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America has long been seen as the Land of Opportunity. That was true from the time of the Pilgrim fathers and the founding of the United States.

After religious freedom, the biggest draw in America was the chance to own land. This immediately opened up a wide range of business opportunities...

In the current environment, employers who are willing to hire freelancers, home-based workers and telecommuters have an edge. It lets them hire top talent for reasonable pay because so many people are determined to enjoy the perks that come from working remotely.

But a whitepaper put out by...

Latest News on Panda: After some sites have been seeing ranking fluctuations, speculation is starting to arise about a potential new Panda update from Google. We’re intrigued as to what a new panda update could mean for small businesses and content marketers.

What is the Panda update? The...
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What’s All This Fuss about Pinterest?
21 Feb 12 Posted by: Kathleen C Lanza
in Featured Articles

If you’re a home-based or other small business opportunity or franchise owner, chances are you’ve heard about the newest social networking option that has all of Silicon Valley talking. Cited by TIME Magazine as one of the best 50 social media websites of 2011, the final word on Pinterest is no longer speculative. Pinterest is here to stay.

So what is Pinterest, and what’s all the fuss about?

Often referred to as the visual equivalent of Twitter, Pinterest is a social networking site where users create online scrapbooks that feature the things that interest them most. More specifically for entrepreneurs, it’s a forum for them to feature photos and enticing descriptions of their newest and most popular products. Embedded links can also then direct consumers to a website(s) or to an order form. Additionally, users are able to follow other users, increasing the likelihood that a product’s appeal will “go viral.”

Look no further than a recent study by Shareaholic for proof that this very scenario is a likely one. The study’s findings reveal that Pinterest drove more referral traffic to other sites last month than Google+, YouTube and LinkedIn combined. In fact, it is poised to unseat every other social media platform other than Facebook within the next few months.

Pinterest is rapidly becoming the place to see and be seen, that’s for sure, especially among women.

According to a number of current analyses and surveys, the site is catching fire with females at an unprecedented rate. Case in point is a recent Ignite Social Media study, which found women between the ages of 25 and 54 who are middle class and living in Midwestern areas of the U.S. are among Pinterest’s most loyal followers. These and similar findings have been echoed by comScore (as cited exclusively by TechCrunch) as well.

Although the finer points are still being argued to a degree within the industry, there’s no question that Pinterest is one of, if not the fastest growing standalone site in history when it comes to monthly unique U.S. visitors. In fact, an estimated 11.7+ million unique visitors used Pinterest in the U.S. just last month, representing an unprecedented achievement in the history of social networking sites.

While Pinterest is certainly the next big thing for many, it’s not for everyone. Businesses that rely on visual appeal to market their products and services are perfectly suited to this newest social networking tool. However, if images and graphics aren’t logically suited to what it is your home-based or other small business is offering, you may be better off seeking out other alternatives, of which there are many.

Live On Your Own Terms
Related Blog Posts
3 Jul 15 Posted by: admin
in Featured Articles

America has long been seen as the Land of Opportunity. That was true from the time of the Pilgrim fathers and the founding of the United States.

After religious freedom, the biggest draw in America was the chance to own land. This immediately opened up a wide range of business opportunities...
Live On Your Own Terms
23 Jun 15 Posted by: admin
in Featured Articles

In the current environment, employers who are willing to hire freelancers, home-based workers and telecommuters have an edge. It lets them hire top talent for reasonable pay because so many people are determined to enjoy the perks that come from working remotely.

But a whitepaper put out by...
Live On Your Own Terms
22 Jun 15 Posted by: James Taylor
in Featured Articles

Latest News on Panda: After some sites have been seeing ranking fluctuations, speculation is starting to arise about a potential new Panda update from Google. We’re intrigued as to what a new panda update could mean for small businesses and content marketers.

What is the Panda update? The...
Live On Your Own Terms
16 Jun 15 Posted by: Kevin James Culp
in Featured Articles

Some people when they Tweet or post get a bit hashtag happy and put in so many it is tough to see what the actual message is all about. Hence, their message gets lost with not enough focus on their true keywords.

So, my advice is take some advice from the pros and download their free eBook....
Live On Your Own Terms
14 Jun 15 Posted by: admin
in Featured Articles

Did you put your dream of owning your own business back into mothballs after the 2008 economic meltdown? Take them out, shake them out and put some reality into those dreams.

Why Now? This is the time to make the most of the business opportunities available. The economy has...
Live On Your Own Terms
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When doing a short interview for the Entrepreneur Exchange section of our blog, I often find myself asking more about the person, their qualities, what makes them tick and ultimately what makes them a success.  The interview with Rodney Appleton took on a life of its own.

I learned a lot just...
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