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Resource Center > Article
BusinessOpportunity.com Implements Aggressive New Social Marketing Strategy for 2013
6 Dec 12 Posted by: Kathleen C Lanza
in In The News
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NEWS RELEASE...Initial Efforts Already Show Promising Results! Heading into 2013, BusinessOpportunity.com will be leveraging the ever-increasing capability of social media to engage and interact with prospective and existing entrepreneurs at a level as yet unseen by any other site in the industry. This new more aggressive approach is already paying off with a 37 percent increase in the amount of visits to the site via social referral between the months of October and November of this year alone.

According to research from CrowdSPRING.com, more than half of Facebook users and 64 percent of Twitter users are more likely to buy from the brands and websites they are a fan of on these sites. Furthermore, 91 percent of experienced social marketers see improved website traffic due to social media campaigns, and 79 percent are generating more quality leads as a result.*

“Our presence on Facebook currently tops that of any other fully interactive portal for business opportunities and small franchises in our industry,” said Stephanie Nissen, BusinessOpportunity.com’s Director of Marketing. “We plan to continue this upward trend in the New Year and beyond while also harnessing the limitless possibilities for lead generation and overall growth presented by other social media platforms such as Twitter, LinkedIn, Pinterest and Google+.”

BusinessOpportunity.com’s overall vision for 2013 is one driven by a renewed level of proactive engagement with both its customers and advertisers and is aimed at increasing traffic, enhancing brand recognition and fostering two-way communication and interaction. “While we want to see big numbers for ‘likes’ and ‘followers,’ we’re more focused than ever on how we can provide the best content and value to our social media community,” Nissen said. “Unlike so many of our competitors, we’re not going to wait for them to come to us. It’s a full-court press. We’re coming to them.”

Since its start in 2003, BusinessOpportunity.com has remained a leader in the business and franchise opportunities industry. It consistently ranks on page one, if not first, for a number of the most industry-relevant keywords and keyword combinations on the world’s primary search engines, including Google.

*Source: http://www.mediabistro.com/

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I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

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