Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Buy A Business Opportunity of Franchise
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Looking to start a business? Why not market to baby boomers? Take advantage of the fastest growing consumer demographic with these 25 start-up ideas for baby boomers.

25 Start-Up Ideas for Baby Boomers - Whether you’re a baby boomer who is looking to start a business...

Want more sales? Need to grow your business? Use the Top 7 methods to generate more leads!

If you read Friday’s blog, you know that one of the best ways to increase sales is to generate...

Are sales down? Do you need to boost sales? Check out our latest tips and tricks to increase sales fast!

Let’s be honest, if sales are low, business and moral are low. Low sales over a period of time can lead to a business shutting down. With online retail giants, like Amazon,...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
How Many Leads Does It Take To Close A Sale?
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
 
Resource Center > Article
BOOK OF THE MONTH...Six Strategic Choices Every "Reluctant Entrepreneur" Must Make
1 Oct 12 Posted by: Kathleen C Lanza
in Opportunity Focus
Share this Article:

Many home-based or other small business/licensee opportunity, franchise or distributorship shoppers and prospective business owners may not realize it, but they are “reluctant entrepreneurs.” They know what they want and where they want to go, but they are not willing or able to simply drop their day job overnight and start again. There’s just too much at stake for them to give up a steady paycheck. So they pursue their ideal job part-time until the time is right and they begin to feel more confident that they actually can turn their dreams into a reality.


That’s all according to a recent book by New York Times best-selling author Michael Masterson. Appropriately called The Reluctant Entrepreneur, it’s an inspirational and informative read for anyone who is trying to make the transition from working for someone else to buying and/or building a business of their very own.

“This is a book about entrepreneurship—a collection of strategies that will help you start and grow your own successful business,” Masterson writes. “But it is written specifically for people who are nervous about doing it. Maybe even a little afraid.”

If you are a “reluctant entrepreneur,” this book is for and about you.

Although from simply a storytelling perspective The Reluctant Entrepreneur is a great read for anyone who aspires to own a business, Masterson’s book also offers substantial and more concrete guidance in a number of key areas, starting with how you can build your business on a solid foundation. On this topic, he offers six strategic choices that you as a prospective business owner must make early on as you decide which business is right for you, and here they are:

1. Pick an Industry You Know—Although new and exciting is great, there’s something to be said for what you can achieve when you’re working in the realm of the familiar, even it’s only vaguely.

2. Pick the Right Product to Sell—According to Masterson, there is “absolutely no need to try to invent something new. In fact, that is a very bad idea.” He adds, “What you want to do is start with a product that is already working for other marketers.”

3. Pick a Way to Add Value to Your Product—While what you are selling must be based on something already being sold by others, Masterson writes, it’s your job to make it better in some concrete and measurable way.

4. Pick the Right Way to Market Your Product—Good product ideas are one thing, but good, solid marketing, or a lack thereof, can make or break you.

5. Pick the Right Offer—Only the right offer will yield profitable sales to just the right target audience, who then must be converted from new customers to repeat buyers over time.

6. Pick the Right Way to Get Your Marketing Copy Written—Far too many entrepreneurs “drop the ball” here, according to Masterson. They think they are qualified to write their own marketing copy. Yet copywriting, he says, is as much about the art of persuasion as it is being simply able to write. Know your limitations. Meantime, hire out.

“Reluctant entrepreneurs” who are interested in reading Masterson’s book can find it more than likely at their local library or certainly online at such retailers as Amazon.com and Barnes and Noble.

 

Related Blog Posts
10 Aug 16 Posted by: Kathleen C Lanza
in Opportunity Focus

Free Business Opportunity Seekers is what I Googled just now to see what came up. I know that many are looking to get into a business with no money. Yet, hey have the actual potential to make it not just invest a lot of sweat equality that goes no where.

OMG it was MLM city and a nightmare...
9 Aug 16 Posted by: Kevin James Culp
in Opportunity Focus

Start a Business Opportunity with $100 or Less - Don’t let a lack of funds keep you from starting your own business.

Start a Business Opportunity with $100 or Less is Actually possible. The variety of opportunities available is surprising, and not all are internet related. It’s a fact, you...
14 Jul 16 Posted by: Todd Hatch
in Opportunity Focus

Todd Hatch Talks Benefits Facebook360 - Has Facebook brought a new revolution in the photography world with its 360 Degree Photography?

Todd Hatch Talks Benefits Facebook360 upgrades customer experience: the future of social...
3 Mar 16 Posted by: admin
in Opportunity Focus

Age Safe America wants you to know that March is Nutrition Month and a great opportunity to look at ways that good nutrition contributes to fall prevention in older adults.

Age Safe America: Athletes are usually careful about what they eat. They want to create...
11 Dec 15 Posted by: Kevin James Culp
in Opportunity Focus
Shoppers worldwide are concerned about climate change and environmental dangers. That’s why the demand for green products is skyrocketing. People are targeting their shopping dollars on product and services from a green business like BigCat®USA...
 
   

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
Read More

Video Spotlight

Click Now To Request Information

Click Now To Request Information


Click To Listen To Our Latest Entrepreneur Exchange w/ Shawn Pigg, CEO Hotel Etc.

Click Now To Request Information


Premium Sponsor