Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Business Opportunities to Own
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Want more sales? Need to grow your business? Use the top 7 methods to generate more leads!

If you read Friday’s blog, you know that one of the best ways to increase sales is to generate...

Are sales down? Do you need to boost sales? Check out our latest tips and tricks to increase sales fast!

Let’s be honest, if sales are low, business and moral are low. Low sales over a period of time can lead to a business shutting down. With online retail giants, like Amazon,...

To help you get inspired, we’ve collected success stories from some of the top mom entrepreneurs of 2017, or mompreneurs.

There is no question that starting your own business is tough. It requires a lot of time, dedication, effort, and money. You’re putting your financial stability, job security,...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Hurricane Recovery Resources for Business Opportunity Owners
in the wake of a crisis of this magnitude can be especially maddening, DisasterAssistance.gov is good place to start...
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Productivity Hacks — Our Top 50
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Sales Hack To Increase Your ROI and Productivity
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is. We receive lots of emails.. Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
How Many Leads Does It Take To Close A Sale?
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
 
Resource Center > Article
Book-of-the-Month: How to Get Customers to Call, Buy & Beg for More by Ken Varga
6 Aug 15 Posted by: Kevin James Culp
in Opportunity Community
Share this Article:

Written in 1997, it is still in demand due to its focus on the one essential for all successful companies: customers. Every business wants more customers and to keep the ones they have. No customers, no business.

Salesperson to Friend

Kenneth J. Varga, a graduate of Rutgers University, has an almost 40-year track record as an entrepreneur and consultant to businesses interested in expanding their customer base.

His focus is summed up in this quote: “It took me a long time to change from being a salesperson to being a friend to my customers. Once I made the transition . . . well, the sales simply skyrocketed and kept multiplying year after year.”

What Your Customers Need

The focus of the book is on identifying the needs of your customers and then satisfying them. Providing them with quality and service means you will keep your customers for life. For all business opportunities, these two steps are the most critical skills to ensure success.

Varga covers a wide range of methods in the book, with the emphasis on practical aids you can implement immediately. One is a customer service checklist that helps you monitor how your relationship is working.

He also suggests an array of easy-to-do actions like calling your customer periodically just to see how they are doing. Reaching out to your customer consistently is important if you want to establish a long lasting relationship.

Quality and Service

Varga explains why he feels that the two core components of business success are quality and service. The right marketing methods are important, but without quality and service, they won’t accomplish much.

To Varga, successful businesses are able to bring their marketing efforts full circle. This means generating sales, making your customers happy and getting repeat business. In unsuccessful businesses, there is a gap in the circle, the point where the company doesn’t meet the needs of customers. The result is an exit point for the customers, no repeat sales and eventual financial problems.

Understand Your Customers

Varga says it is essential to keep in touch with customers so you know when they are unhappy with your service or product. Most buyers who are dissatisfied, about 97%, will not bother to complain. Instead, they will simply walk away. Without feedback, this can happen over and over.

However, Varga says that studies show more than 70% of unhappy customers will continue doing business with a company as long as their complaint is handled quickly and completely.

The trick isn’t just to smile more. Varga outlines a program that helps to transform employees and businesses into a focused group that is customer-oriented. The results are success for your business.

Testimonials

Motivation and success expert Brian Tracy has said of Varga, “Ken no doubt is the most successful businessman I’ve met.” Mark Victor Hansen, of Chicken Soup fame, remarked that Varga “has the ability to convey his cutting-edge ideas and strategies to his audiences in an easy to understand manner.”

If you are looking for immediate ways to make your current customers happy, and to get new ones, the current book-of-the-month is for you. Read How to Get Customers to Call, Buy & Beg for More by Ken Varga.

How to Get Customers to Call, Buy & Beg for More by Ken Varga

Related Blog Posts
25 Sep 17 Posted by: Margaret Mallonée
in Opportunity Community

The Top Young Entrepreneurs in 2017 —Who they are, what they do, and how can we learn from them.

Top Young Entrepreneurs in 2017In Friday's...
5 Oct 16 Posted by: Kevin James Culp
in Opportunity Community

Accelerating Growth - Andy Birol, author of the successful Five Catalysts of Seven Figure Growth, continues his help for struggling companies with this guide. Here the focus is on finding ways to speed up the expansion phase of your business. Accelerating Your Growth: Insights and Examples for Exploiting...

2 Sep 16 Posted by: Kevin James Culp
in Opportunity Community

Book Review of The Small B!G - Are you trying to change the choices people make, get them to alter their behavior in some way? And having very little luck?

Then The Small B!G: Small Changes That Spark Big Influence is the book for you. In 52 short chapters, the experts explain actionable,...
2 Aug 16 Posted by: Kevin James Culp
in Opportunity Community

Getting More Out Of Life: Buying Getting More: How You Can Negotiate to Succeed in Work and Life was an easy choice. When you read that Google used it to train 30,000 employees, you gotta figure it’s got something going for it. I’m always on the lookout for helpful books and negotiation...

3 Apr 16 Posted by: Kevin James Culp
in Opportunity Community

The Richest Man in Babylon is a book by George Samuel Clason which dispenses financial advice through a collection of parables set in ancient Babylon.

"Acclaimed as the greatest of all inspirational works on the subject of thrift and financial planning, these...

 
   

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
Read More


Premium Sponsor