Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Improve Customer Engagement - The days of endless customer tickets are finally over, all thanks to the advancements in technology and innovations from clever software developers.

Improve Customer Engagement - Instead of being constantly overwhelmed by countless...

Free Lead Generation is a hot topic these days since many pay a pretty penny per portal to generate leads to increase ROI.

Free Lead Generation is part of any markets platform.  It is important to note that this November was 'nutty' for lack of a better word.  The purpose of this blog post...

Small Business Media and tapping into that vein can be a tricky and somewhat slippery slope unless you know some tricks of the trade.  Getting your message in front of the right audience is often the key to success.  So, where are the keys to the kingdom you ask and how can you get your hands on...


Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Wealthpaths by Helo
HELO is changing the game in wearable fitness devices. Get your own HELO, show it off and make money referring others.
How Many Leads Does It Take To Close A Sale?
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
Entrepreneurs Feeling Cooped Up This Winter?
Entrepreneurs, Mompreneurs, Daughterpreneurs, Dadpreneurs, Sonpreneurs, in many cases, working-from-home... Read on
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Top 50 Home-Based Business Ideas
Home-Based Business ownership can be the most rewarding endeavor you will ever undertake. The new year... Read On
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
How Many Leads Does It Take To Close A Sale?
This Article is now live on our blog and I know could be very insightful for many. Read On
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
Green Businesses Make Good Sense
Shoppers worldwide are concerned about climate change and environmental dangers. That’s why the demand... Read on
Why Advertise Your Business Opportunity?
Over the years we have been fortunate enough to receive quite a few testimonials. In fact, ... read on
 
Resource Center > Article
Are You Losing Important Business Opportunities by NOT Picking Up the Phone?
9 Sep 13 Posted by: Kathleen C Lanza
in Featured Articles
Share this Article:

If you’re thinking about buying a business opportunity and starting your own small business and under the age of 35 in particular—or even if you’re older than that but have adapted to the latest technology all too well—you may have challenges when it comes to actually picking up the phone to connect with a customer or close a sale. According to a recent Wall Street Journal (WSJ) article, that could be a problem.

Millennials in particular (born 1981 until the 2000s), who grew up with gadgets like smartphones attached to their hip, now use texting, email and online chatting as a first resort when communicating with prospective customers, many of whom still prefer to be approached and dealt with the old-fashioned way—voice to voice. Unfortunately and as the story points out, “In the workplace, some managers say avoiding the phone in favor of email can hurt business, hinder creativity and delay projects,” all of which can have a very real and negative impact on the bottom line.

WhorMil
So why are so many people uncomfortable with the whole idea of picking up the phone and actually talking to someone else in person?

First of all and because so much of the way we communicate today is now relegated to the written word (and acronyms at that), conversation is quickly becoming a lost art. Consequently, far too many of us have developed what phone-use consultant Mary Jane Copps refers to as “phone phobia.” “For many people,” she tells the WSJ, "it’s a lack of confidence that they’ll be able to say the right words in the right order in the right amount of time.” As a result, avoidance becomes altogether preferable.

For others, not using the phone is a conscious decision because they feel it slows them down too much. Unwanted calls, in particular, these folks say, are intrusive and lessen their productivity. They opt for instant messaging and planned video conferencing instead.

But desktop phones aren’t exactly headed for the dust heap just yet. In fact, between 2011 and 2012, the number of them shipped to businesses grew by 4.5%, according to International Data Corp analyst Richard Costello, who was also cited in the article. Obviously then there remains some tangible benefit to having the ability to speak with another person as opposed to only typing words incessantly back and forth.

Chief among them? There’s a much less chance of there being a misunderstanding.

“As email has become more prevalent, the opportunities for misunderstanding have increased,” according to Dr. Nicholas Epley at the University of Chicago, whose 2006 research findings on this subject in the Journal of Personality and Social Psychology (Vol. 89, No. 5) yields much-needed insight on just what makes text-based communication so risky.

Picking up the phone, according to his study’s findings, is still a very good idea, and here’s why:


  1. People are much more adept at communicating and interpreting tone in vocal messages than they are in written ones, and

  2. Those who are sending written messages greatly overestimate their ability to convey the tone they are aiming for, as well as their ability to interpret the tone of messages that others send to them.


Translation? Epley’s colleague on the study, Dr. Justin Kruger of New York University, sums it up simply. Text-based communication leaves too much room for error. “Email is fine if you just want to communicate content, but not any emotional material,” he says.

But isn’t emotion even more important than ever in today’s increasingly hyper-competitive marketplace? Aren’t there now thousands of books that talk about the emotional triggers it takes to make a sale? The emotions that perpetuate brand loyalty? The fact that sometimes it’s a visceral emotional response that makes all the difference in whether or not a customer makes a purchase? In fact, isn’t emotion and your ability or inability to connect with your customer on that level oftentimes the one and only thing that stands between your success as a small business owner and failure?

The truth is that fostering an emotional connection to the consumer is probably now just as if not more important than ever before. So perhaps it’s time to take a good hard look at refining your voice-to-voice phone skills and especially those of your employees, to encourage phone use over purely text-based communications for a change and to recognize its true value.

UpTp

Take some time to evaluate your approach and overall process for communicating when it comes to sales and customer relations. How is it really working for or against you? Get phone training or provide it where necessary so that everyone that represents you and your business opportunity or other small business is completely phone literate and comfortable. Create a framework for managing the way you and your customers relate to each other, one that reflects both your need to be efficient and their preferred means of interacting with you.

And finally, hold fast to the knowledge that sometimes the “old way” of doing things—despite the so-called newest conventional wisdom—is still the best.

Related Blog Posts
16 Feb 17 Posted by: Anuj Mishra
in Featured Articles

Improve Customer Engagement - The days of endless customer tickets are finally over, all thanks to the advancements in technology and innovations from clever software developers.

Improve Customer Engagement - Instead of being constantly overwhelmed by countless...

22 Nov 16 Posted by: Kevin James Culp
in Featured Articles

Free Lead Generation is a hot topic these days since many pay a pretty penny per portal to generate leads to increase ROI.

Free Lead Generation is part of any markets platform.  It is important to note that this November was 'nutty' for lack of a better word.  The purpose of this blog post...
21 Nov 16 Posted by: Kevin James Culp
in Featured Articles

Small Business Media and tapping into that vein can be a tricky and somewhat slippery slope unless you know some tricks of the trade.  Getting your message in front of the right audience is often the key to success.  So, where are the keys to the kingdom you ask and how can you get your hands on...

21 Nov 16 Posted by: Kevin James Culp
in Featured Articles

Entrepreneurs' Day 2016 on the 15th was outshined by politics, climate change discussions and so much more.  That is a real shame since small business is the backbone of this Country.

Entrepreneurs' Day - In my world it is Entrepreneurs' Day every day! I think, sleep and breath Entreprenuership...
17 Nov 16 Posted by: Kevin James Culp
in Featured Articles

Business Opportunity Blog- Chicago, IL—BusinessOpportunity.com, one of the most visited biz opp marketplaces on the web, announced today their new Sponsored Article Marketing service.

Business Opportunity Blog - Reach More People through the Biz Opp Blog! Business Opportunity Blog...
 
   

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
Video Spotlight
You're invited to view a Bartercard Online Franchise Presentation.

Premium Sponsor