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Resource Center > Article
Business Opportunity Insights
26 Apr 15 Posted by: Kevin James Culp
in Marketing & Sales
Share this Article:

I find that I often buy media of various types from various media sources each month and wanted to share some insights into what I buy and why. I hope that this provides some insight into the opportunities with your own organization right now!  Let me help you identify high return-on-investment actions.

Business Opportunity Insights

A ton of what we all do boils down to simple trial and error – right?  I often ask the tough questions: like how much and for what exactly and what can I expect my ROI to be?  Many sales people don't any answers because they themselves are guessing.  Below is a host of compelling stats that should give you some great direction when you are planning your 2015 Business Opportunity Marketing Strategies:


  • 48% of marketers build a new landing page for each marketing campaign. (MarketingSherpa)

  • 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa)

  • 16% of landing pages are free of navigation bars. (MarketingSherpa)

  • 48% of offers have multiple offers built in. (MarketingSherpa)

  • 42% of offer-related graphics on landing pages are not clickable. (MarketingSherpa)

  • 84% of companies that have a CRM have a lead scoring process in place to determine the quality of leads. (Direct Marketing News)

  • Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (Demand Metric)

  • 37% of B2B marketers are using marketing automation to generate leads. (Marketing Profs)

  • 71% of B2B marketers use content marketing to generate leads. (Marketing Profs)


 

Carpe Diem My Friend


 

SOURCES: MarketingSherpa and Martketing Professionals

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