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Marketing pumps leads and buyers into your business. There are multiple types of marketing methods, from paid advertising to social media. One of the most efficient is called drip marketing.

Here is a quick guide to drip marketing, an effective way to nurture leads using the power of automation. What...

Do you look around at your cubicle and dream of the day when you view the world from your yacht? You can do it, if you follow the right steps.

The dreamer’s road from wage slave to millennial millionaire is paved with hopeful thoughts. The winner’s road is built with one tiny change after another,...

How To Buy A Business Opportunity is not an easy question to answer off the top of my head.  I get asked this question at least once a day hence this blog post to better define my live calls I've had with potential buyers considering self-employment.

How To Buy A Business Opportunity: Business...

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It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
 
Business Opportunity Blog

How Email Tracking Can Help You Grow Your Home-Based or Other Small Business or Franchise

17 Mar 11 Posted by: Kathleen C Lanza
in Marketing & Sales
You’re a home-based or other small business or franchise owner selling a product, service or even a business opportunity or franchise to other entrepreneurs just like you.  Given a warm lead from any source―BusinessOpportunity.com for example―you need to make that all important first contact via phone...

Interactive Digital Media Business Opportunity

Now you can start your own business working in the exciting, cutting-edge and fast-growing interactive digital display industry, and you don’t even have to have a technical background.  Lusens Inc. is a technology company that designs, integrates, customizes and supports multi-touch, gesture recognition...

Small Businesses to Benefit from Proposed Debit Card Swipe-Fee Cap

15 Mar 11 Posted by: Kathleen C Lanza
in Featured Articles
Any small or even home-based business owner knows all too well that plastic reigns supreme in today’s marketplace.  According to the Federal Reserve, debit card payments in particular have grown more than any other form of payment in the last decade to a height of 37.9 billion total transactions in 2009....

To Name or Not to Name (Your Business after Yourself)…That Is the Question

11 Mar 11 Posted by: Kathleen C Lanza
in Start-Up
Okay, so you’re getting ready to launch your own home-based or other small business venture.  Half the fun is naming it, right?  Although there are some rules that pretty much everyone can agree upon―don’t pick a name that’s too close to something that’s already been done or one that’s easily misunderstood...

Organic Gardening Franchise Opportunity Captures National Media Attention

The environmental, health and financial benefits of organic gardening have really been in the spotlight lately, as groOrganic’s franchise opportunity continues to capture national media attention on shows such as Access Hollywood, Tori and Dean and the Biggest Loser, among...

Small Business Profitability in Six-Part Harmony

9 Mar 11 Posted by: Kathleen C Lanza
in Growth & Profit
Harmony:  a consistent, orderly or pleasing arrangement of parts... Much like a great piece of music, a well-run and profitable home-based or other small business is the result of the harmonious melding of a number of critical elements.  Although many would argue that some degree of luck also plays...

Dating Franchise Opportunity Merges Best of the East with Best of the West

The singles market is a multi-million dollar growth industry, and introduction agencies have become an entirely acceptable way for people to meet today.  Additionally, there is growing demand among men in the West for women who are less tied to Western culture and ideals and who are committed to being...

New Google Algorithm Boosts Rankings for Sites with Original and Meaningful Content

4 Mar 11 Posted by: Kathleen C Lanza
in Featured Articles
Google recently announced that it would be making considerable changes to its search-results algorithm.  Why?  Two reasons:  content farms and webspam. For far too long now, many sites have been guilty of “gaming” the system when it comes to their rankings.  As opposed to offering fresh and original...

Three Golden Rules for Successful Email Delivery

2 Mar 11 Posted by: Kathleen C Lanza
in Marketing & Sales
If you’re a business owner with a business opportunity, distributorship, licensee opportunity or small franchise to sell, the steps you take to follow up on a warm lead are all very important.  To recap, we talked in a previous blog post about the importance of crafting just the right first follow-up...

Disability Advocacy: Not Just a Business Opportunity, But a Career You Will Love

As the baby boomers approach their golden years, it’s estimated that by 2020 as many as one in four Americans will need some type of assistance applying for disability benefits.  Individuals applying for benefits can do so in one of three ways:
  1. They can do it themselves, which is seldom...

Legitimate Network Marketing Is Serious Business

If you’re shopping for your own home-based, internet-based or other small business, there’s a good bet that you’ll come across a whole range of what would be considered network-marketing opportunities in the process.  How could you not?  After all, network marketing (also referred to as multi-level marketing,...

Pyramids, Ponzis and Predators, Oh My!

Many people confuse predatory pyramid and Ponzi schemes with legitimate multi-level or network marketing programs.  Tasked with protecting consumers from deceptive and misleading practices that negatively impact the free market, the U.S. Federal Trade Commission (FTC) will periodically make a proactive...

It Takes a Hot Voicemail to Land a Warm Lead

24 Feb 11 Posted by: Kathleen C Lanza
in Marketing & Sales

Voicemail - If you are a successful entrepreneur who provides others like you the chance to follow in your footsteps by offering them a business opportunity, distributorship, licensee opportunity or even a small franchise, knowing how to work a warm lead is critical.

The first step in approaching...

Guaranteed Bedbug Solution Business Opportunity Booming!

Bedbugs are back!  In fact, they’re a worldwide pandemic―one that is growing by the day.  The media has been all over this issue for the reason that bedbugs, once you’ve got them in your house, your clothes or anywhere else for that matter, are virtually impossible to get rid of.  Well not anymore! Kiltronx...

Survey Confirms That the Real Money Is Online

22 Feb 11 Posted by: Kathleen C Lanza
in Featured Articles
As a home-based or other small business owner, if you’ve at all been hesitant to invest in a website or actively market your business online or via social media such as Facebook or Twitter, a recent research study by the Pew Research Center proves you might be making a very big mistake.  It found significant...

Tragedy to Triumph: An Entrepreneur’s Story

21 Feb 11 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
Born in 1974 in Edmonton, Alberta in Canada, Bill Zapf was what you would call a hockey all-star.  Having played all through his childhood and into his teen years, he eventually went on to run hockey camps and coach kids in the sport he loved.  His skill allowed him to play at a very high level, until...

Five Great Business Opportunity Categories for 2011

There are thousands of home-based and other small business opportunities, internet-based opportunities, distributorships, licensee opportunities and small franchises out there for today’s entrepreneur to consider.  A great majority of them fall under five main categories, which we’ll discuss briefly...

Turning Passion into Profits

17 Feb 11 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
John Van Olden is the owner of Canine Trade Group, a company dedicated to training and supporting individuals who want to launch their own successful business as a dog-behavior trainer.  A 23-year veteran of the dog-training industry, John serves as a wonderful role model for anyone who wants to turn...

What Do Kid and Pet-Related Business Opportunities Have In Common?

16 Feb 11 Posted by: Kevin James Culp
in Featured Articles
The answer is simple really and three-fold.  One, working with kids or pets requires true commitment and a passion for what you do.  Two, both fields can be incredibly rewarding both personally and financially.  And three, given how much we all love our kids and our pets―they are a member of the family...

It’s Up to You to Find Your Career

15 Feb 11 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
Keith Lassiter has spent the last 30 years working in sales―from Sales Manager of a fairly large sales force to a small retail business and also in the Real Estate/Mortgage business.  He is currently involved in several business ventures, one of which involves websites that promote local businesses and...
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