Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Improve Customer Engagement - The days of endless customer tickets are finally over, all thanks to the advancements in technology and innovations from clever software developers.

Improve Customer Engagement - Instead of being constantly overwhelmed by countless...

Free Lead Generation is a hot topic these days since many pay a pretty penny per portal to generate leads to increase ROI.

Free Lead Generation is part of any markets platform.  It is important to note that this November was 'nutty' for lack of a better word.  The purpose of this blog post...

Small Business Media and tapping into that vein can be a tricky and somewhat slippery slope unless you know some tricks of the trade.  Getting your message in front of the right audience is often the key to success.  So, where are the keys to the kingdom you ask and how can you get your hands on...


Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Wealthpaths by Helo
HELO is changing the game in wearable fitness devices. Get your own HELO, show it off and make money referring others.
How Many Leads Does It Take To Close A Sale?
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
Entrepreneurs Feeling Cooped Up This Winter?
Entrepreneurs, Mompreneurs, Daughterpreneurs, Dadpreneurs, Sonpreneurs, in many cases, working-from-home... Read on
Top 50 Home-Based Business Ideas
Home-Based Business ownership can be the most rewarding endeavor you will ever undertake. The new year... Read On
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
How Many Leads Does It Take To Close A Sale?
This Article is now live on our blog and I know could be very insightful for many. Read On
Green Businesses Make Good Sense
Shoppers worldwide are concerned about climate change and environmental dangers. That’s why the demand... Read on
Why Advertise Your Business Opportunity?
Over the years we have been fortunate enough to receive quite a few testimonials. In fact, ... read on
 
Resource Center > Article
Starting An Email Marketing Campaign Is Easier Than You Might Have Thought
5 Feb 10 Posted by: Kevin James Culp
in Marketing & Sales
Share this Article:

Our advertisers often ask me about how to start an email marketing campaign. They ask what works and what doesn’t work for online & offline home-based business opportunities. For some reason, many think that this is an insurmountable project that they can’t possibly tackle on their own. This is not true and while a bit of effort is required for this project, it will substantially pay off if well thought out and executed properly.

I would start out with a newsletter rather than a simple html email. You can purchase a newsletter template from various online business opportunity sources. The key is what you include in your newsletter, whom to send it out to, what your headline should include, what your introductory sentence should say and how to get the recipient to open your email that contains your newsletter.

To make this project easier, break it down into smaller projects and complete them one at a time.


  • Define your campaign’s purpose and determine what you hope will happen once your newsletter is read.

  • Analyze your market thoroughly and spend some time on this step.

  • Ask yourself what your target market is and what are the demographics of that target market?

  • Ask yourself what would you like your message to look like? Check out many template examples or considering hiring a designer to create an original one for you. Try keeping your web sites design and the newsletter design consistent. Establish how your readers can interact with you once reading your newsletter. Make sure to have click through capabilities in your newsletter.

  • Examine the frequency that you’ll be sending out your newsletter. Sending it out once a week may be too often. Consider sending it out bi-monthly or even monthly as a better option.

  • Don’t be afraid to experiment. One idea and one headline might convert better than another one. Try implementing various ideas and see what works best for you over time.

  • Lastly, think about what your newsletter will say in the headline, as this is the biggest determining factor whether the recipient will open it or not. In addition, your opening sentence is equally important and is often a simple reiterated version of your headline. A clear and concise headline can make the difference between getting conversions to none at all.


Use these tips to get started. Master email marketing, launch your first campaign and increase your bottom line while increasing your customer awareness all at the same time.

Carpe Diem My Friends!

Related Blog Posts
15 Sep 16 Posted by: Kevin James Culp
in Marketing & Sales

Expanding Opportunity Services - It has always been our mission to provide the best customer service possible and have recently added no cost training and coaching sessions for all active advertisers. Now, we are going a step further to address the one major problem faced by opportunity owners–lack...

28 Aug 16 Posted by: Kevin James Culp
in Marketing & Sales

Managing Business Sales Leads Made Easy - In our last blog post we detailed for our advertisers and anyone thinking of advertising with us how to better work with our back office.  How to better manage your leads is what we are going to focus on in this second of seven installments designed to help...

19 Aug 16 Posted by: Kevin James Culp
in Marketing & Sales

The Business Franchise Opportunity Sales Tips 7 Part Series was an idea launched by Keith Shaffer Director of Personal at TheLocalProject.net two weeks ago after a coaching session.  The credit goes to him for this...

17 Dec 15 Posted by: Kevin James Culp
in Marketing & Sales
Email Marketing is on the rise for good reason. Would you like an effective way to reach close to 100% of your prospects and customers? A way that is cheap, simple to use, quick to implement and converts like crazy? You already have it--email marketing. It’s not old-fashioned, as some marketers and...
2 Dec 15 Posted by: Kevin James Culp
in Marketing & Sales
Wearable tech is no passing fad. Devices are available today that manage time, track health and fitness and help with a range of business needs. As an entrepreneur, open to new business opportunities, you may wonder about tapping into the money possibilities in selling these devices or developing related...
 
   

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
Video Spotlight
You're invited to view a Bartercard Online Franchise Presentation.

Premium Sponsor