Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Business Opportunities to Own
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Everyone will be hearing a lot from the newest addition to our staff: Digital Marketing Manager Hired Margaret Mallonée! This hire was a strategic move to enhance our staff for the new digital media platform we will be introducing in the weeks and months to come. Chicago,...

Slammed last year by what will surely be one of the most expensive and devastating natural disasters to ever hit the Northeast, millions of individuals, many of whom are work-at-home or other small business owners, are only now years later truly beginning to recover from the damage that Hurricane...

Changing Your Life - Do you look around at your cubicle and dream of the day when you view the world from your yacht? You can do it if you follow the right steps.

Changing Your Life- The dreamer’s road from wage slave to millennial millionaire is paved with hopeful thoughts. The winner’s road...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Hurricane Recovery Resources for Business Opportunity Owners
in the wake of a crisis of this magnitude can be especially maddening, DisasterAssistance.gov is good place to start...
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Productivity Hacks — Our Top 50
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Sales Hack To Increase Your ROI and Productivity
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is. We receive lots of emails.. Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
 
Resource Center > Article
Are You Losing Important Business Opportunities by NOT Picking Up the Phone?
9 Sep 13 Posted by: Kathleen C Lanza
in Featured Articles
Share this Article:

If you’re thinking about buying a business opportunity and starting your own small business and under the age of 35 in particular—or even if you’re older than that but have adapted to the latest technology all too well—you may have challenges when it comes to actually picking up the phone to connect with a customer or close a sale. According to a recent Wall Street Journal (WSJ) article, that could be a problem.

Millennials in particular (born 1981 until the 2000s), who grew up with gadgets like smartphones attached to their hip, now use texting, email and online chatting as a first resort when communicating with prospective customers, many of whom still prefer to be approached and dealt with the old-fashioned way—voice to voice. Unfortunately and as the story points out, “In the workplace, some managers say avoiding the phone in favor of email can hurt business, hinder creativity and delay projects,” all of which can have a very real and negative impact on the bottom line.

WhorMil
So why are so many people uncomfortable with the whole idea of picking up the phone and actually talking to someone else in person?

First of all and because so much of the way we communicate today is now relegated to the written word (and acronyms at that), conversation is quickly becoming a lost art. Consequently, far too many of us have developed what phone-use consultant Mary Jane Copps refers to as “phone phobia.” “For many people,” she tells the WSJ, "it’s a lack of confidence that they’ll be able to say the right words in the right order in the right amount of time.” As a result, avoidance becomes altogether preferable.

For others, not using the phone is a conscious decision because they feel it slows them down too much. Unwanted calls, in particular, these folks say, are intrusive and lessen their productivity. They opt for instant messaging and planned video conferencing instead.

But desktop phones aren’t exactly headed for the dust heap just yet. In fact, between 2011 and 2012, the number of them shipped to businesses grew by 4.5%, according to International Data Corp analyst Richard Costello, who was also cited in the article. Obviously then there remains some tangible benefit to having the ability to speak with another person as opposed to only typing words incessantly back and forth.

Chief among them? There’s a much less chance of there being a misunderstanding.

“As email has become more prevalent, the opportunities for misunderstanding have increased,” according to Dr. Nicholas Epley at the University of Chicago, whose 2006 research findings on this subject in the Journal of Personality and Social Psychology (Vol. 89, No. 5) yields much-needed insight on just what makes text-based communication so risky.

Picking up the phone, according to his study’s findings, is still a very good idea, and here’s why:


  1. People are much more adept at communicating and interpreting tone in vocal messages than they are in written ones, and

  2. Those who are sending written messages greatly overestimate their ability to convey the tone they are aiming for, as well as their ability to interpret the tone of messages that others send to them.


Translation? Epley’s colleague on the study, Dr. Justin Kruger of New York University, sums it up simply. Text-based communication leaves too much room for error. “Email is fine if you just want to communicate content, but not any emotional material,” he says.

But isn’t emotion even more important than ever in today’s increasingly hyper-competitive marketplace? Aren’t there now thousands of books that talk about the emotional triggers it takes to make a sale? The emotions that perpetuate brand loyalty? The fact that sometimes it’s a visceral emotional response that makes all the difference in whether or not a customer makes a purchase? In fact, isn’t emotion and your ability or inability to connect with your customer on that level oftentimes the one and only thing that stands between your success as a small business owner and failure?

The truth is that fostering an emotional connection to the consumer is probably now just as if not more important than ever before. So perhaps it’s time to take a good hard look at refining your voice-to-voice phone skills and especially those of your employees, to encourage phone use over purely text-based communications for a change and to recognize its true value.

UpTp

Take some time to evaluate your approach and overall process for communicating when it comes to sales and customer relations. How is it really working for or against you? Get phone training or provide it where necessary so that everyone that represents you and your business opportunity or other small business is completely phone literate and comfortable. Create a framework for managing the way you and your customers relate to each other, one that reflects both your need to be efficient and their preferred means of interacting with you.

And finally, hold fast to the knowledge that sometimes the “old way” of doing things—despite the so-called newest conventional wisdom—is still the best.

Related Blog Posts
14 Sep 17 Posted by: Kevin James Culp
in Featured Articles
Everyone will be hearing a lot from the newest addition to our staff: Digital Marketing Manager Hired Margaret Mallonée! This hire was a strategic move to enhance our staff for the new digital media platform we will be introducing in the weeks and months to come. Chicago,...
3 Sep 17 Posted by: Kathleen C Lanza
in Featured Articles

Slammed last year by what will surely be one of the most expensive and devastating natural disasters to ever hit the Northeast, millions of individuals, many of whom are work-at-home or other small business owners, are only now years later truly beginning to recover from the damage that Hurricane...

18 Aug 17 Posted by: Kevin James Culp
in Featured Articles

Changing Your Life - Do you look around at your cubicle and dream of the day when you view the world from your yacht? You can do it if you follow the right steps.

Changing Your Life- The dreamer’s road from wage slave to millennial millionaire is paved with hopeful thoughts. The winner’s road...
1 Jun 17 Posted by: Kevin James Culp
in Featured Articles

Find Great Business Opportunities - Book-of-the-Month - Author David Alford maintains that “opportunities come everyone’s way,” but few people know what to do when they find one. And in fact, few people actually know how to find the best ones.

That’s why he wrote
3 Apr 17 Posted by: Todd Hatch
in Featured Articles

Business Opportunity Leads is what you seek?  As with any sales position, fresh, qualified leads are the main key to success - the lifeline to sales and profits.

Business Opportunity Leads - Whether you are selling a business opportunity, a service or physical products - like house paint, your...
 
   

I had the pleasure of setting down with Edwin Shoffner, CEO with Mattress by Appointment for BusinessOpportunity.com's very first Podcast that will be released on our new Digital Platform very soon.  Here is the transcript from that call for...
Read More

Video Spotlight

Virtual Financial A Home Business in Financial Services You are going to want to see this Video!

Virtual Financial Group


Premium Sponsor