When I first head the term "Long Tail" in reference I thought someone needed more coffee. Yet, as I learn more about SEO I see how important it can be as part of an over all keyword strategy. First, it is important to know that a "Long Tail" keyword may contain as many as five to ten words with five to seven being typical. Google estimates per the search I just did suing Google - the irony did fall upon me as I was typing - that over 68% of all search terms are Long Tail and to boot Long Tail Keywords are often more successful than a board-based main keyword approach.
It is important to mix in Business Opportunity Long Tail keyword sets to better define your shopper and for them to define you. Look, say you list your chair under 'Chairs' where Google's Long-Tail keyword system will allow six to eight times the search exposure if the shopper is looking for something specific such as a brown chair with red suede to make the office more randy baby - yeah!
Back to serious business. If you create a fresh, well planned Long Tail keyword it is The long tail keyword much more likely to make the search more successful for both the person searching and the site you want said information found on–YOURS!
One big bonus for having a Long Tail Keyword Strategy is these are commonly less competitive and Long Tail Keywords are more useful for people who lean toward the end of the process and who know pretty much exactly what they're looking for.
Carpe Diem My Friends