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Conversion Rate Optimization - Every business owner knows the importance of a good online presence to increase a company’s visibility in a crowded and competitive marketplace. But getting more visitors and broader publicity is only half the story.

By improving conversion rates, you can give...

Offering Financing Boosts Bottom Line - Staying afloat takes capital. But the process of attracting financing is confusing for small business owners. That’s why a system like FundAbility is so powerful.

Offering Financing Boosts Bottom Line - Here is a look at how you can offer help with financing...

International Business Expansion - Once your business has established itself on the domestic scene, you should then think about the next steps for your company to help it develop and grow.

International Business Expansion - One option you may want to consider is to take your business overseas...

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Resource Center > Article
Business Opportunity Franchise Lead Generation EcoSystem
8 Dec 15 Posted by: Kevin James Culp
in Opportunity Community
Share this Article:

There are multiple online channels you can use to generate leads, but what exactly are the avenues you can take. This info graph illustrates the varies channels you can implement to create one seamless lead generation campaign.

The top level lists all of the routes that can drive traffic to your site.

In the middle, it shows how traffic is driven to the site. Then the data is tracked and analyzed to optimize conversion of traffic into leads.

The lower level shows to processes:
1. The data evaluation (explained in the middle section)
2. The integration of converting leads into customers, which is also know as the integration of marketing to sales.

Taking these parts and piecing them together into one campaign will create a more effective process of optimizing your lead generation efforts.

 

 

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Book Review of The Small B!G - Are you trying to change the choices people make, get them to alter their behavior in some way? And having very little luck?

Then The Small B!G: Small Changes That Spark Big Influence is the book for you. In 52 short chapters, the experts explain actionable,...
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