Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Best Ways to Store Data - Do you backup data on your computer each day? If so, congratulate yourself! You’re one of the tiny minority that can sleep easy.

Best Ways To Store Data - According to a 2016 survey, fewer than 1 in 3 computer users back up files on a schedule, whether daily, weekly...

Find Great Business Opportunities - Book-of-the-Month - Author David Alford maintains that “opportunities come everyone’s way,” but few people know what to do when they find one. And in fact, few people actually know how to find the best ones.

That’s why he wrote

Business Opportunity Leads is what you seek?  As with any sales position, fresh, qualified leads are the main key to success - the lifeline to sales and profits.

Business Opportunity Leads - Whether you are selling a business opportunity, a service or physical products - like house paint, your...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Kaeser & Blair Promotional Products
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
 
Resource Center > Article
Tips On How To Generate Better Quality Leads
16 Feb 10 Posted by: Kevin James Culp
in Marketing & Sales
Share this Article:

The recession has deeply affected most every person in almost all parts of the globe. In these difficult economic times, what remains true across the board is that you need to make every minute count and maximize every dollar spent to generate the best results possible.

In my opinion, this recession has made some stronger in many ways. Some have realized that they don’t need all the “stuff” that they once thought they did. Companies realized they could cut back while offering in some cases, more value to their customers. Others found very creative ways to produce revenue when in the past no revenue could have been sourced. Not everything with this recession was bad. If you look more closely, you just might find the silver lining for yourself.

The advent of internet sites that generate so-called online business leads are gleaning leads from surveys, spam programs or worse, from MLM companies that offer “thousands of quality leads for pennies” selling them a hundred times over to unsuspecting clients thinking they’re getting a great deal. These so-called “deals” aren’t the way to go if you’re a serious person trying to generate consistent business. If you want to cold call prospects over and over again to convince them that what you’re selling is the next best thing, then by all means continue to struggle up that hill of hope. When you receive your phone bill at the end of the billing cycle or you factor in your time at the end of the month in relation to money earned, you will come to the realization that those “penny” leads cost you more paper than coin with a dash of headache medicine expenses too.

Are you trying to market a business or franchise opportunity? Here is what will work and stand the test of time. When you’ve decided to utilize a lead generation strategy for your business, you need to make your advertising dollars count. My advice is to start advertising with a lead generation service or site that can confidently set your mind at ease regarding their ability to generate quality leads over simply mass amounts of penny leads worth less than the great deal they might suggest.

At first, think small especially if your budget is just getting revved up. You can always upgrade into a more broad-based program or even a banner ad down the road once you are generating the revenue you need to sustain your growth.

Here are some more tips to get you started. Ask about gaining exclusivity rights that allow you to be the only advertiser on the site offering your particular business opportunity. We at BusinessOpportunity.com have found that advertisers value this option highly, and therefore offer exclusivity rights with almost all of our programs. This means you are the only one on the site selling that product and or service. This is a big deal for obvious reasons.

Next, it is critical to have well written copy that doesn’t start out asking a bunch of silly questions to the potential buyer such as: Do you want to make real money now? Do you want to be in business for yourself? Obviously. That is the reason the person is shopping to begin with. What you want is to clearly describe the following: your company name, what your company and its product or service does, how much the opportunity costs to get in, and what the actual benefits will be to the buyer should they decide to buy from you. You don’t need to stretch things. Just tell the truth and tell it as clearly and concisely as possible.

Then make sure you provide as much information as possible that sells the sizzle of the company and its product or service without stating crazy figures on how much money can be made. Also, avoid using testimonials that are outdated or fictional.

In the long run, truth and honestly will take you a long way. Your company offering should be able to stand up on its own and sell itself with just a bit of help from you.

Carpe Diem My Friends!

Related Blog Posts
6 May 17 Posted by: Kevin James Culp
in Marketing & Sales

Getting Started CRM - Customer Relationship Management software, usually called CRM, can keep your customers happy and boost your sales. The right one makes it easy to track who is buying from you and where they are in the sales cycle.

Getting Started
26 Mar 17 Posted by: Anuj Mishra
in Marketing & Sales

6 Principal Rules of Project Management - If you are about to become a project manager and take on this responsibility for the first time, then it is perfectly understandable if you are a bit anxious.

6 Principal Rules - Even though there is a lot of pressure on you, there is still a way to...
15 Mar 17 Posted by: Kevin James Culp
in Marketing & Sales

Sales Success Inspiration - Hello my friends and welcome to another installment of The Special Sauce Series on Sales.

Sales Success Inspiration is the name of the game today.  We left off with the last post "
15 Sep 16 Posted by: Kevin James Culp
in Marketing & Sales

Expanding Opportunity Services - It has always been our mission to provide the best customer service possible and have recently added no cost training and coaching sessions for all active advertisers. Now, we are going a step further to address the one major problem faced by opportunity owners–lack...

28 Aug 16 Posted by: Kevin James Culp
in Marketing & Sales

Managing Business Sales Leads Made Easy - In our last blog post we detailed for our advertisers and anyone thinking of advertising with us how to better work with our back office.  How to better manage your leads is what we are going to focus on in this second of seven installments designed to help...

 
   

Entrepreneur Exchange is our forum where we interview the Influencers, CEO's, Author's, Business Owners Of All Types, Shapes and Sizes.

Entrepreneur Exchange: Today, we sat down with Marc Winkelman, CEO of
Video Spotlight

Virtual Financial A Home Business in Financial Services You are going to want to see this Video!


Premium Sponsor