Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Free Lead Generation is a hot topic these days since many pay a pretty penny per portal to generate leads to increase ROI.

Free Lead Generation is part of any markets platform.  It is important to note that this November was 'nutty' for lack of a better word.  The purpose of this blog post...

Small Business Media and tapping into that vein can be a tricky and somewhat slippery slope unless you know some tricks of the trade.  Getting your message in front of the right audience is often the key to success.  So, where are the keys to the kingdom you ask and how can you get your hands on...

Entrepreneurs' Day 2016 on the 15th was outshined by politics, climate change discussions and so much more.  That is a real shame since small business is the backbone of this Country.

Entrepreneurs' Day - In my world it is Entrepreneurs' Day every day! I think, sleep and breath Entreprenuership...

Sponsors

Paid2Save Click or Call Bill Toth (716) 345-1888
If you could Travel more, Have Fun, and get Paid doing it, would you want to know more about it?
How Many Leads Does It Take To Close A Sale?
This Article is now live on our blog and I know could be very insightful for many. Read On
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
 
Resource Center > Article
Do You Know What The Least Popular Trend of 2014 Was? I Bet You Don't...
14 Jan 15 Posted by: Kevin James Culp
in Marketing & Sales
Share this Article:

Over the weekend, one of the principles at Driver Please Systems, Mike Dumke asked me what Business Opportunities or sectors of the Business Franchise Opportunity industry that I thought will be popular in 2015.
I thought he was going to ask about leads because it seems many sites for various reasons are having a very hard time generating quality leads that turn into prospects aka ROI. Further, Mike asked what trend I felt didn't work in 2014. I really had no answer since I don't do a whole lot of 'Cold Calling'. Also the sector is very large, making it difficult to narrow that to a one-sentence answer. This conversation left me wondering how I do things in a fresh new way. How can I reach more people, faster who have a real interest in buying the product or service I'm offering in 2015? Hummm...

After some research, it turns out that no it wasn't Kim Kardashian's spread in Paper Magazine. My friends, the least popular trend in 2014 it turns out was 'Cold Calling' and I'm not shocked. Cold calling being least popular is really no shock to anyone one wouldn't think. What I did find shocking is that only 5-10% of 'Cold Calls' made were actually picked up by a real person in 2014. That percentage is one of the lowest on record and I suspect it will only drop further as the years roll on. So, why is the drop happening? In my opinion, people are scared and tired of hardcore sales people who apply the pressure to close sales when they do risk 'picking up'. On the other hand I think too that at least half of all business opportunity shoppers sign up for way to many opportunities at one time and some have no intention whatsoever of ever buying anything. They get overwhelmed when sales people start calling and then they get upset when those sale sales people won't stop calling.

So, the trend that I think will be working well into at least the first half of 2015 will be a combination of two things in my opinion, customer-centric (adjective; placing the customer at the center of a company's marketing effort, focusing on customers rather than sales) content marketing along with a dash of highly effective permission-based email marketing will lead the way as not only he most popular method to reach a desired customer, but also one of the most effective marketing combinations.

Customer-centric 2015 Trends

My suggestion is to set up a comprehensive Email Lead Generation Software program and make 100% sure you stay away from buying lead / email lists that are non permission-based. This is one way to get your email marketing and lead generation programs off to a really bad start. iContact, Vocus, MailChimp or any of the big guys software reduces the risk of your email campaigns becoming banned, blocked or suspended because you’re sending emails to permission-based lists.

So, in 2015 turn your focus on your customer and get to know how they think, take some surveys of them via email, find out what they want, find out how to reach them with your message to let them know you have what they want in a new way using more email that phone power is the way to go in my opinion.  Moreover, company or personal agility is what psychologists call ‘sense and respond’ – we sense what’s going on (e.g. with a customer or in the market) and we do something about it, real fast. In 2015 if you sense and you don't respond quickly you'll be behind the trend for sure.

Last, the key to cut through the clutter of messages bombarding each one of us each day is to be truly unique, creative and reach people in new ways while staying true to your core business.  Think about it - you get smashed with ads all day long and how many DO YOU actually pay close attention to?

Carpe Diem My Friends!

Related Blog Posts
15 Sep 16 Posted by: Kevin James Culp
in Marketing & Sales

Expanding Opportunity Services - It has always been our mission to provide the best customer service possible and have recently added no cost training and coaching sessions for all active advertisers. Now, we are going a step further to address the one major problem faced by opportunity owners–lack...

28 Aug 16 Posted by: Kevin James Culp
in Marketing & Sales

Managing Business Sales Leads Made Easy - In our last blog post we detailed for our advertisers and anyone thinking of advertising with us how to better work with our back office.  How to better manage your leads is what we are going to focus on in this second of seven installments designed to help...

19 Aug 16 Posted by: Kevin James Culp
in Marketing & Sales

The Business Franchise Opportunity Sales Tips 7 Part Series was an idea launched by Keith Shaffer Director of Personal at TheLocalProject.net two weeks ago after a coaching session.  The credit goes to him for this...

17 Dec 15 Posted by: Kevin James Culp
in Marketing & Sales
Email Marketing is on the rise for good reason. Would you like an effective way to reach close to 100% of your prospects and customers? A way that is cheap, simple to use, quick to implement and converts like crazy? You already have it--email marketing. It’s not old-fashioned, as some marketers and...
2 Dec 15 Posted by: Kevin James Culp
in Marketing & Sales
Wearable tech is no passing fad. Devices are available today that manage time, track health and fitness and help with a range of business needs. As an entrepreneur, open to new business opportunities, you may wonder about tapping into the money possibilities in selling these devices or developing related...
 
   

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
Video Spotlight

If you could Travel more, Have Fun, and get Paid doing it, would you want to know more about it?

Premium Sponsor