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For many of us, each New Year brings with it a mishmash of emotions and challenges, some good and some bad. It’s a time to reflect on everything that went right in the year gone by as well as an opportunity to initiate the process of making positive changes moving forward. But change is rarely ever easy...
For many small business owners, the holiday season can be overshadowed by the unpleasant reality that the latest tax season is upon us. Yes folks, it’s time once again to answer to Uncle Sam and the IRS (Internal Revenue Service, as if you didn’t know!). And while some SMB (small- to medium-sized...
Deciding whether or not to stage an exhibit at a trade show or other networking event as part of your marketing mix for 2014 is something you as a small- to medium-sized business (SMB) owner might be thinking about right now. If so, you’d be one of many. Contrary to speculation in recent years that...


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Resource Center > Article
What’s All This Fuss about Pinterest?
21 Feb 12 Posted by: Kathleen C Lanza
in Feature Articles

If you’re a home-based or other small business opportunity or franchise owner, chances are you’ve heard about the newest social networking option that has all of Silicon Valley talking. Cited by TIME Magazine as one of the best 50 social media websites of 2011, the final word on Pinterest is no longer speculative. Pinterest is here to stay.

So what is Pinterest, and what’s all the fuss about?

Often referred to as the visual equivalent of Twitter, Pinterest is a social networking site where users create online scrapbooks that feature the things that interest them most. More specifically for entrepreneurs, it’s a forum for them to feature photos and enticing descriptions of their newest and most popular products. Embedded links can also then direct consumers to a website(s) or to an order form. Additionally, users are able to follow other users, increasing the likelihood that a product’s appeal will “go viral.”

Look no further than a recent study by Shareaholic for proof that this very scenario is a likely one. The study’s findings reveal that Pinterest drove more referral traffic to other sites last month than Google+, YouTube and LinkedIn combined. In fact, it is poised to unseat every other social media platform other than Facebook within the next few months.

Pinterest is rapidly becoming the place to see and be seen, that’s for sure, especially among women.

According to a number of current analyses and surveys, the site is catching fire with females at an unprecedented rate. Case in point is a recent Ignite Social Media study, which found women between the ages of 25 and 54 who are middle class and living in Midwestern areas of the U.S. are among Pinterest’s most loyal followers. These and similar findings have been echoed by comScore (as cited exclusively by TechCrunch) as well.

Although the finer points are still being argued to a degree within the industry, there’s no question that Pinterest is one of, if not the fastest growing standalone site in history when it comes to monthly unique U.S. visitors. In fact, an estimated 11.7+ million unique visitors used Pinterest in the U.S. just last month, representing an unprecedented achievement in the history of social networking sites.

While Pinterest is certainly the next big thing for many, it’s not for everyone. Businesses that rely on visual appeal to market their products and services are perfectly suited to this newest social networking tool. However, if images and graphics aren’t logically suited to what it is your home-based or other small business is offering, you may be better off seeking out other alternatives, of which there are many.


Related Blog Posts
30 Dec 13 Posted by: Kathleen C Lanza
in Feature Articles
For many of us, each New Year brings with it a mishmash of emotions and challenges, some good and some bad. It’s a time to reflect on everything that went right in the year gone by as well as an opportunity to initiate the process of making positive changes moving forward. But change is rarely ever easy...

23 Dec 13 Posted by: Kathleen C Lanza
in Feature Articles
For many small business owners, the holiday season can be overshadowed by the unpleasant reality that the latest tax season is upon us. Yes folks, it’s time once again to answer to Uncle Sam and the IRS (Internal Revenue Service, as if you didn’t know!). And while some SMB (small- to medium-sized...

9 Dec 13 Posted by: Kathleen C Lanza
in Feature Articles
Deciding whether or not to stage an exhibit at a trade show or other networking event as part of your marketing mix for 2014 is something you as a small- to medium-sized business (SMB) owner might be thinking about right now. If so, you’d be one of many. Contrary to speculation in recent years that...

26 Nov 13 Posted by: Kathleen C Lanza
in Feature Articles
Once again, BusinessOpportunity.com’s list of nationwide events, conferences and activities is sure to have something that most any entrepreneur or small business owner will find helpful...

18 Nov 13 Posted by: Kathleen C Lanza
in Feature Articles
Not to be confused with the Better Business Bureau, which represents the interests of both consumers and businesses alike, the Chamber of Commerce solely represents the interests of business owners.  Today there are thousands of these organizations all across the U.S., all of them focused in one way...





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