Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Sales Success Inspiration - Hello my friends and welcome to another installment of The Special Sauce Series on Sales.

Sales Success Inspiration is the name of the game today.  We left off with the last post "

No Sales! The Leads Suck! After ten years in the industry I have heard this more than once. In fact, I hear this so often that a series of educational blog posts are needed to educate sellers on how to close more deals - period.

No sales! Now, first I preface this entire post with one thought...

She Means Business: Turn Your Ideas into Reality and Become a Wildly Successful Entrepreneur Is our Book-of-the-Month.

Carrie Green began her entrepreneurial life at the tender age of 20, starting a company that would go global in just a few years. She has turned her experience...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
FundAbility
Need Funding? Need To Offer Financing To Close More Deals? We Have Access 7,000+ Credit Providers. Learn more now...
 
Resource Center > Article
Digital Communication: Business Owners Have Three Choices
23 May 12 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
Share this Article:

With more than three decades of industrial and consumer products marketing experience under his belt, as well as an impressive educational background that includes graduate studies at both Boston University and Fairleigh Dickinson, David Stevens is a successful entrepreneur with much to offer in the way of expertise. He has run companies that range from $1 million to as much as $25 million in revenues, making him a good sounding board when it comes to what it takes to make it in business today.

David recently took some time to write about what he believes is one of the greatest challenges facing business owners today…how they communicate with their existing as well as their potential customers most effectively:

“Today, most small business owners’ idea of branding dates back to the Yellow Pages. And as most of know by now, that’s history. They are simply unprepared to deal with the new world of digital communication. Simply put, they are lost.

“The way I see it, businesses have three choices when it comes to how they get the job done in communicating with their customers in the digital age: outsource, hire someone or learn how to do it themselves. Choosing not to do any one of those three things is ultimately going to doom your business.

“I am first and foremost a proponent of learning how to do it yourself, as marketing and communication is paramount to running a successful company on every level. Given that learning all that there is to know in the digital world does take time, outsourcing may be your only viable solution in the short run. Keep a minimum budget of $1,000 a month in mind, and come up with a plan of attack.

“The old saying that it’s easier to grow your customer base from the list of those that already exist than it is to find new ones is absolutely true to an extent. Any successful business owner will work on both fronts. But first, you have to know who your existing customers are. Do you? If you don’t, a good place to start is by using a cloud-based software company, such as IMS360, to help you. They offer a low-cost software solution for both acquiring that kind of data and talking with your customers instantaneously. Whether it’s this company or any other, the point is that finding a workable solution is paramount.

“Working from an existing customer base is one thing. The more difficult challenge is in finding new customers. To do so, I recommend the following:

1. Create a dynamic website that utilizes social media, blogs, video and, now…the new product, video blogs. SEO (search engine optimization) rewards fresh, new, relevant information, which is why you always need to be adding it.

2. Sites like Boost Local Biz are an ideal way to introduce your company to and communicate with potential customers through special offers, deals and so much more…and all at a very affordable price!

3. Reward your existing customers for referring new business to you. Although this might seem like a simple strategy, it needs to be done effectively…and that doesn’t just happen. You need to take it slow at first with some measured testing before you jump in full force. Again, companies like IMS360 can be helpful in this regard.

“Remember: Whether you’re just starting out or even if you’ve been in business for many years, knowing how to communicate in this new digital environment will ultimately be the key to your success in the future, so you need to take steps to make it happen.”

More about Boost Local Biz:

Boost Local Biz offers a business opportunity that allows you to run your own consumer-savings website in a protected territory. This is your chance to interact with business owners, non-profit organizations and consumers in your community, providing them with a platform to engage their customers in advanced and interactive ways that are unrivaled by any other company in today’s marketplace, including ValPak, Groupon and Living Social

 

Related Blog Posts
15 Nov 16 Posted by: Kevin James Culp
in Entrepreneur Exchange

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
9 May 16 Posted by: Kevin James Culp
in Entrepreneur Exchange

The Billion Dollar Salesman -Serving the World for 28 Years! I’ve truly lived a blessed life and I have also been fortunate to have many mentors that provided me with guidance and motivation. As a result of learning how to do things the right way the companies that I’ve owned have generated just...

31 Mar 16 Posted by: Todd Hatch
in Entrepreneur Exchange

Todd Hatch "Since leaving a job less than a year after graduating college over 20 years ago, I've been fortunate enough to be self employed."

Todd Hatch  - Reflecting on the time I have spent growing...
3 Feb 16 Posted by: Kevin James Culp
in Entrepreneur Exchange
CashBackTwenty.com is a new MLM/Affilaite Opportunity to a Huge Audience with Guarantees and Marketing Done-For-You Gets Everything Right! Bill Toth, super-affiliate and one of the nation’s MLM leaders, just announced the public roll out of
4 Aug 15 Posted by: Kevin James Culp
in Entrepreneur Exchange
We had a chance to spend some time talking with experienced entrepreneur and business creator, Ben Rines.  He is the creator and developer of Balloon Training Institute the most comprehensive hands-on Classic...
 
   

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
Video Spotlight
You're invited to view a Bartercard Online Franchise Presentation.

Premium Sponsor