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Find Great Business Opportunities - Book-of-the-Month - Author David Alford maintains that “opportunities come everyone’s way,” but few people know what to do when they find one. And in fact, few people actually know how to find the best ones.

That’s why he wrote

Optimizing Your Business for Mobile - Not too long ago, your business would be considered tech savvy if your website was easy to read on a smartphone and employees could access their emails on the go.

But, with how quickly the digital world is moving these days, this is just the beginning...

Conversion Rate Optimization - Every business owner knows the importance of a good online presence to increase a company’s visibility in a crowded and competitive marketplace. But getting more visitors and broader publicity is only half the story.

By improving conversion rates, you can give...

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Resource Center > Article
Business Opportunity Franchise Lead Generation EcoSystem
8 Dec 15 Posted by: Kevin James Culp
in Opportunity Community
Share this Article:

There are multiple online channels you can use to generate leads, but what exactly are the avenues you can take. This info graph illustrates the varies channels you can implement to create one seamless lead generation campaign.

The top level lists all of the routes that can drive traffic to your site.

In the middle, it shows how traffic is driven to the site. Then the data is tracked and analyzed to optimize conversion of traffic into leads.

The lower level shows to processes:
1. The data evaluation (explained in the middle section)
2. The integration of converting leads into customers, which is also know as the integration of marketing to sales.

Taking these parts and piecing them together into one campaign will create a more effective process of optimizing your lead generation efforts.

 

 

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