Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Optimizing Your Business for Mobile - Not too long ago, your business would be considered tech savvy if your website was easy to read on a smartphone and employees could access their emails on the go.

But, with how quickly the digital world is moving these days, this is just the beginning...

Getting Started CRM - Customer Relationship Management software, usually called CRM, can keep your customers happy and boost your sales. The right one makes it easy to track who is buying from you and where they are in the sales cycle.

Getting Started

Common Succession Planning - Legacy planning, as owners of family businesses know, is essential for the continued success of the business.

However, that doesn’t always mean that owners take the right steps to ensure a seamless

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Kaeser & Blair Promotional Products
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
 
Resource Center > Article
Cyber Monday Looks Promising for Online Retailers
23 Nov 11 Posted by: Kathleen C Lanza
in Featured Articles
Share this Article:

Business opportunity and franchise owners who conduct much of their business online have good reason to believe that Cyber Monday 2011 will be a good and profitable day. According to a recent analysis by Forrester Research, Inc., online retail sales in the U.S. this holiday season are expected to increase as much as 15% year over year as today’s especially cost-conscious consumers seek out deals they would otherwise not find in stores. In addition, the so-called buzz about Cyber Monday is growing exponentially with each passing year, giving online retailers even further reason to be optimistic that 2011’s profits will be substantial.

According to Forrester’s findings, 58% of adults who shop online said they are more price-conscious today than they were last year, while 48% of them said they find better deals online than they do when they are relegated to storefront shopping only. This is especially true when shipping charges are waived, which, in many instances, is expected to be the case this year. In fact, 90% or more of retailers anticipate that they will be offering free shipping at some point during this holiday season, according to the National Retail Federation’s Shop.org.

Furthermore, a recent study by Nielsen/McKinsey’s NM Incite examined the growth in online buzz about both Black Friday and Cyber Monday since 2009, providing a good overall indication of how firmly entrenched the phenomenon has become. “Buzz” refers to everything from blog posts and message boards/groups to news sites and Twitter/Facebook. When compared to Black Friday, Cyber Monday 2010’s buzz grew the most, increasing its relative share of activity by a full 75 percent from the year before.

Add to all of this the fact that mobile devices like smartphones and tablets have enhanced consumer access to online buying options like never before in history, and Cyber Monday 2011 looks nothing but promising.

Coined in 2005 by Shop.org, the term Cyber Monday was first used to describe what was already becoming a burgeoning phenomenon. Research at the time showed that almost 80% of online retailers experienced a marked increase in sales on the Monday after Thanksgiving in 2004. Experts surmised that the bump in online sales could be attributed to two key things: 1) Americans returning to work on Monday after a busy weekend of Black Friday and weekend window shopping were back at their desks with high-speed Internet access and the opportunity to buy what they liked for less online, and 2) They could get the job done away from the prying eyes of family members and their other intended gift recipients.

Since that time, Cyber Monday has become an annual ritual for not only consumers, but retailers as well, many of whom have used it to their great advantage by creating one-day-only deals of unprecedented value that generate tremendous profits. In fact, Cyber Monday sales in 2010 were up a full 16 percent from the year before, making it the heaviest day of online spending in history. Sales on that one day alone last year generated $1,028 billion, according to comScore, which is a global leader in measuring the digital world and a preferred source of digital marketing intelligence.

Related Blog Posts
7 May 17 Posted by: Sally Keys
in Featured Articles

Optimizing Your Business for Mobile - Not too long ago, your business would be considered tech savvy if your website was easy to read on a smartphone and employees could access their emails on the go.

But, with how quickly the digital world is moving these days, this is just the beginning...
6 May 17 Posted by: Kevin James Culp
in Featured Articles

Getting Started CRM - Customer Relationship Management software, usually called CRM, can keep your customers happy and boost your sales. The right one makes it easy to track who is buying from you and where they are in the sales cycle.

Getting Started
25 Apr 17 Posted by: Dr. Federer
in Featured Articles

Common Succession Planning - Legacy planning, as owners of family businesses know, is essential for the continued success of the business.

However, that doesn’t always mean that owners take the right steps to ensure a seamless
23 Apr 17 Posted by: Sally Keys
in Featured Articles

Conversion Rate Optimization - Every business owner knows the importance of a good online presence to increase a company’s visibility in a crowded and competitive marketplace. But getting more visitors and broader publicity is only half the story.

By improving conversion rates, you can give...
21 Apr 17 Posted by: Kevin James Culp
in Featured Articles

Offering Financing Boosts Bottom Line - Staying afloat takes capital. But the process of attracting financing is confusing for small business owners. That’s why a system like FundAbility is so powerful.

Offering Financing Boosts Bottom Line - Here is a look at how you can offer help with financing...
 
   

Entrepreneur Exchange is our forum where we interview the Influencers, CEO's, Author's, Business Owners Of All Types, Shapes and Sizes.

Entrepreneur Exchange: Today, we sat down with Marc Winkelman, CEO of
Video Spotlight

Become a Dealer For Our Portable Self Loading Forklift! We Want To Talk With You. Call Us Toll-Free for Additional Information at 1-866-924-LIFT (5438) Today!


Premium Sponsor