Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Sales Success Inspiration - Hello my friends and welcome to another installment of The Special Sauce Series on Sales.

Sales Success Inspiration is the name of the game today.  We left off with the last post "

No Sales! The Leads Suck! After ten years in the industry I have heard this more than once. In fact, I hear this so often that a series of educational blog posts are needed to educate sellers on how to close more deals - period.

No sales! Now, first I preface this entire post with one thought...

She Means Business: Turn Your Ideas into Reality and Become a Wildly Successful Entrepreneur Is our Book-of-the-Month.

Carrie Green began her entrepreneurial life at the tender age of 20, starting a company that would go global in just a few years. She has turned her experience...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
FundAbility
Need Funding? Need To Offer Financing To Close More Deals? We Have Access 7,000+ Credit Providers. Learn more now...
How Many Leads Does It Take To Close A Sale?
This Article is now live on our blog and I know could be very insightful for many. Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
Productivity Hacks — Our Top 50
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
How Many Leads Does It Take To Close A Sale?
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Business Franchise Opportunities Funding
The principle reason entrepreneurs put off starting their own business is lack of funding... Read On
Top 50 Home-Based Business Ideas
Home-Based Business ownership can be the most rewarding endeavor you will ever undertake. The new year... Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
Why Advertise Your Business Opportunity?
Over the years we have been fortunate enough to receive quite a few testimonials. In fact, ... read on
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
 
Resource Center > Article
Business Opportunities Are Hard To Sell?
7 Feb 15 Posted by: Kevin James Culp
in Marketing & Sales
Share this Article:

The Originators of Business Opportunities often depend on third party professionals, like BusinessOpportunity.com to generate leads.


Sometimes, when a potential business opportunity buyer signs up for some get carried away and select several, or in some cases, a dozen or more business opportunity options. We all know many of these potential buyers never had a real interest in these business opportunities - often times acting on a whim.

They, are the true 'tire kickers', as sales people label them.  Me? I call them unrefined diamonds. Think about it for a minute:  You have this person on the phone:  "Tell me about your business opportunity and give me references...", right off the bat.  The seller is thinking "Hmm, this is a tire kicker who will require a ton of work and they are not worth the effort."  This, is in my opinion, where 99.9% of all sales people go wrong. This is also the reason sales people who spend the time and effort to work EVERY lead - will sell more than you.

Business Opportunities Are NOT Hard To Sell

Moreover, if 40-80% of all leads are "bogus", that means you only have roughly 20-60% of all leads to really work with. I will talk with anyone who is clearly interested in improving their lives and is willing to focus and work hard.  They may know little about business opportunities in general, but are willing to ask intelligent questions and offer a chance to become a buyer. Too many sales people are labeling some leads and "bad" or "bogus" and deemed not worth any effort beyond their auto-responder.  News to sellers of online media:  It is hard work to close deals these days!  So, if that means giving a complete end-to-end sales pitch that lasts for over 40 minutes and the person buys nothing, at least you've honed your skill set and hopefully have become more comfortable. If you can direct the conversation, get to know what they want and need, eventually you will fill their void and close the sale. Sales, in my opinion, is a 'numbers game' and will always require skill and determination.

So, the next time you call on a lead who takes your call and asks what seems like a stupid question and you know they are uneducated about your business opportunity, patiently take the time to educate them.  This extra time and effort is what it takes to improve your sales numbers over time.  Your numbers will go up!

Recently, we've had a few reports of people hanging up when calling the very people who requested to have them call, leaving some sales people to question the quality of leads, not just on our website, but websites in general.  "Should we try print media, or maybe a Chicken Suit on the street spinning an arrow sign?"

It does seems counter productive and surprising to the seller when they dial a number and immediately get hung up on.  What the caller might not realize is that the recipient of said call might not recognize who is calling or why you are calling.  You may also be the first or tenth call that person receives in a short period of time due to filling out forms on one or multiple websites.  If the timing is not right for the person you are calling, the potential buyer may be aggravated.  As a result, the next call that comes in and even mentions anything about business opportunities, they just get fed up - and hang up immediately.

Having almost three decades of experience selling print and online media, I have gleaned a few things about potential "buyers", "lead filler-outers" and the serious buyers.  So, I have some ideas to share on why this happens, how you can combat it and to realize that you may not be the only person calling this opportunity seeker.  First step - set yourself apart from the competition. The other people calling this person are often selling unrelated business opportunities. I call these shoppers 'Green' and unseasoned. They are just getting an idea of what they could possibly see themselves doing, what they can actually afford - it is a large step for buyers.  If they hear the right things from you, a long-term client relationship may be created.

Look, we know over the years that business opportunities can often be very hard to sell and not only that they can generally looked as less reliable than buying a Franchise. I wanted to exchange some ideas with our serious readers that dig into the.

Business Opportunities Buy or SellTop 5 Reasons People Hang Up On Cold Callers When Selling Business Opportunities:


1. Sellers thinks that they are making a cold call when truthfully they requested to have you contact then. Unless they expressly described to not be contacted via telephone in the description area.

2. Start off by asking this question: "How are you today?" it is a kiss of death.

3. Think you are bothering people by calling.

4. If you ask "is this a good time?" you have blown it already.

5. Call on a potential business opportunity buyers from a Blocked Phone Number!!!!!

Related Blog Posts
26 Mar 17 Posted by: Anuj Mishra
in Marketing & Sales

6 Principal Rules of Project Management - If you are about to become a project manager and take on this responsibility for the first time, then it is perfectly understandable if you are a bit anxious.

6 Principal Rules - Even though there is a lot of pressure on you, there is still a way to...
15 Mar 17 Posted by: Kevin James Culp
in Marketing & Sales

Sales Success Inspiration - Hello my friends and welcome to another installment of The Special Sauce Series on Sales.

Sales Success Inspiration is the name of the game today.  We left off with the last post "
15 Sep 16 Posted by: Kevin James Culp
in Marketing & Sales

Expanding Opportunity Services - It has always been our mission to provide the best customer service possible and have recently added no cost training and coaching sessions for all active advertisers. Now, we are going a step further to address the one major problem faced by opportunity owners–lack...

28 Aug 16 Posted by: Kevin James Culp
in Marketing & Sales

Managing Business Sales Leads Made Easy - In our last blog post we detailed for our advertisers and anyone thinking of advertising with us how to better work with our back office.  How to better manage your leads is what we are going to focus on in this second of seven installments designed to help...

19 Aug 16 Posted by: Kevin James Culp
in Marketing & Sales

The Business Franchise Opportunity Sales Tips 7 Part Series was an idea launched by Keith Shaffer Director of Personal at TheLocalProject.net two weeks ago after a coaching session.  The credit goes to him for this...

 
   

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
Video Spotlight
You're invited to view a Bartercard Online Franchise Presentation.

Premium Sponsor