Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Buy A Business Opportunity of Franchise
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Female celebrities are breaking the stereotypes of Hollywood and diving into the world of business. Check out how these women are using their fame, fortune, and power to start their own companies. From media production to makeup, these Top Female Celebrity Business Owners are doing it all!

As...

With only a few weeks lefts in 2017, it’s time to get organized now! The holidays are around the corner and you don’t want to be scrambling at the end of the year. Use these Small Business Organization and Tax Tips to End 2017 to help you keep the end of the year stress to a minimum.

Happy...

Entrepreneur Natural Disaster Tips - Top 50 Things for Business Survival

Hurricane’s Harvey and Irma have taken a toll on many home-based, work-from-home,...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Why Advertise Your Business Opportunity?
Over the years we have been fortunate enough to receive quite a few testimonials. In fact, ... read on
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
National Property Inspections
Flexible work schedule, no experience needed, and complete training and support available!
How Many Leads Does It Take To Close A Sale?
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
Top 50 Home-Based Business Ideas
Home-Based Business ownership can be the most rewarding endeavor you will ever undertake. The new year... Read On
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
Copying & Publishing Business Opportunities
Today creativity abounds in the printing and publishing space with more unique business solutions than ever imaginable.
 
Resource Center > Article
Facebook Marketing Tips for Small to Mid-Sized Businesses
23 Apr 12 Posted by: admin
in Marketing & Sales
Share this Article:

Today, marketing online is a crucial part of any business, and this can of course be done through many different channels. The question is, how can you make the social media marketing process―through Facebook for instance―into a well-oiled machine?

Let’s have a look at a browser-based campaign tool that can help you with your Facebook marketing efforts…

It's called Qwaya.

There are only about 30 companies and agencies around the globe that have access to the API data on Facebook, and Qwaya is one of them. And what separates Qwaya from the other 30 companies is that it is the only one that currently provides a self-service browser-based solution for its users.

What Are the Key Features of Qwaya?


  • Everything in one place ― With this system you can store all of your creative material so that it is easy to reuse images, titles or body content. Everything is saved on a higher level in Qwaya such that it is not tied to a specific campaign.

  • Connects everything ― Say you are running ads for many websites (with their own Facebook accounts). You will be able to connect them all to the same Qwaya account. Everything is centralized, which really helps when organizing campaigns.

  • Bulk ads campaign builder ― All it takes is a couple of seconds and a few clicks to create some 15 different types of ads. If you provide the images, titles and body material, Qwaya can generate combinations of ads that you can try out against different demographic groups.

  • Follow-up feature ― Included in the system is a feedback function that allows you to directly see the impact of your ad performance.

  • Scheduling ads when you want them to be seen ― Through Qwaya you can set when you want your ads to run, during specific hours of the day when you usually get more traffic to the website for example.


Some Useful Tips from Qwaya Regarding Ad Optimization

One way of looking at Facebook is as a community packed with tons of different demographic groups. Every time someone on Facebook offers up the fact that they like movies, are living in England or are 24 years old, you have a potential person to target specifically with your ad. Given this unprecedented ability to differentiate amongst your potential targets so easily, you’d do well to use it to your greatest advantage. One great tip when it comes to using Facebook to its fullest advantage is to A-B test your efforts against different groups of people. Try creating a couple of different ads for the same group and see which one gets more click-through activity.

Furthermore, if you are using a system like Qwaya you can easily change and tweak the ad content and then get feedback directly from the report function to see which versions generated what outcomes.

It’s also very important to think carefully about where you are trying to drive your click-through traffic. Is it to your company’s Facebook fan page or is it to your external website directly? You must be clear on what it is you want to achieve in the way of results because that’s what ultimately should be driving your ad material and content.

For instance, say that you are own a hardware store and you are trying to push traffic to the store’s fan page, well then maybe an image of a hammer or a saw used in concert with your logotype is a good choice. On the other hand, if you are pushing a specific campaign to sell a certain hammer, well then maybe a picture of one coupled with a special-offer pricing image is the better option.

For more ideas about how you can and should maximize your Facebook advertising creativity, click here.

And to learn more about Qwaya specifically as well as tips on how to work with ads through Facebook, check out their website at http://www.qwaya.com/.

Related Blog Posts
15 Nov 17 Posted by: Margaret Mallonée
in Marketing & Sales

We’re 10 days away from Small Business Saturday 2017! Are you ready for one of the biggest sales’ days of the year? To help you, we’re bringing you our Tips for Small Business Saturday 2017.

This year, Small Business Saturday 2017 will be on the 25th of November. That means in 10...
25 Oct 17 Posted by: Kevin James Culp
in Marketing & Sales

People love to listen to podcasts. They can get the information they need when it’s convenient. As a marketer, it’s a great way for you to share your message while...

23 Oct 17 Posted by: Margaret Mallonée
in Marketing & Sales

Want to improve your sales call technique? Check out our Best Sales Call Advice for Success!

Whether it’s a cold call, referral call, or warm lead, making a sales call can be intimidating. It’s easy to procrastinate on making a call by working on other projects. You may, from time to time,...
13 Oct 17 Posted by: Margaret Mallonée
in Marketing & Sales

Are sales down? Do you need to boost sales? Check out our latest Tips and Tricks to Increase Sales Fast!

Let’s be honest, if sales are low, business and moral are low. Low sales over a period of time can lead to a business shutting down. With online retail giants, like Amazon,...
21 Sep 17 Posted by: Anuj Mishra
in Marketing & Sales

Customer Service - In today’s competitive business world, the availability of customer service is a top priority. This is especially true for online businesses that strive on customer conversions and subscription purchases.

Customer Service - When someone lands on a page searching for a product,...
 
   

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
Read More


Premium Sponsor