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Marketing pumps leads and buyers into your business. There are multiple types of marketing methods, from paid advertising to social media. One of the most efficient is called drip marketing.

Here is a quick guide to drip marketing, an effective way to nurture leads using the power of automation. What...

Do you look around at your cubicle and dream of the day when you view the world from your yacht? You can do it, if you follow the right steps.

The dreamer’s road from wage slave to millennial millionaire is paved with hopeful thoughts. The winner’s road is built with one tiny change after another,...

How To Buy A Business Opportunity is not an easy question to answer off the top of my head.  I get asked this question at least once a day hence this blog post to better define my live calls I've had with potential buyers considering self-employment.

How To Buy A Business Opportunity: Business...

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Business Opportunity Blog

Recent Federal Trade Commission Changes and Proposals May Impact Certain Businesses

13 Jan 11 Posted by: Kathleen C Lanza
in Featured Articles
An independent agency of the U.S. government, the Federal Trade Commission (FTC) is tasked with protecting consumers through the elimination and prevention of what regulators perceive to be "anti-competitive" business activities.  Inherent to the agency's mission are the concepts of fairness and the...

Which Smartphone is the Smartest? Part 2: The Droid

10 Jan 11 Posted by: Zipporah Porton
in Featured Articles
In this day and age, a smartphone is a must, but the tough part is figuring out which one is the best choice for you as a home-based or any other type of business or business opportunity owner.  In the first part of this series, we examined what makes the iPhone a good fit for any small business entrepreneur....

Which Smartphone is the Smartest? Part 1: The iPhone

7 Jan 11 Posted by: Zipporah Porton
in Featured Articles
For small business owners, having a smartphone is a must.  You never know when you’re going to need to contact a client or solve a crisis on the go.  Having access to e-mails and other important business-related documents at a moment’s notice at all times is therefore critical.  While it's more likely when...

Notes from the Desk of a Lifelong Entrepreneur

7 Jan 11 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
Jim Crofford is the President of Hidden Values, Inc., publishers of a whole host of highly targeted, four-color, digest-sized directories serving various areas of the country, including Kidstuff Magazine. Kidstuff provides ambitious entrepreneurs who are interested in publishing with the opportunity...

Medicine for the Soul Is Big Business

7 Jan 11 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
Myrna Wolf is the owner and president of Compassionate Companions, Inc., a company dedicated to meeting the equally critical, yet non-medical needs of adults and seniors in communities nationwide.  Here she shares her unlikely journey from being a high-powered financial executive to owning her own company...

Events for Every Entrepreneur ― Winter/Spring 2011

27 Dec 10 Posted by: Kathleen C Lanza
in Featured Articles
These exciting and informative conferences, forums and meetings are designed to help you with all aspects of your home-based or other small or medium- sized business, distributorship, licensee opportunity or franchise.   Check out what’s going on in your region of the country this winter and throughout...

Time Management Tips For 2011

23 Dec 10 Posted by: Kevin James Culp
in Plans & Goals
So you think you’re organized?  Maybe that’s true of your dusty, messy desk that you cleaned up just the other day.  Windex, Pledge, a few file folders and a shredder can work wonders, it’s true.  However, have you given the same degree of thought to organizing your time? Getting added value out of...

Get More Voice Messages Returned and Increase Your Close Rate

20 Dec 10 Posted by: Kevin James Culp
in Marketing & Sales
Every so often I’ll hear how someone who is offering a home-based or other small business opportunity, distributorship, licensee opportunity or franchise has issues with people not returning their calls.  As a result, their close rate is very low or even non-existent.  On the other hand I talk with many...

Forever Stamps Today, Cost Savings Tomorrow

We’ve all seen and experienced first-hand the price increases by the U.S. Postal Service in the last few years.  The main reasons cited for the rate changes are increased use of electronic bill pay, the invention of email and any number of advents in technology such that I’ve lost track of them all....

Make More Money with Tools I Bet You Didn’t Know Existed (Part 2)

In Part 1, we discussed how organizing your small business can be a difficult task and how Backpack Professional 4.6 can really be a big asset.  Although appropriate for any home-based or other small business, it’s especially helpful...

Make More Money with Tools I Bet You Didn’t Know Existed (Part I)

Getting your large or small business organized is often a difficult task at best.  Making sure your team is on the same page can be even more arduous.  Many business owners and project managers struggle with where they should start.  You may find yourselves asking questions like, “What tools should I...

Small Business Saturday Hailed As Huge Success

7 Dec 10 Posted by: Kevin James Culp
in General Information
SCORE (Counselors to America’s Small Business) reports that more than one million people participated in the first annual Small Business Saturday, a national movement sponsored by American Express designed to drive shoppers to local merchants...

Make the Most of Holiday Downtime

7 Dec 10 Posted by: Kathleen C Lanza
in Featured Articles
Whether you own a home-based or other small business, distributorship, licensee operation or franchise, chances are you run so hard all year long that you feel as if you can barely catch your breath.  For many of you, the slowdown in business that often occurs at this time of year can be somewhat of...

Nine Tips to Turning a Lead into a Sale

6 Dec 10 Posted by: Zipporah Porton
in Marketing & Sales
One of the most frustrating parts of your business opportunity is going to be the daunting task of taking a lead and transforming it into a coveted sale.  This process requires patience, perseverance, knowledge and much more.  Rather than throwing in the proverbial towel and giving up on your home-based...

Top Five Home-Based or Other Small Business Trends for the Next Decade

If the first decade of the 21st century has taught us anything it’s that the only constant in life is change.  The technological, environmental, demographic and financial changes of the last ten years have been significant and are driving a tremendous amount of political debate, that’s for...

Franchisees: In Business for Themselves, Not By Themselves

30 Nov 10 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
Arne Tjerno is the President of A Buyer’s Choice Home Inspections, the largest professional home inspection company in Canada today.  Now in business for five years and offering franchise opportunities for the past three, A Buyer’s Choice is well on its way to achieving its goal of becoming the number...

Not Every Business Works from Home

If you’re the entrepreneurial type, the American Dream is to have a business of your very own.  You may want to create or purchase a business opportunity, distributorship, licensee opportunity or small franchise that can be run right out of your home.  Any one of these options is attractive for a number...

Identifying and Eliminating Toxic Clients

15 Nov 10 Posted by: Zipporah Porton
in Running Your Own Business
The main goal when starting a new business opportunity is to follow every lead and make the most of any potential client.  However, what happens when that client you tried so hard to acquire becomes too difficult to handle? It is hard to get past the notion that every client means money in the bank,...

What a “Green Niche” and A Little Island Inspiration Can Do

8 Nov 10 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
Steve Gerson is the owner of RD FRESH, a company that is revolutionizing the way food is preserved and transported nationwide.  While conservation of energy, food safety and food freshness are critical challenges faced by food-service providers the world over, it’s the particular difficulties faced by...

How to Make an Impact at Trade Shows

1 Nov 10 Posted by: Zipporah Porton
in Marketing & Sales
Some business owners can’t wait to head to a trade show, while others dread the idea.  If you’re in the latter category, it’s tempting to skip the shows and blame it on the need to save money. It’s true that whether you’re a visitor or an exhibitor, you’re going to have to spend money to attend a...
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