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Book-of-the-Month: The Opportunity Analysis Canvas
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The Opportunity Analysis Canvas By James V. Green (Author)
“From the creator of “Developing Innovative Ideas for New Companies”, the #1 course in entrepreneurship with over 600,000 learners from 175 countries. IN THE OPPORTUNITY ANALYSIS CANVAS, DR. JAMES V. GREEN SHARES HOW TO BECOME MORE EFFECTIVE IN IDENTIFYING AND ANALYZING ENTREPRENEURIAL OPPORTUNITIES, AND BUILDING SUSTAINABLY COMPETITIVE COMPANIES.

Dr. Green helps answer questions like:

The Opportunity Analysis Canvas

  • Why are entrepreneurs successful?

  • How can we understand and develop our thinking to be better entrepreneurs?

  • What are the keys to developing winning entrepreneurial ideas?

Distilling vast amounts of research in psychology, sociology, and economics into a practical how-to guide for aspiring and active entrepreneurs, Dr. Green presents a whole new understanding of entrepreneurial mindset and action. At its core, The Opportunity Analysis Canvas contains a powerful argument that anyone can be a successful entrepreneur by thoughtfully examining themselves and the business opportunity. By harnessing these insights, we can transform our ideas into businesses that are lasting successes.

About The Author: DR. JAMES V. GREEN, an award-winning educator at the University of Maryland, leads the education activities of the Maryland Technology Enterprise Institute (Mtech) in the A. James Clark School of Engineering. As its Director of Entrepreneurship Education, he leads undergraduate and graduate courses in entrepreneurship, innovation, and technology commercialization. With more than twenty publications to his credit, he is a thought leader in entrepreneurship education.


This course assists aspiring entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is ever present.

Using proven content, methods, and models for new venture opportunity assessment and analysis, students will learn how to enhance their entrepreneurial mindset and develop their functional skill sets to see and act entrepreneurially. The initial steps to creating a business plan, and raising financial capital to launch the firm, are examined as well. Our goal is to demystify the start-up process, and to help you build the skills to identify and act on innovative opportunities now, and in the future.

For me, the most intriguing part of the course was Week Two: Entrepreneurial Mindset, Motivations, and Behaviors:

  • Entrepreneurial mindset

  • Entrepreneurial motivations

  • Entrepreneurial behaviors

  • Risk taking in entrepreneurial decision-making

  • Risk, uncertainty, and stakeholder involvement

I learned quite a bit our the Entrepreneurial Mindset, entrepreneurs in general and how to better understand what it means to be a true entrepreneur!”

Visit https://www.coursera.org/course/innovativeideas for dates and FREE registration.

"The Opportunity Analysis Canvas : Third Edition" is now available in paperback.

For the ePub version for Apple's iPad and other ePub readers, click here.

For the Mobi version for Amazon's Kindle and the free Kindle reader for computers, click here.

Carpe Diem My Friends


SOURCES: Amazon, Coursera.org, Gumroad and http://opportunityanalysiscanvas.com/

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