Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Free Lead Generation is a hot topic these days since many pay a pretty penny per portal to generate leads to increase ROI.

Free Lead Generation is part of any markets platform.  It is important to note that this November was 'nutty' for lack of a better word.  The purpose of this blog post...

Small Business Media and tapping into that vein can be a tricky and somewhat slippery slope unless you know some tricks of the trade.  Getting your message in front of the right audience is often the key to success.  So, where are the keys to the kingdom you ask and how can you get your hands on...

Entrepreneurs' Day 2016 on the 15th was outshined by politics, climate change discussions and so much more.  That is a real shame since small business is the backbone of this Country.

Entrepreneurs' Day - In my world it is Entrepreneurs' Day every day! I think, sleep and breath Entreprenuership...

Sponsors

Paid2Save Click or Call Bill Toth (716) 345-1888
If you could Travel more, Have Fun, and get Paid doing it, would you want to know more about it?
How Many Leads Does It Take To Close A Sale?
This Article is now live on our blog and I know could be very insightful for many. Read On
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
 
Resource Center > Article
The Cupcake Trend: 5 Tips To Launching A Successful Specialized Business
3 Aug 10 Posted by: Zipporah Porton
in Start-Up
Share this Article:

Everywhere you turn, people are snacking on cupcakes. What began as a cute novelty is now a bona fide trend that is popping up everywhere. Instead of going out for coffee or a drink, people head to their local cupcake shop to socialize with friends.

Sometimes the next best thing can over saturate the market, but if you’ve dreamed of owning your own cupcake shop for years and years and finally are ready to get moving, the overwhelming popularity of this novelty – or any other product or service that is extremely popular at one point in time – doesn’t mean you have to throw in the towel.

If you’re heading into a business that already exists in a number of places, below are a few tips and advice that you should follow before dipping your toes into the heavily populated water. While cupcakes are the focus, all of these tips can apply to any business.

1. Know your product. If you’ve got a killer secret cupcake recipe that was passed down from your great grandmother and you’re often complimented on your skills, then you’ve got a leg up on the competition. There are many that will try to get on board with new trends just because they are a trend, not because they have experience or are experts. But if there are six cupcake shops in a small town, customers are going to flock to the one that has the best product, or the best prices, which brings us to number two.

2. Price your product/services accordingly. You might have your hands on a secret recipe for cupcakes that is to die for, but that doesn’t mean you can charge three times more than the shop down the street is charging for the same product. Sure, you can up the prices a tad to demonstrate you’re confident in your abilities, but you can’t rob your customers blind. Do your research and find out what others are charging, and also figure out how to make the price cost-effective for your business so that you can turn the profit you desire.

3. Offer something new. Do the other stores just offer one product, or do they have cakes and cookies on the menu? What about ice cream or fresh roasted coffee? Maybe there is something else you can offer your customers to keep them coming back for more of your sweet treats.

3. Location, location, location. Opening a cupcake shop in a dark alley surrounded by industrial factories makes no sense, and neither does opening one next door to a store selling the exact same product. Be mindful of your neighborhoods and surroundings. Use a strategy to provide your shop with ample foot traffic, if that is what works for your specialty shop. If you’re opening a small diner with low prices and comfortable seats, perhaps that’s more appropriate for the factory workers to frequent while on breaks.

4. Free promotions get people in the door. In order for people to realize the quality of what you offer, you have to get them in the door. Offer free promotions such as “buy one, get one free” or a free ice cream scoop with a cupcake to get customers interested. If you’re as good as you think, then they should keep coming back for more. You can mail out coupons so that everyone in the neighborhood knows that you exist or advertise a free scoop every Tuesday if you’d prefer.  People may be aware that your shop is opening, but a free offering will prompt them to get up off the couch and head out and give you a try.

5. Be visible. Not all marketing requires a large cash flow. Take your cupcakes to your buyers, and next time your buyers just might come to you. Utilize events such as county fairs, farmers markets and other public forums to show your wares. As customers sample your goodies, remind them of the location of your store, then hand them a coupon for a free cupcake. Donate a box of cupcakes to a silent auction at a fundraiser, and you could end up with a whole new set of clientele.

In this day and age, it’s rare to create a business that hasn’t been done before. However, that doesn’t mean your business can’t be a success. Make sure you’re creating a better product or offering a better service than the other guy, and follow the tips above to make sure you’re standing out among the crowd.

Related Blog Posts
8 Jun 16 Posted by: Kevin James Culp
in Start-Up

Commercial Property 101: Leasing commercial space can be hugely beneficial for your business and a great way to cut down your overheads.

However, there are lots of things you need to consider before leasing a commercial property to ensure that you’re making the right decision for your business....
19 Apr 16 Posted by: Todd Hatch
in Start-Up

StartUp Marketing - There is a wave of sheer exhilaration that comes with finishing your product or getting your startup to the starting line. But according to many entrepreneurs, that’s when the real work begins. People need to know what you have to offer before you can make money.

StartUp Marketing...
28 Mar 16 Posted by: Kevin James Culp
in Start-Up

StartUp Financing: Are you having trouble getting people to buy your expensive products or services? Whether you are offering a business opportunity or a franchise, you are not alone.

StartUp Financing: Even after your target audience is sold on the worth...
29 Dec 15 Posted by: Kevin James Culp
in Start-Up
Funding is the lifeblood of any business. The principle reason entrepreneurs put off starting their own business is lack of it. Raising funds from venture capitalists, friends and family is fraught with danger and is often very time consuming. Funding your business by mortgaging your home is risky too....
14 Dec 15 Posted by: Kevin James Culp
in Start-Up
Who are the types of people who buy a business opportunity or small franchise According to people in the field, this type of career move appeals to a wide range of personalities. If you’re worried that you don’t have what it takes, relax....
 
   

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
Video Spotlight

If you could Travel more, Have Fun, and get Paid doing it, would you want to know more about it?

Premium Sponsor