Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Buy A Business Opportunity of Franchise
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Looking to start a business? Why not market to baby boomers? Take advantage of the fastest growing consumer demographic with these 25 start-up ideas for baby boomers.

25 Start-Up Ideas for Baby Boomers - Whether you’re a baby boomer who is looking to start a business...

Want more sales? Need to grow your business? Use the Top 7 methods to generate more leads!

If you read Friday’s blog, you know that one of the best ways to increase sales is to generate...

Are sales down? Do you need to boost sales? Check out our latest tips and tricks to increase sales fast!

Let’s be honest, if sales are low, business and moral are low. Low sales over a period of time can lead to a business shutting down. With online retail giants, like Amazon,...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
How Many Leads Does It Take To Close A Sale?
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
 
Resource Center > Article
Effective Marketing on a Budget for a Home-Based Business
13 Feb 13 Posted by: Elaine Love
in Marketing & Sales
Share this Article:

You have just started your home-based business. Your excitement is almost palpable. What’s next?


In order to have a successful business instead of a non-profit hobby from the discomfort of your home, you must have three essentials: a positive mindset, persistence and effective marketing.

Mindset

Decide right now that you will focus on your reason for starting the business, your “why.” Create a mindset that focuses on all positives. You will receive more of whatever you give in terms of your time, energy and focus. Focus on your success. Focus on “How can I?”

Persistence

Failure is not an option. Be determined to be persistent and consistent for as long as it takes. Create a workable schedule for yourself and be accountable for maintaining that schedule. The responsibility for your success is yours, not your sponsor or the company.

With those two elements firmly in place, it is time to start marketing. I hear your bank account protesting, “But almost all of the money was spent to purchase the business.” Welcome to marketing on a budget.

Marketing Requires Time and/or Money

Both money and time may be issues, especially if you are still working your day job while the new business is in its infancy.

Assess your skills, time available and monthly budget. Create a marketing plan, one that you are committed to following.

Skills

What are your strengths? Do you enjoy speaking with people face-to-face, posting on social networking sites or conversing on the telephone? You will always be more productive working in your area of strength.

More Time

If you have more time than money, jump into social media with a passion. Learn Facebook, Twitter, Pinterest and Google+. Select a user name that can be used consistently on all of your social media sites.

When I first started social media, a friend set up the accounts for me and used a different login name for each one. Neither one of us knew better at the time, so she used whatever was available on each site. Words to the wise—that was a big mistake. Use the same login name for all sites. Plan to post value-laden content, not a sales pitch, at least four times per week, per site. Every tenth post per site can be self-serving sales. The goal is to attract people to you and to your valuable content. Attract and retain followers. (Hint: You will create better results and have less gray hairs by mastering one site before moving on to another one, rather than attempting to learn four new sites at once. You can set up all four at the first, but master them one-by-one.)

Keep a tape recorder in your car or use the voice recorder on your smart phone; it is not smart to write or text and drive. Record ideas for tweets and posts. Keep a notepad on your nightstand. Keep a notebook (electronic or paper) with your ideas and a record of the dates you posted or “tweeted” various content.

Use the camera on your phone to record exceptional scenes that you think would be of interest to your followers. Collect quotations to post. Jim Rohn, Brian Tracy, Napoleon Hill, Success magazine, and Zig Ziglar are only a few excellent sources for quotes.

Read publications like Inc., Entrepreneur, Success magazine and Success book summaries. Highlight significant passages to share.

Attend networking groups such as Chamber of Commerce events, lead groups, meet-up groups and community gatherings. Come prepared with an ample supply of high-quality business cards and postcards with helpful information that your new acquaintances will retain for future reference. Flyers or postcards with helpful information will set you above others who are strictly selling. It will also increase the retention rate of your name and materials.

Time and Money

Purchase leads or a mailing list. When I started my property management company, I obtained mailing lists from the Chamber of Commerce (inquiries from individuals moving to the resort or vacationing), the County Assessor’s office and realtors. Why realtors? It was easier for the agent to sell a second home if the purchaser could be assured of top-quality management during their absence. Look at your industry and see where you have a match in interests.

In the case of new residents to the area, providing a list of resources such as dentists, doctors, florists, electricians, utilities, window washing, handyman services and lawn care proves valuable. Print the list and include your contact information; they will keep the list and therefore keep you top-of-mind.

Use the list again to mail a series of postcard campaigns. Include a special bonus for opting in to your website, joining your mailing list, texting you, or contacting you by email or telephone.

Where is the time factor? Follow up on every inquiry.

Set up a coffee date to learn more about what your potential customers need and how you can assist them the most. Don’t forget to leave them with your business card. (High quality business cards speak impressively about you and your business. My preference is high gloss on the front and aqueous matte finish on the back to allow for notes.)

Stickers are inexpensive, fun and colorful. They add a unique splash to marketing media.

Create a workable marketing plan that matches your skills, time available and your budget. Start it immediately, and follow through with every lead. Just like the shampoo bottle says, “Review and repeat.” As your budget increases, more options can be added.

Elaine Love Guest BloggerElaine Love writes for PrintPlace.com, Small Business Examiner and Elaine4Success.com. Her areas of expertise include small business, marketing, mindset for business and speaking coaching. Elaine’s credentials include a Masters Degrees in Communication, 35 years of entrepreneurial awards, including “International Innovator of the Year” and World Class Speaking Coach. She is also the author of three books. Contact Elaine on Google+ at +Elaine.

 

Related Blog Posts
13 Oct 17 Posted by: Margaret Mallonée
in Marketing & Sales

Are sales down? Do you need to boost sales? Check out our latest tips and tricks to increase sales fast!

Let’s be honest, if sales are low, business and moral are low. Low sales over a period of time can lead to a business shutting down. With online retail giants, like Amazon,...
21 Sep 17 Posted by: Anuj Mishra
in Marketing & Sales

Customer Service - In today’s competitive business world, the availability of customer service is a top priority. This is especially true for online businesses that strive on customer conversions and subscription purchases.

Customer Service - When someone lands on a page searching for a product,...
23 Aug 17 Posted by: Kevin James Culp
in Marketing & Sales

Marketing can pump buyers into your business quickly. There are multiple types of marketing methods, from paid advertising to social media. One of the most efficient is called drip marketing.

Here is a quick guide to drip marketing, an effective way to nurture leads using the power of automation. What...
6 May 17 Posted by: Kevin James Culp
in Marketing & Sales

Getting Started CRM - Customer Relationship Management software, usually called CRM, can keep your customers happy and boost your sales. The right one makes it easy to track who is buying from you and where they are in the sales cycle.

Getting Started
26 Mar 17 Posted by: Anuj Mishra
in Marketing & Sales

6 Principal Rules of Project Management - If you are about to become a project manager and take on this responsibility for the first time, then it is perfectly understandable if you are a bit anxious.

6 Principal Rules - Even though there is a lot of pressure on you, there is still a way to...
 
   

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
Read More

Video Spotlight

Click Now To Request Information

Click Now To Request Information


Click To Listen To Our Latest Entrepreneur Exchange w/ Shawn Pigg, CEO Hotel Etc.

Click Now To Request Information


Premium Sponsor