At almost some point in your interpided enterpreniual career you will find yourself in the needs of the fincial wherewithall to fund a project you desire to get off the ground. Maybe it is "off the ground" presay, but needs an infusion of cash to really start producing. So, how do you find this seed...
Most American households have at least one pet. Pet ownership in the U.S. has more than tripled from the 1970s, when approximately 67 million households had pets, to 2012, when there were 164 million owning pets. In other words, in 2012, 62 percent of American households included at least one pet.
This was my runner-up to the Book-of-the-Month and is our in paperback by Dr Jerry LeMieux (Author), MGen James O Poss (Introduction). If you want to start a drone business, this is the book for you. From horse carriage to car, from standalone PC to internet, drones will revolutionize the aviation industry....
The verdict is in: Twitter use among small- and medium-sized business owners is on the rise, especially younger ones. In fact, more than two times as many businesses of this kind are using Twitter for marketing and branding purposes than were in 2009 according to a recent study. Kept in context, total users still represent a mere fraction of small- and medium-sized businesses overall, and Twitter use continues to lag behind other social media such as Facebook.
So what’s a business opportunity or other small franchise owner to do? Is Twitter worth your time?
The truth is that whether or not to use Twitter is a decision that is unique to your business―one that must be grounded in its individual priorities, needs, goals and available resources. Additionally, it’s important to realize that not everything about social media marketing is positive. There are downsides.
Herewith a brief overview of what you may want to consider when asking yourself the ultimate question: To Twitter or Not to Twitter?
How Twitter Can Help You
Promos, special deals, coupons and other timely offers zip right to your customer’s cell phone at a moment’s notice. A number of applications are available to help you accomplish this task quickly and easily on a routine basis. Because Twitter allows you to communicate in real time, business owners are using it to drive same-day traffic in ways they would have never thought possible.
Your customers can opt-in on Twitter, which means you're able to focus on people who want to hear from you.
If your business is mobile―a food cart of some sort perhaps―you can easily alert your customers as to where they can find you at any given time.
Twitter is a great way to guide potential customers to your or another website for information and special promotional offers.
You can become a recognized expert in your field via Twitter―offering free, quick tips and other helpful hints that will whet your prospects’ appetites for more, which they can then access by referencing your website.
Twitter allows you to create a great visual through the use of an eye-catching background and avatar―a good way for small businesses to make an impact and establish their brand.
Small businesses with little to no ad budget may find it’s easier to set up and closely manage a Twitter account than it is to create and maintain a web page.
Twitter is the ultimate digital word-of-mouth advertising vehicle and small business owners typically get more than half of their customers this way.
Small businesses are no longer relegated to creating their most coveted, colloquial relationships solely with customers who live nearby. Many are finding they’re able to close not only the geographic but the emotional distance between them and their customers as never before thanks to Twitter.
Twitter’s a great tool for networking to find out which suppliers, consultants and contractors offer the best products, services and prices.
Twitter enables you to keep track of your most important customers and then manage those relationships in new and innovative ways.
You can easily monitor keywords and phrases that your potential customers are mentioning on Twitter and respond or target them with appropriate information and promotional campaigns.
Twitter is still only being used by a comparatively small number of people on a routine basis. Check out the latest Pew Research Center report on the subject. Those that are onboard tend to be younger, so you need to know your target audience really well to know if it's worth your time and energy.
Negative word-of-mouth travels just as fast as the good stuff. Twitter is being used by a growing number of unhappy customers as somewhat of a “reverse public relations” tool.
Keeping your Twitter account current and having something valuable to say every day is the only way to gain credibility. This can take up a lot of time and energy, which means you’re more than likely neglecting other things you shouldn’t be.
The number of characters per Tweet at 140 can be limiting, so you better make it good—short and effective takes time and some degree of expertise.
Although they can make your life easier, the apps and shortcuts available to help you manage your Tweets can work against you if things start to look too manufactured and your customers lose interest.
Customers are increasingly using Twitter as a tool to issue very public complaints and demand concrete retribution, so you need to be ready.
Managing your own lists of people to contact via Twitter can be cumbersome; spammers abound.
And because spammers abound and the time between Tweets can be almost infinitesimal, it’s all too easy for you and your company to get lost in the shuffle.
Aside from the obvious eye-popping high-quality photos, how do you make your content stand out without paying a pretty penny for it? I can tell you that ill worded, confusing copy, missing HTags and more will have potential guests bouncing from your website like a giant red rubber ball. When it comes...
To break through what often seems like a whirlpool of worthless leads only to get to one or two serious buyers, I suggest cutting to the quick by asking direct and pointed Qualifying Questions. This is an art but, not an exact science of what to ask when. Usually that comes naturally to the sales person....
I find that I often buy media of various types from various media sources each month and wanted to share some insights into what I buy and why. I hope that this provides some insight into the opportunities with your own organization right now! Let me help you identify high return-on-investment actions.
Let's face it, these days post fun Google animal names for updates to their algorithm that shook up most organic SEO/SEM strategies that most had in place, if you want to market & advertise your business opportunity, you need to invest some serious effort to accomplish your goals successfully. Also,...
"SME’s Tech Tool Kit: 5 Ways to Kickstart Your Technology Plans - A technology blueprint is a non-negotiable component of a business start-up plan. But as technology evolves at breakneck speed, you don’t want to spend time and money reinventing the wheel to respond to changes. For growing businesses,...
by Steven A. Bailey Founder/CEO ElderCare Resources® USA and Serving Seniors™
Last week I found myself in a discussion with a group of entrepreneurs whom were all between the ages of 55 and 67. Other than the fact that we were all able to get a nice discount at the movie theater, we were...
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Starting – or expanding – a Business? Then you’ll need to pay close attention to your most valuable asset – YOUR EXISTING CUSTOMERS. Loyal, happy customers will bring in over 80% of your future sales. They are a goldmine of potential profits.
The problem is many businesses spend all of their marketing dollars chasing new customers. And foolishly, they spend nothing to keep these newly-acquired customers happy.
To make matters even worse, the expense of finding new customers and the high cost of advertising keeps most small businesses teetering on failure.
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But there is a simple, affordable solution to this problem. And it’s why you need: