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Find Great Business Opportunities - Book-of-the-Month - Author David Alford maintains that “opportunities come everyone’s way,” but few people know what to do when they find one. And in fact, few people actually know how to find the best ones.

That’s why he wrote

Optimizing Your Business for Mobile - Not too long ago, your business would be considered tech savvy if your website was easy to read on a smartphone and employees could access their emails on the go.

But, with how quickly the digital world is moving these days, this is just the beginning...

Conversion Rate Optimization - Every business owner knows the importance of a good online presence to increase a company’s visibility in a crowded and competitive marketplace. But getting more visitors and broader publicity is only half the story.

By improving conversion rates, you can give...

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Resource Center > Article
BOOK OF THE MONTH...Survival Tips for Entrepreneurs and Their Families
30 Aug 12 Posted by: Kathleen C Lanza
in Opportunity Focus
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Becoming a small business, business opportunity or franchise owner is a big decision on many levels. However, understanding its potential impact on your loved ones is perhaps the most critical component.

Meg Cadoux Hirshberg knows that as well as anyone. In fact, she’s a recognized expert on the topic of entrepreneurship and its effects on the family, and rightly so. As the wife of Stonyfield organic yogurt cofounder Gary Hirshberg, she and her children have experienced the ups and downs of business ownership firsthand over the past three decades.

In May of 2009, Hirshberg began sharing her hard-earned wisdom and insights as the wife of a now incredibly successful entrepreneur with Inc. magazine readers in her column called “Balancing Acts.” She’s now expanded on that concept in her new book, For Better or For Work: A Survival Guide for Entrepreneurs and Their Families, citing the overwhelmingly positive response of her readers as her primary inspiration. “I’ve been fairly inundated with letters―from both entrepreneurs and spouses―since I started writing the column,” she said in a recent interview. “Mostly, they write to say how grateful they are to know they aren’t alone, and to thank me for getting it so right.”

Tagged as (one of the) 12 Most Anticipated Business Books of 2012 by CNBC.com, For Better or For Work “offers tools, suggestions and strategies for making your family life successful while you are trying to grow a business,” she said. “It’s the book I wish Gary and I had had all along.”

For Better or For Work: A Survival Guide for Entrepreneurs and Their Families is now available through Amazon and Barnes & Noble.

 

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