The Business Franchise Opportunity Sales Tips 7 Part Series was an idea launched by Keith Shaffer Director of Personal at TheLocalProject.net two weeks ago after a coaching session. The credit goes to him for this multi-part series of posts to help you get more from your leads with zero added expense.
We'll cover more advanced methods to pull sales from your existing crop of leads in our next installment next week. Make sure to get our RSS Feed
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Part 1: Your Business Opportunity Back Office, Here to Serve You
Leads mean money. So it pays to find out how to get more from the leads you already have.
That’s why BusinessOpportunity.com has spent time designing a back office that serves your needs, whether you are part of a major franchise or are a mom-and-pop opportunity.
Either way, leads are at the heart of your success. That’s why you chose to advertise with us, to get more leads.
Use Your Back Office to Manage Your Leads
We want to help you make the most of every lead you get. Your back office here at BusinessOpportunity.com is where your leads are stored.
You can control which ones you see using our easy-to-set-up filters. You can export your leads to a spreadsheet to make it easy to work with the contact information.
Here is a short primer on how to get into your back office and what you will see once you get there.
Log In - Business Franchise Opportunity Sales Tips
The first step is actually quite simple. Come here to BusinessOpportunity.com, and log into your back office. You’ll need your username and password that you received via email when your listing went live.
Here’s how you do it:
Go to BusinessOpportunity.com
Click on the Advertiser Login link on the top of the page (next to the Blog tab).
Use your username and password that were emailed to you when your ad went live.
Can’t find your username or password? No problem! Email us at email@example.com. We’ll send the info you need right over to you.
Filters Are Your Friend - Business Franchise Opportunity Sales Tips
After you login, you are at the screen that shows you leads. This is where you will find all of the leads that have responded to your ad AND match your criteria.
It’s important for you to know that no leads are ever thrown away here at BusinessOpportunity.com. However, you only see the leads that match your filter preferences.
What Are filters? - Business Franchise Opportunity Sales Tips
Some of you are using our filter capability. For example, you only want to see leads from prospects in the U.S. and Canada. In that case, if a person from Europe or South America fills out the form, you won’t see it.
But it’s reassuring for you to know that those leads from outside your designated area are still on our servers. We never throw any leads out.
Why Would We Save Those Leads?- Business Franchise Opportunity Sales Tips
Lets say in the future you decide to expand the areas where you draw leads. If you go global, you still have access to the leads that have come in from areas outside your filters. After you expand, you can check out those leads that weren’t of any use to you earlier. They might be very useful to you in the future.
Why Store Leads? - Business Franchise Opportunity Sales Tips
The reason we store leads and display then on this screen is to make it easy for you to keep track of your leads. We know how helpful it can be to find everything in one place.
All your leads are safely stored in one spot. Whenever you need them, they are right here waiting. Right here in one location is your complete history of leads.
Yes, it’s true you get an email from us each time you get a lead. But they arrive one at a time, as each prospect completes a contact form. That’s helpful because you get word right away that you have someone interested in your opportunity.
But it is also necessary to keep a complete list of leads in one manageable spot. And that’s what is ready and waiting for you here in your back office at BusinessOpportunity.com.
Download Your Leads - Business Franchise Opportunity Sales Tips
You can export all those leads, or the ones you choose, to a spreadsheet, like Excel, as a .csv or .xls. This gives you easy access to contact information. Plus you can organize how you contact your prospects when you put them into a spreadsheet.
After you download the information, you can upload it into a CRM. Or simply leave them in a spreadsheet and email each lead one-on-one when you have a new promotion or sale. Either way, your full lead and contact information is available in an easy-to-control form.
This is the first a seven part series on how to make the most of your listing on BusinessOpportunity.com. We want to give you the information you need to make the most of the prospects who show an interest after reading about your opportunity on our site.
We know how important a steady stream of new prospects are. They are what keep a business growing. Our mission is to generate interest in your opportunity and to help you make the most effective use of each and every lead.