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Happy first day of December! It’s December and the end of the year is in full-swing. Don’t go into the holiday travel season without the December Book-of-the-Month: Business Adventures by John Brooks.

December means that its holiday time. No matter what holiday you celebrate it’ll...

Female celebrities are breaking the stereotypes of Hollywood and diving into the world of business. Check out how these women are using their fame, fortune, and power to start their own companies. From media production to makeup, these Top Female Celebrity Business Owners are doing it all!

As...

With only a few weeks lefts in 2017, it’s time to get organized now! The holidays are around the corner and you don’t want to be scrambling at the end of the year. Use these Small Business Organization and Tax Tips to End 2017 to help you keep the end of the year stress to a minimum.

Happy...

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Resource Center > Article
What’s All This Fuss about Pinterest?
21 Feb 12 Posted by: Kathleen C Lanza
in Featured Articles
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If you’re a home-based or other small business opportunity or franchise owner, chances are you’ve heard about the newest social networking option that has all of Silicon Valley talking. Cited by TIME Magazine as one of the best 50 social media websites of 2011, the final word on Pinterest is no longer speculative. Pinterest is here to stay.

So what is Pinterest, and what’s all the fuss about?

Often referred to as the visual equivalent of Twitter, Pinterest is a social networking site where users create online scrapbooks that feature the things that interest them most. More specifically for entrepreneurs, it’s a forum for them to feature photos and enticing descriptions of their newest and most popular products. Embedded links can also then direct consumers to a website(s) or to an order form. Additionally, users are able to follow other users, increasing the likelihood that a product’s appeal will “go viral.”

Look no further than a recent study by Shareaholic for proof that this very scenario is a likely one. The study’s findings reveal that Pinterest drove more referral traffic to other sites last month than Google+, YouTube and LinkedIn combined. In fact, it is poised to unseat every other social media platform other than Facebook within the next few months.

Pinterest is rapidly becoming the place to see and be seen, that’s for sure, especially among women.

According to a number of current analyses and surveys, the site is catching fire with females at an unprecedented rate. Case in point is a recent Ignite Social Media study, which found women between the ages of 25 and 54 who are middle class and living in Midwestern areas of the U.S. are among Pinterest’s most loyal followers. These and similar findings have been echoed by comScore (as cited exclusively by TechCrunch) as well.

Although the finer points are still being argued to a degree within the industry, there’s no question that Pinterest is one of, if not the fastest growing standalone site in history when it comes to monthly unique U.S. visitors. In fact, an estimated 11.7+ million unique visitors used Pinterest in the U.S. just last month, representing an unprecedented achievement in the history of social networking sites.

While Pinterest is certainly the next big thing for many, it’s not for everyone. Businesses that rely on visual appeal to market their products and services are perfectly suited to this newest social networking tool. However, if images and graphics aren’t logically suited to what it is your home-based or other small business is offering, you may be better off seeking out other alternatives, of which there are many.

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1 Dec 17 Posted by: Margaret Mallonée
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Happy first day of December! It’s December and the end of the year is in full-swing. Don’t go into the holiday travel season without the December Book-of-the-Month: Business Adventures by John Brooks.

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With only a few weeks lefts in 2017, it’s time to get organized now! The holidays are around the corner and you don’t want to be scrambling at the end of the year. Use these Small Business Organization and Tax Tips to End 2017 to help you keep the end of the year stress to a minimum.

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Entrepreneur Natural Disaster Tips - Top 50 Things for Business Survival

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October’s Book-of-the-Month is Tools of Titans by Tim Ferriss.

Does the name Tim Ferriss sound familiar? You’ve probably heard it many times before. Tim Ferriss is a #1 New York Times best-selling author of the critically acclaimed book, The 4-Hour Work Week. He also...
 
   

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
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