over in Europe, all of which show no sign of being resolved anytime soon.  Home-based and other small business...

Using Loss Leaders to Grow Your Existing Business

10 Aug 11 Posted by: Kathleen C Lanza
in Growth & Profit
A loss leader is a product or service that is priced well below what is usual or customary with two key goals in mind.  One, it draws customers in the hopes that they will make more expensive and profitable purchases with any money they save and once they are paying attention.  And two, it familiarizes...

The Pros and Cons of Cloud Computing

4 Aug 11 Posted by: Kathleen C Lanza
in Featured Articles
Cloud computing has picked up steam in just the past few years as a staple of business function management according to a whole host of recent studies on the subject.  Furthermore, the prediction is that the increase in cloud computing services by businesses of all shapes and sizes will be nothing less...

What Is Cloud Computing?

2 Aug 11 Posted by: Kathleen C Lanza
in Featured Articles
If you’re a home-based or other small business or franchise owner who already knows the answer, then you’re ahead of the pack.  A recent survey by Newtek Business Services, The Small Business Authority found that...

Is Your Business Credit Card Endangering Your Household?

28 Jul 11 Posted by: Kathleen C Lanza
in Featured Articles
Home-based and other small business opportunity or franchise owners beware!  A recent study by the Pew Charitable Trusts showed that many of you may be putting your personal lives in serious jeopardy when relying on business or commercial-use credit cards. While the much-publicized Credit Card Accountability...

“Amazon Tax” Debate Rages on in America’s Most Populous State

26 Jul 11 Posted by: Kathleen C Lanza
in Featured Articles
The debate over whether or not online retailers should be made to pay sales tax on products sold in states where they do not have a considerable physical presence is at full boil now that the issue is affecting America’s most populous state of California.  The state’s attorney general ruled last week...

How CRM Can Save Your Small Business Money

22 Jul 11 Posted by: Kathleen C Lanza
in Growth & Profit
As a home-based or other small business owner, you’re used to having to wear many hats at once.  That being the case, chances are that on more than one occasion you’ve cursed the amount of time you’ve had to spend doing simple tasks like organizing your database of leads, cherry picking targeted contacts...

What Is CRM Software?

Selling a home-based or other type of business opportunity or franchise is every bit as challenging as selling any other kind of service or product―perhaps even more so.  No matter how sound your business plan or how well developed your marketing plan may be, at the end of the day you’re still in the...

New, FREE CRM Integration Feature Saves BusinessOpportunity.com Advertisers Time and Money

15 Jul 11 Posted by: Kathleen C Lanza
in Featured Articles
BusinessOpportunity.com advertisers can now have their leads automatically uploaded quickly and easily directly to their SalesForce.com CRM account, saving them countless hours of input-computing time and allowing them to manage their leads more effectively.  This FREE, value-added service is just one...

Every Extraordinary Entrepreneur’s Essential Skill

12 Jul 11 Posted by: Kathleen C Lanza
in Featured Articles
According to Jim Breyer, Managing Partner of Accel Partners, during a Stanford entrepreneurship lecture series from 2005, the best and most successful entrepreneurs―particularly Mark Zuckerberg of Facebook―are...

Business Owner Dilemma: To Twitter or Not to Twitter?

7 Jul 11 Posted by: Kathleen C Lanza
in Marketing & Sales
The verdict is in: Twitter use among small- and medium-sized business owners is on the rise, especially younger ones.  In fact, more than two times as many businesses of this kind are using Twitter for marketing and branding purposes than were in 2009

Overcoming Price Objections

5 Jul 11 Posted by: Kathleen C Lanza
in Marketing & Sales
As a home-based or other small business opportunity or franchise owner and someone who markets your own products and services, you may believe that your ability to make a sale is all about the price tag.  Nothing could be further from the truth. The fact is that prospects will pay just about anything...

MapQuest’s On a Mission to Lead Customers Right to Your Door

29 Jun 11 Posted by: Kathleen C Lanza
in Marketing & Sales
Long regarded as one of the most trusted sources for maps and directions, MapQuest announced late last week the launch of its new Local Business Center, a free platform for businesses to reach their customers more effectively with business-related information and even deals.  In addition, this new service...

80-20 Rule Is a Good One, but There Are Exceptions

24 Jun 11 Posted by: Kathleen C Lanza
in Marketing & Sales
One of the most firmly entrenched and accepted theoretical principles of the 20th century is Pareto’s principle, more commonly referred to as the 80-20 rule.  Its basic premise states that 80% of the effects result from 20% of the causes. As a home-based or other small business opportunity...

Sky's the Limit From Now On with Domain Names

22 Jun 11 Posted by: Kathleen C Lanza
in Featured Articles
Tired of your home-based or other small business opportunity or franchise being just some ordinary .com, .org or .net?  Thanks to a crucial vote on Monday by the Internet Corporation for Assigned Names and Numbers...

While You Might Not Like What You Hear, You Need to Hear It

One of the most important things you can do as a small business owner is to ask your customers for their input on how you’re doing, especially when times are tight and you’ve got to be that much better than your competition.  Let’s face it, this is a case of “What you don’t know can hurt you,” plain...

Are You a Stressed Out Home-Based Business Owner? You’re NOT Alone!

The start of summer can be a really stressful time of year for a particular group of people―home-based business owners.  Why?  At the risk of stating the obvious―the kids are around, the weather’s nice, everyone’s off their usual routine…  Shall I continue?  All the distractions you’re not used to having...

Today's Hottest Business Opportunities and Franchise Trends

As America and the world make strides to recover from the worst economic downturn in history since the earlier part of the last century, many things are uncertain.  However, one thing remains clear.  There are some important trends that are having and will have a tremendous impact now and in the future...

Mobile Barcode Use Gaining Traction Yet Still in Its Infancy

13 Jun 11 Posted by: Kathleen C Lanza
in Featured Articles
Linear barcodes, which are one-dimensional and the kind we see most frequently on the products we purchase today, became commonplace in the 1980’s, despite the fact that the technology had been patented some thirty years before.  A new...

Entrepreneurship: Another Option for Beating the “Mancession”

10 Jun 11 Posted by: Kathleen C Lanza
in Featured Articles
A recent poll of 250 unemployed, middle-aged men commissioned by Newsweek and featured in the April 25 issue’s article entitled “Dead Suit Walking,” found that 84% of them had been unemployed for six months...
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