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Conversion Rate Optimization - Every business owner knows the importance of a good online presence to increase a company’s visibility in a crowded and competitive marketplace. But getting more visitors and broader publicity is only half the story.

By improving conversion rates, you can give...

Offering Financing Boosts Bottom Line - Staying afloat takes capital. But the process of attracting financing is confusing for small business owners. That’s why a system like FundAbility is so powerful.

Offering Financing Boosts Bottom Line - Here is a look at how you can offer help with financing...

International Business Expansion - Once your business has established itself on the domestic scene, you should then think about the next steps for your company to help it develop and grow.

International Business Expansion - One option you may want to consider is to take your business overseas...

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Business Opportunity Blog

What You Should Know About Disclosure Statements

Buying a business opportunity, franchise, licensee opportunity or distributorship is a big decision, one you shouldn’t take lightly.  Thankfully there are some serious regulations in place at the federal level as well as within many states that are designed to protect you from making a bad decision or...

Making the Most of Your Company's About Us Page

30 May 11 Posted by: Kathleen C Lanza
in Marketing & Sales
As a home-based or other small business owner, and especially if you are someone who is selling a business opportunity, distributorship, licensee opportunity or even a small franchise, sometimes the only thing that stands between you and near obscurity in this day and age is your website.  Websites are...

New News on Credit Ratings

27 May 11 Posted by: Kathleen C Lanza
in Start-Up
If you're in the market for a business opportunity or other small business or franchise, your credit standing may very well be a critical part of your ability to get started and stay afloat, especially during the first year.  That’s why it’s so important for you to understand what your personal credit...

Is Your Home Office Making You Sick?

More of us work from home than ever before.  And although most of us spend a considerable amount of time and money keeping our homes looking nice and comfortable, that doesn’t always translate to our home offices.  In fact, it’s a good bet that relatively few of us give much thought to our home office...

Solving the Entrepreneur Equation

23 May 11 Posted by: Kathleen C Lanza
in Start-Up
If you’re an entrepreneur who is marketing a home-based or other small business opportunity or franchise to others, making the investment of time and resources into any prospect is somewhat of a risk.  And let’s face it, your hard work doesn’t always pay off when someone you thought would be a good fit...

eTaxes Much Opposed, But May Be Inevitable

18 May 11 Posted by: Kathleen C Lanza
in Featured Articles
Chances are that if you're a home-based or other small business or franchise owner, especially one who conducts most of your business online, you're all too familiar with "eTaxes" and the impact they currently have and will have on your livelihood in the coming year or so.  For those reading this who...

Microsoft-Skype Deal Boosts New Era of B2B Communication

17 May 11 Posted by: Kathleen C Lanza
in Featured Articles
If you are a home-based or other small business or franchise owner who is already using some type of free, internet-based form of telephony (aka VoIP or voice over IP) to get the job done, consider yourself not only smart, but light years ahead when it comes to business-to-business communications.  For...

National Small Business Week Salutes Small Businesses

16 May 11 Posted by: Kathleen C Lanza
in Featured Articles
National Small Business Week 2011 kicks off today with a week-long vigorous line-up of festivities in Washington, DC that includes guest speaker seminars, national award ceremonies and networking events for entrepreneurs, government officials and members of the press.  Hosted by the U.S. Small Business...

Build Your Wings on the Way Down

13 May 11 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
Maria Caceres is a recruiter with State Farm Insurance and Financial Services Company.  She’s been with the company for ten years, spending seven years as a claims adjuster and the past three as an agent recruiter. Before taking the time to answer BusinessOpportunity.com’s Entrepreneur Exchange’s...

Ten Tips to Keep Your Family Business Running Smoothly

Many home-based and other small- or even medium-sized businesses are family-owned and operated.  And while there are certainly a whole host of perks to working closely with the ones you love the most, the dynamics in the family-owned operation can pose their own unique set of challenges.  Here are...

Guts…Make Sure You’ve Got ‘Em

10 May 11 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
Douglas E. Nevill is the CEO of pajezy.com, inc., a website development and content management system created specifically for small business owners and available only through pajezy.com authorized licensees. An entrepreneur since 1977, Doug was sixteen years old when he began working as a freelance...

Beware Business Owner Burnout!

Home-based and other small business or franchise owners are some of the busiest people on the planet bar none.  While the flexibility to set your own hours and work at your own pace can be a real plus, that degree of freedom comes with a price tag―the buck stops with you on every level.  And when everything...

Recent Studies Hold Lessons for Small Business Social Media Marketing

6 May 11 Posted by: Kathleen C Lanza
in Marketing & Sales
If you’re a home-based or other small- or medium-sized business owner, you’ve likely begun to integrate or are at least thinking about integrating the use of social media channels, such as Facebook, Twitter...

Setting Work-at-Home or Other Small Business Goals

5 May 11 Posted by: Kathleen C Lanza
in Plans & Goals
An unknown author once said that, “In the absence of clearly defined goals, we become strangely loyal to performing daily acts of trivia.”  And boy is it ever true, especially if you work from home each and every day where it’s far too easy to get distracted from the job at hand and do something other...

Business Failure Direct Result of “Under-Education”

3 May 11 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
Douglas E. Nevill is the CEO of pajezy.com, inc., a website development and content management system created specifically for small-business owners and available only through pajezy.com authorized licensees. An entrepreneur since 1977, Doug was sixteen years old when he began working as a freelance...

Avoid Work-at-Home Scams with These Quick Tips

Work-at-home scams are becoming more commonplace than ever thanks to the downturn in the economy.  That’s not to say that there aren’t a whole host of legitimate and potentially very rewarding home-based or other small business opportunities and franchises out there for you to choose from.  There most...

Small Businesses in Growth Mode According to American Express

29 Apr 11 Posted by: Kathleen C Lanza
in Growth & Profit
According to the spring 2011 edition of the American Express OPEN® Small Business Monitor, a decade-old semi-annual survey of business owners, small-business growth is prevailing over survival for the first...

Great Interview Techniques for Any Employer

28 Apr 11 Posted by: Kathleen C Lanza
in Featured Articles
Business owners of all shapes and sizes all too often make a critical misstep in the hiring process―they don’t take the time to learn good, solid interviewing skills.  Unfortunately, this can be a very costly mistake, as hiring the wrong person can take quite a toll on any business’ bottom line in the...

USPS “Mail Works Guarantee” Proposal To Highlight Direct Mail’s Effectiveness

26 Apr 11 Posted by: Kathleen C Lanza
in Marketing & Sales
A request filed last week by the United States Postal Service with the Postal Regulatory Commission would allow the agency to implement a new program designed to prove the effectiveness of direct mail.  Companies that don’t already use direct mail in their advertising mix would be enticed to do so by...

Smart Entrepreneurs Seek Advice from the Qualified 2%

25 Apr 11 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
Wendy Webb is the Director of Marketing and Business Development for Jowen Enterprises, a company that builds customizable, PERSONALLY BRANDED marketing systems that allow business owners to generate more leads and produce income from day one online. After years of “exploratory” career paths that...
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