Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Business Opportunities to Own
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Everyone will be hearing a lot from the newest addition to our staff: Digital Marketing Manager Hired Margaret Mallonée! This hire was a strategic move to enhance our staff for the new digital media platform we will be introducing in the weeks and months to come. Chicago,...

Slammed last year by what will surely be one of the most expensive and devastating natural disasters to ever hit the Northeast, millions of individuals, many of whom are work-at-home or other small business owners, are only now years later truly beginning to recover from the damage that Hurricane...

Marketing pumps leads and buyers into your business. There are multiple types of marketing methods, from paid advertising to social media. One of the most efficient is called drip marketing.

Here is a quick guide to drip marketing, an effective way to nurture leads using the power of automation. What...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Hurricane Recovery Resources for Business Opportunity Owners
in the wake of a crisis of this magnitude can be especially maddening, DisasterAssistance.gov is good place to start...
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Productivity Hacks — Our Top 50
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Sales Hack To Increase Your ROI and Productivity
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is. We receive lots of emails.. Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
 
Resource Center > Article
Get More Voice Messages Returned and Increase Your Close Rate
20 Dec 10 Posted by: Kevin James Culp
in Marketing & Sales
Share this Article:

Every so often I’ll hear how someone who is offering a home-based or other small business opportunity, distributorship, licensee opportunity or franchise has issues with people not returning their calls.  As a result, their close rate is very low or even non-existent.  On the other hand I talk with many savvy sellers who are closing on a routine basis. 

Now, that’s not to say that the people getting blown off are totally non-savvy sellers; they may just be leaving the wrong voice message, wrong impression or, heck, even turning people off to the information they leave via voicemail without even realizing it.  And then of course, all of this assumes they’re leaving a voicemail message at all.

Research shows that the average executive can easily receive more than 300 messages each and every day, not to mention the barrage of advertising messages they encounter from all types of media.  It’s a prescription for information overload!  Unfortunately, I was unable to pinpoint the average number of messages that a home-based or other small business or franchise owner receives per day, but as many of you can attest, it’s plenty.

Anyone in the business of selling anything in this day and age, if they can’t reach their intended target, almost certainly will be speaking to voicemail.  When it happens, you have a choice to make ― leave a message or hang up.  As someone who has been in sales for decades and done pretty well, my advice to you is don’t even consider hanging up. 

The fact is that many first sales pitches are made via voicemail, and you shouldn’t shy away from this approach.  The trick is to do it well because whether or not you make a solid first impression with your message is perhaps the most critical factor in getting your call returned. 

Next you might ask, "How do I set myself apart and get my message not only heard, but my call returned?"  For starters, you can actively practice becoming a voice message pro with these quick tips:

Response Time:  If you’re responding to a lead that you generated through a vehicle in your overall marketing mix, time is not on your side.  Many people are shopping among dozens of business opportunities, distributorships, licensee opportunities, small franchises or other products/services all at once ― yours is oftentimes just one of many.  Given that’s what you’re up against, waiting even a day can cost you.  It is very important that you respond to the person and/or company making the inquiry promptly. 

It is also important to remember that in the case of your receiving an inquiry, responding to that inquiry does not constitute a “cold call.”  The person is expecting you to contact them.  Think of each inquiry as a “call to action,” and then make it count. 

Offer Specifics:  If you are working a lead, no matter what its source, you need to leave information in your voice message that makes it very clear where you got their information and that you are calling in response to their inquiry.  So, first and foremost, your message should begin with your name and/or your company name and why you are calling (e.g.: They signed up on BusinessOpportunity.com at such and such a time on such and such a day.).  Then you should leave your phone number...twice, and please, do it slowly.  It is also a good idea to tell them your hours and when it is the best time to reach you. 

Keep It Short:  When it comes to voicemail message effectiveness, brevity is everything!  The length of your voice message is critical ― going on and on about this and that is the perfect recipe for someone NOT to return your call.  In fact, more often than not, it will actually have a negative effect.  Practice keeping your voice messages under 45 seconds, and keep in mind that many voicemail systems are programmed to cut off after a certain period of time.  How many of us have left what we thought was a stellar voice message only to be cut off by the dreaded “beep” just as we were about to leave our return phone number?!  That whole scenario is just so embarrassing, leaving you no other option than to call back and leave yet another voice message.

Limit the Number of Topics:  After your brief intro, you need to cut to the chase regarding the one main reason for your call; don't even try to tackle more than one key topic in any given message.  Trying to convey information about more than one main subject in a voicemail is a great way to get your message deleted before the person on the other end of the phone even bothers with your phone number.

As a side note, make sure that YOUR recorded voice message is always up-to-date.  It’s amazing to me just how many times I’ve gone to return a call and I hear someone’s outdated vacation message from July, when it’s now September!  Not at all impressive ― in fact, it screams that you’re not a detail person and very disorganized.  And who wants to do business with someone like that?  Words to the wise… 

Carpe Diem My Friends!

Related Blog Posts
23 Aug 17 Posted by: Kevin James Culp
in Marketing & Sales

Marketing pumps leads and buyers into your business. There are multiple types of marketing methods, from paid advertising to social media. One of the most efficient is called drip marketing.

Here is a quick guide to drip marketing, an effective way to nurture leads using the power of automation. What...
6 May 17 Posted by: Kevin James Culp
in Marketing & Sales

Getting Started CRM - Customer Relationship Management software, usually called CRM, can keep your customers happy and boost your sales. The right one makes it easy to track who is buying from you and where they are in the sales cycle.

Getting Started
26 Mar 17 Posted by: Anuj Mishra
in Marketing & Sales

6 Principal Rules of Project Management - If you are about to become a project manager and take on this responsibility for the first time, then it is perfectly understandable if you are a bit anxious.

6 Principal Rules - Even though there is a lot of pressure on you, there is still a way to...
15 Mar 17 Posted by: Kevin James Culp
in Marketing & Sales

Sales Success Inspiration - Hello my friends and welcome to another installment of The Special Sauce Series on Sales.

Sales Success Inspiration is the name of the game today.  We left off with the last post "
15 Sep 16 Posted by: Kevin James Culp
in Marketing & Sales

Expanding Opportunity Services - It has always been our mission to provide the best customer service possible and have recently added no cost training and coaching sessions for all active advertisers. Now, we are going a step further to address the one major problem faced by opportunity owners–lack...

 
   

I had the pleasure of setting down with Edwin Shoffner, CEO with Mattress by Appointment for BusinessOpportunity.com's very first Podcast that will be released on our new Digital Platform very soon.  Here is the transcript from that call for...
Read More

Video Spotlight

Virtual Financial A Home Business in Financial Services You are going to want to see this Video!

Virtual Financial Group


Premium Sponsor