Home Advertise Contact Blog Advertiser Login
Newsletter Signup



Business Opportunities for Sale
Home Based
Internet
Low Cost
NEW LISTINGS

Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

BusinessOpportunity.com interviewed the VP of GeoSearch SEO to find out what makes such a successful entrepreneur tick. Right away Jesse shared with us that he's been involved with GeoSearch...
I read this book a few months back. Truth is, I skimmed it and then went back and read it cover to cover more deeply two weeks ago. Content Marketing is on the rise and our readers and I want to know everything about what it can do for our website's, business opportunity promotion and to share that information...
This white paper is a must-read for inside sales professionals who want to improve performance and sell more. Download your copy today! You will get a ton of information from this free white paper 'Optimize Sales Performance & More Leads download from Insidesales.com.


Sponsors




Resource Center > Article
Business Owner Dilemma: To Twitter or Not to Twitter?
7 Jul 11 Posted by: Kathleen C Lanza
in Marketing and Sales

The verdict is in: Twitter use among small- and medium-sized business owners is on the rise, especially younger ones.  In fact, more than two times as many businesses of this kind are using Twitter for marketing and branding purposes than were in 2009 according to a recent study.  Kept in context, total users still represent a mere fraction of small- and medium-sized businesses overall, and Twitter use continues to lag behind other social media such as Facebook. 

So what’s a business opportunity or other small franchise owner to do?  Is Twitter worth your time?

The truth is that whether or not to use Twitter is a decision that is unique to your business―one that must be grounded in its individual priorities, needs, goals and available resources.  Additionally, it’s important to realize that not everything about social media marketing is positive.  There are downsides.

Herewith a brief overview of what you may want to consider when asking yourself the ultimate question:  To Twitter or Not to Twitter?

How Twitter Can Help You


  • Promos, special deals, coupons and other timely offers zip right to your customer’s cell phone at a moment’s notice.  A number of applications are available to help you accomplish this task quickly and easily on a routine basis.  Because Twitter allows you to communicate in real time, business owners are using it to drive same-day traffic in ways they would have never thought possible.

  • Your customers can opt-in on Twitter, which means you're able to focus on people who want to hear from you.

  • If your business is mobile―a food cart of some sort perhaps―you can easily alert your customers as to where they can find you at any given time.

  • Twitter is a great way to guide potential customers to your or another website for information and special promotional offers.

  • You can become a recognized expert in your field via Twitter―offering free, quick tips and other helpful hints that will whet your prospects’ appetites for more, which they can then access by referencing your website.

  • Twitter allows you to create a great visual through the use of an eye-catching background and avatar―a good way for small businesses to make an impact and establish their brand.

  • Small businesses with little to no ad budget may find it’s easier to set up and closely manage a Twitter account than it is to create and maintain a web page.

  • Twitter is the ultimate digital word-of-mouth advertising vehicle and small business owners typically get more than half of their customers this way.

  • Small businesses are no longer relegated to creating their most coveted, colloquial relationships solely with customers who live nearby.  Many are finding they’re able to close not only the geographic but the emotional distance between them and their customers as never before thanks to Twitter.

  • Twitter’s a great tool for networking to find out which suppliers, consultants and contractors offer the best products, services and prices.

  • Twitter enables you to keep track of your most important customers and then manage those relationships in new and innovative ways.

  • You can easily monitor keywords and phrases that your potential customers are mentioning on Twitter and respond or target them with appropriate information and promotional campaigns.


Twitter’s Drawbacks

  • Twitter is still only being used by a comparatively small number of people on a routine basis.  Check out the latest Pew Research Center report on the subject.  Those that are onboard tend to be younger, so you need to know your target audience really well to know if it's worth your time and energy.

  • Negative word-of-mouth travels just as fast as the good stuff.  Twitter is being used by a growing number of unhappy customers as somewhat of a “reverse public relations” tool.

  • Keeping your Twitter account current and having something valuable to say every day is the only way to gain credibility.  This can take up a lot of time and energy, which means you’re more than likely neglecting other things you shouldn’t be.

  • The number of characters per Tweet at 140 can be limiting, so you better make it good—short and effective takes time and some degree of expertise.

  • Although they can make your life easier, the apps and shortcuts available to help you manage your Tweets can work against you if things start to look too manufactured and your customers lose interest.

  • Customers are increasingly using Twitter as a tool to issue very public complaints and demand concrete retribution, so you need to be ready.

  • Managing your own lists of people to contact via Twitter can be cumbersome; spammers abound.

  • And because spammers abound and the time between Tweets can be almost infinitesimal, it’s all too easy for you and your company to get lost in the shuffle.


Related Blog Posts
22 Dec 14 Posted by: Kevin James Culp
in Marketing and Sales
Business Opportunity Traffic stats are some of the hardest to compete for with so many vying for the same position–#1 - the top spot.  But, did you know that even if you get to the first page you have made a major achievement?  So, maybe lower your goal of reaching #1 and shoot for the first page...

9 Dec 14 Posted by: Kevin James Culp
in Marketing and Sales
Do you want to own a successful business, but don't want to pay high start-up costs? Low cost business opportunities and franchises are great for budding businesspeople or savvy entrepreneurs who want to start a business without having to make a sizable investment. BusinessOpportunity.com features ideal,...

9 Dec 14 Posted by: Kevin James Culp
in Marketing and Sales
I can hear our readers now with a ‘heavy sigh’ because you say that you heard all the tip & tricks, heard about number of subject line character limits, content that is engaging and converts to action and all that jazz –am I right?  If so, keep reading because we need to peel back all the layers...

30 Nov 14 Posted by: Kevin James Culp
in Marketing and Sales
This white paper is a must-read for inside sales professionals who want to improve performance and sell more. Download your copy today! You will get a ton of information from this free white paper 'Optimize Sales Performance & More Leads download from Insidesales.com.

19 Nov 14 Posted by: Kevin James Culp
in Marketing and Sales
We at TEAMOpportunity love almost anything free, but for my iPhone 6 I'm very thankful indeed.  "The millions of new phones and tablets given as gifts each holiday season create a massive opportunity for app publishers to capture lots of new loyal users. With the recent launch of new products like...





BusinessOpportunity.com interviewed the VP of GeoSearch SEO to find out what makes such a successful entrepreneur tick. Right away Jesse shared with us that he's been involved with GeoSearch...



GeoSearch SEO empowers you with a product that every business needs, page one exposure on Google, Yahoo and Bing! It’s the life blood of any business with a website. From our Responsive websites to our online page one domination, GeoSearch SEO makes that dream a residual reality!

Click the Learn More button below to see the webinar right now!

Premium Sponsor


Earn up to $7,000 or more per month with this incredible Home-Based Business. Your low one-time investment includes Ten LCD TVs and all the training and materials you need to start your own ToMM TV Digital Signage Advertising Business. Your distributorship comes with a protected territory with room for up to 10 networks – so do the math… With ToMM TV you can earn live changing income doing something that you love!

Place your ToMM TVs in local hotspots like restaurants and health clubs, then start talking to local business owners to sell them ads on your ToMM TVs. If you are a hard-worker and are not afraid to talk to people then ToMM TV is an excellent way for you to earn a great living doing something you love to do. You could quickly be earning up to $7,000 or more per month with your initial investment with growth potential to earn up to $70,000 PER MONTH!

Request more info to find out if ToMM TV is a good fit for you and your area today!