Home Advertise Contact Blog Advertiser Login High-Yield Investments
Newsletter Signup

Business Opportunities
Change Your Life
Get Into Business For Yourself
Business Opportunities
Home-Based Business Opportunities
Licensee Opportunities
Low Cost Opportunities
Distributorship Opportunities
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Did you know that BusinessOpportunity.com was registered all the way back in 1999?!  When the summer of 2007 rolled around they were ready to build the country's most respected Free Business Opportunity and Franchise Site on the web....
How about huge Franchise portals and a bunch of smaller companies in the sector – how safe are they? The Special Sauce for today and how to start to protect yourself, your files, your belongings, your customers credit card information, social security numbers, drivers license numbers, bank numbers, investment...
How often have you received files with strange extension and like .RAR that was discussed in a previous blog post, it is tough to know what to buy.  Well, why not go with Free?  I like free?  I'm sure you like free too? Very often we get into Compress and Decompress multiple file types easily and...
Business Opportunity for Sale

Sponsors

Be A Distributor
Work-at-Home
Small Business
Resource Center > Article
Business Owner Dilemma: To Twitter or Not to Twitter?
7 Jul 11 Posted by: Kathleen C Lanza
in Marketing & Sales

The verdict is in: Twitter use among small- and medium-sized business owners is on the rise, especially younger ones.  In fact, more than two times as many businesses of this kind are using Twitter for marketing and branding purposes than were in 2009 according to a recent study.  Kept in context, total users still represent a mere fraction of small- and medium-sized businesses overall, and Twitter use continues to lag behind other social media such as Facebook.

So what’s a business opportunity or other small franchise owner to do?  Is Twitter worth your time?

The truth is that whether or not to use Twitter is a decision that is unique to your business―one that must be grounded in its individual priorities, needs, goals and available resources.  Additionally, it’s important to realize that not everything about social media marketing is positive.  There are downsides.

Herewith a brief overview of what you may want to consider when asking yourself the ultimate question:  To Twitter or Not to Twitter?

How Twitter Can Help You


  • Promos, special deals, coupons and other timely offers zip right to your customer’s cell phone at a moment’s notice.  A number of applications are available to help you accomplish this task quickly and easily on a routine basis.  Because Twitter allows you to communicate in real time, business owners are using it to drive same-day traffic in ways they would have never thought possible.

  • Your customers can opt-in on Twitter, which means you're able to focus on people who want to hear from you.

  • If your business is mobile―a food cart of some sort perhaps―you can easily alert your customers as to where they can find you at any given time.

  • Twitter is a great way to guide potential customers to your or another website for information and special promotional offers.

  • You can become a recognized expert in your field via Twitter―offering free, quick tips and other helpful hints that will whet your prospects’ appetites for more, which they can then access by referencing your website.

  • Twitter allows you to create a great visual through the use of an eye-catching background and avatar―a good way for small businesses to make an impact and establish their brand.

  • Small businesses with little to no ad budget may find it’s easier to set up and closely manage a Twitter account than it is to create and maintain a web page.

  • Twitter is the ultimate digital word-of-mouth advertising vehicle and small business owners typically get more than half of their customers this way.

  • Small businesses are no longer relegated to creating their most coveted, colloquial relationships solely with customers who live nearby.  Many are finding they’re able to close not only the geographic but the emotional distance between them and their customers as never before thanks to Twitter.

  • Twitter’s a great tool for networking to find out which suppliers, consultants and contractors offer the best products, services and prices.

  • Twitter enables you to keep track of your most important customers and then manage those relationships in new and innovative ways.

  • You can easily monitor keywords and phrases that your potential customers are mentioning on Twitter and respond or target them with appropriate information and promotional campaigns.


Twitter’s Drawbacks

  • Twitter is still only being used by a comparatively small number of people on a routine basis.  Check out the latest Pew Research Center report on the subject.  Those that are onboard tend to be younger, so you need to know your target audience really well to know if it's worth your time and energy.

  • Negative word-of-mouth travels just as fast as the good stuff.  Twitter is being used by a growing number of unhappy customers as somewhat of a “reverse public relations” tool.

  • Keeping your Twitter account current and having something valuable to say every day is the only way to gain credibility.  This can take up a lot of time and energy, which means you’re more than likely neglecting other things you shouldn’t be.

  • The number of characters per Tweet at 140 can be limiting, so you better make it good—short and effective takes time and some degree of expertise.

  • Although they can make your life easier, the apps and shortcuts available to help you manage your Tweets can work against you if things start to look too manufactured and your customers lose interest.

  • Customers are increasingly using Twitter as a tool to issue very public complaints and demand concrete retribution, so you need to be ready.

  • Managing your own lists of people to contact via Twitter can be cumbersome; spammers abound.

  • And because spammers abound and the time between Tweets can be almost infinitesimal, it’s all too easy for you and your company to get lost in the shuffle.

Live On Your Own Terms
Related Blog Posts
19 Jan 15 Posted by: Kevin James Culp
in Marketing & Sales
Truth is that I hate making videos, and it looks like I am not alone.  EasyVSL make it easy to create massively successful videos that do not cost thousands to make or take up a lot of  your time.
Live On Your Own Terms
14 Jan 15 Posted by: Kevin James Culp
in Marketing & Sales
Over the weekend, one of the principles at Driver Please Systems, Mike Dumke asked me what Business Opportunities or sectors...
Live On Your Own Terms
11 Jan 15 Posted by: Kevin James Culp
in Marketing & Sales
I love a good free download and /or free tools to help with marketing and sales. These days it’s all about the leads. Leads, leads, leads and then if the funnel starts to fill it is the quality of said leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their...
Live On Your Own Terms
2 Jan 15 Posted by: Kevin James Culp
in Marketing & Sales
Business Opportunity and Franchise Opportunity clients, do you need to create a way to break the ice with your clients?  Do you need to create some chatter for your business opportunities in a big way?  My friends, we use PRWeb, the world's #1 news release service, and have been happy with their service!...
Live On Your Own Terms
29 Dec 14 Posted by: Kevin James Culp
in Marketing & Sales
As many readers of this Business Opportunity Blog know, I also work as a consultant and a media sales person for print, digital and electronic media.  This includes having BusinessOpportunity.com as a client. That means I sell on both sides of the aisle daily.  This gives me a unique insight into buying...
Live On Your Own Terms
Featured Listings
Entrepreneur
Be Your Own Boss

BusinessOpportunity.com interviewed the VP of GeoSearch SEO to find out what makes such a successful entrepreneur tick. Right away Jesse shared with us that he's been involved with GeoSearch...
Opportunity Video Spotlight


GeoSearch SEO empowers you with a product that every business needs, page one exposure on Google, Yahoo and Bing! It’s the life blood of any business with a website. From our Responsive websites to our online page one domination, GeoSearch SEO makes that dream a residual reality!

Click the Learn More button below to see the webinar right now!

Premium Sponsor


ACFN is North America's only ATM franchise focused on servicing mainly hotels and other travel and entertainment based businesses. It is the right investment opportunity for individuals interested in developing a business with a significant long term residual income. Come along, we'll hold you by the hand and show you how to build your own successful franchise.
ACFN is your part time Franchise for a full Time Retirement
  • Significant long term residual income
  • Prior experience not necessary - We train you
  • Develop and operate your own private network of ATM machines
  • Complete support in all aspects of operating your ATM network
  • We locate and contract qualified host locations for you
  • Over 1300 ATMs in operation in Northern America