Home Advertise Contact Blog Advertiser Login High-Yield Investments
Newsletter Signup

Business Opportunities
Change Your Life Get Into Business For Yourself Online Business Opportunities
Home-Based Business Opportunities
Licensee Opportunities
Low Cost Opportunities
Distributorship Opportunities
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Expanding Opportunity Services - It has always been our mission to provide the best customer service possible and have recently added no cost training and coaching sessions for all active advertisers. Now, we are going a step further to address the one major problem faced by opportunity owners–lack...

Drone Technology - Don’t think drones and franchises and businesses opportunities have anything in common? Think again. Drone technology is transforming the way many industries tackle a wide range of everyday services.

Drone Technology - Here is a look at how drones are impacting the way businesses...

Better Salespeople - “One thing I do know is you have to be able to sell if you own almost any type of opportunity and if you can't you should hire someone who can. Problem is what type of person makes the best salesperson that you can count on and why?", says business opportunity...

Business Opportunity for Sale

Sponsors

Get a piece of the BILLION DOLLAR APP INDUSTRY! LOCK IN A TOP POSITION. Click of Call Bill Toth Phone: (716) 345-1888
Need To Fill Positions Fastest Growing, All Inbound Call, Direct To Consumer Distribution Team In The USA! 217-718-4744
Be A Distributor
Work-at-Home
Small Business
Resource Center > Article
Getting Started with SEM: Search Engine Marketing Basics 101
10 Jul 15 Posted by: Kevin James Culp
in Marketing & Sales
Share this Article:

You’ve got your SEO in place, or you’re making good progress with it. Now it’s time to turn your attention to SEM, search engine marketing. The two are closely related projects, but definitely separate.

For every online business opportunity, marketing requires a multi-pronged approach to be successful. That means making use of both SEO and SEM to build traffic.

What Is SEM?

Do you ever notice the small ads on the search engine results page? They are either to the right on your screen or above the results. These ads can attract a significant amount of traffic to your website if you do it right.

Every small business is on the constant lookout for more traffic. These small ads can produce big results, expanding your audience. They are an affordable way for a small business to attract more customers.

SEM and SEO

Both SEM and SEO are traffic getting processes that involve the search engines. The biggest difference between the two is that you pay for search engine marketing.

You can’t pay Google, Bing or Yahoo to rank higher. That is an effect of your efforts using keywords and setting up your website to appeal to the search engine algorithm.

On the other hand, SEM is a paid process. Using SEM, you build ads around a particular keyword. When someone is searching that word or phrase, your ad will pop up on the results page.

The Advantages of SEM

SEM is a boon for a small business trying to get the word out about their website. Here is at look at five benefits from this method of getting traffic to your website.

Pay for results. You don’t pay unless someone clicks the link from your ad to your website. You pay strictly based on results.

No waiting. With SEM, you get immediate results. That seldom happens with SEO, which is a long-term effort, taking several months to show noticeable results. Once you create your ad and arrange for payment, your ad goes live.

You, and potential customers, will see it on the search engine results page right away. You can literally start getting traffic within minutes.

Control. With SEM, you have full control over the advertising process. You can tweak it on the fly as you see what is getting the best results. You can bid different amounts for keywords depending on changes in traffic patterns during the week.

Manage your money. You can stay within your budget because you choose how much to bid when you set up the ad. You decide if you want to pay more for specific keywords at different times of the day or different days of the week, depending on results.

Building your brand. With SEM, you can focus on users who have visited your site in the past. As they browse on subsequent periods online, they will start seeing your ads in different places.

This process, called remarketing, exposes these prospects over and over again to your brand. The more often they see it, the greater the likelihood they will eventually buy from you. This is an excellent use of your advertising dollar because you know they are already interested in your product.

SEM is the natural progression of your efforts to get more customers from people using the search engines. SEO and SEM are both essential for a successful online business. SEO is slow to build and based on how well you configure your content and website. SEM is immediate and based on how much you pay.

Getting Started with SEM

Live On Your Own Terms
Related Blog Posts
15 Sep 16 Posted by: Kevin James Culp
in Marketing & Sales

Expanding Opportunity Services - It has always been our mission to provide the best customer service possible and have recently added no cost training and coaching sessions for all active advertisers. Now, we are going a step further to address the one major problem faced by opportunity owners–lack...

Live On Your Own Terms
28 Aug 16 Posted by: Kevin James Culp
in Marketing & Sales

Managing Business Sales Leads Made Easy - In our last blog post we detailed for our advertisers and anyone thinking of advertising with us how to better work with our back office.  How to better manage your leads is what we are going to focus on in this second of seven installments designed to help...

Live On Your Own Terms
19 Aug 16 Posted by: Kevin James Culp
in Marketing & Sales

The Business Franchise Opportunity Sales Tips 7 Part Series was an idea launched by Keith Shaffer Director of Personal at TheLocalProject.net two weeks ago after a coaching session.  The credit goes to him for this...

Live On Your Own Terms
17 Dec 15 Posted by: Kevin James Culp
in Marketing & Sales
Email Marketing is on the rise for good reason. Would you like an effective way to reach close to 100% of your prospects and customers? A way that is cheap, simple to use, quick to implement and converts like crazy? You already have it--email marketing. It’s not old-fashioned, as some marketers and...
Live On Your Own Terms
8 Dec 15 Posted by: Kevin James Culp
in Marketing & Sales
There are multiple online channels you can use to generate leads, but what exactly are the avenues you can take. This info graph illustrates the varies channels you can implement to create one seamless lead generation campaign. The top level lists all of the routes that can drive traffic to your site. In...
Live On Your Own Terms
Featured Listings
Entrepreneur
Be Your Own Boss

The Billion Dollar Salesman -Serving the World for 28 Years! I’ve truly lived a blessed life and I have also been fortunate to have many mentors that provided me with guidance and motivation. As a result of learning how to do things the right way the companies that I’ve owned have generated just...

Read More

Opportunity Video Spotlight

United Games! The first and only business that will pay you 24/7 365 days a year when people are watching NFL, NBA baseball, soccer, cricket, rugby, hockey in fact any major sport anywhere in the world.

Premium Sponsor


Online privacy protection is estimated to be a 119 billion dollar industry by 2019! We are headquartered in Switzerland, a country that boasts the strictest data protection legislation and innovative solutions in the world. We're a debt free company providing Swiss based solutions to protect privacy, security and confidentiality of personal data on a global scale to virtually every home, business and enterprise. This is Swiss made protection with no back door access to encryption that secures your data from security breaches from unwarranted spying, cyber crimes and target advertisers. That is why many Swiss banks use our solutions to communicate with their customers today.