Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Free Lead Generation is a hot topic these days since many pay a pretty penny per portal to generate leads to increase ROI.

Free Lead Generation is part of any markets platform.  It is important to note that this November was 'nutty' for lack of a better word.  The purpose of this blog post...

Small Business Media and tapping into that vein can be a tricky and somewhat slippery slope unless you know some tricks of the trade.  Getting your message in front of the right audience is often the key to success.  So, where are the keys to the kingdom you ask and how can you get your hands on...

Entrepreneurs' Day 2016 on the 15th was outshined by politics, climate change discussions and so much more.  That is a real shame since small business is the backbone of this Country.

Entrepreneurs' Day - In my world it is Entrepreneurs' Day every day! I think, sleep and breath Entreprenuership...

Sponsors

Paid2Save Click or Call Bill Toth (716) 345-1888
If you could Travel more, Have Fun, and get Paid doing it, would you want to know more about it?
How Many Leads Does It Take To Close A Sale?
This Article is now live on our blog and I know could be very insightful for many. Read On
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
 
Resource Center > Article
New Google Algorithm Boosts Rankings for Sites with Original and Meaningful Content
4 Mar 11 Posted by: Kathleen C Lanza
in Featured Articles
Share this Article:

Google recently announced that it would be making considerable changes to its search-results algorithm.  Why?  Two reasons:  content farms and webspam.

For far too long now, many sites have been guilty of “gaming” the system when it comes to their rankings.  As opposed to offering fresh and original content populated with meaningful keywords and phrases worthy of a hard-earned and organic top ranking, these sites have been pirating material from other sources.  As a result, what is featured on these so-called “content farms” is often of very low quality and sometimes even useless.  This is not surprising given that what content farms have to offer is selected and manipulated with just one goal in mind―to achieve higher rankings through the use of headlines and popular keywords and phrases that will then be picked up by various search algorithms.

Another ongoing problem and one that search engines like Google have made great strides on is webspam.  Webspam refers to the useless content you get in response to your search results when websites acquire higher ranking positions by dubious means, including cheating and violating search-engine-quality guidelines, as well as illegal tactics such as hacking.

In his blog dated January 21, 2011, Google’s Principal Engineer Matt Cutts summed it up this way:

“To respond to (these challenges), we recently launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly.  The new classifier is better at detecting spam on individual web pages, e.g., repeated spammy words―the sort of phrases you tend to see in junky, automated, self-promoting blog comments.  We’ve also radically improved our ability to detect hacked sites, which were a major source of spam in 2010.  And we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.”

Algorithm changes in the U.S. have already been made and will roll out internationally soon.  In the meantime, an independent analysis of the new algorithm’s impact by The Atlantic found that it yielded far “superior results.”  In fact, the key-phrase search results overseas were far different and obviously low-quality as compared to what showed up in response to the same search here at home. 

Despite their seeming effectiveness and perhaps not surprisingly, Google’s algorithmic changes are currently undergoing all kinds of scrutiny and are a hot topic of debate.  Some are suggesting that by being the arbiter of what is and is not legitimate content Google is overstepping its bounds.  Additionally, sites like the Huffington Post, which openly rely on valuable, original content as well as what might be considered farmed content, are concerned about the new system’s potential negative effects on their rankings.

Whether you’re inclined to support or dispute Google’s actions in all of this, one thing’s for sure―despite all of our 21st-century technological prowess and advancement, we can't escape the fact that so much of what we experience is filtered through the prism of all-too-human and subjective decision-making.  Like it or not, the worldwide web is no exception.

Related Blog Posts
22 Nov 16 Posted by: Kevin James Culp
in Featured Articles

Free Lead Generation is a hot topic these days since many pay a pretty penny per portal to generate leads to increase ROI.

Free Lead Generation is part of any markets platform.  It is important to note that this November was 'nutty' for lack of a better word.  The purpose of this blog post...
21 Nov 16 Posted by: Kevin James Culp
in Featured Articles

Small Business Media and tapping into that vein can be a tricky and somewhat slippery slope unless you know some tricks of the trade.  Getting your message in front of the right audience is often the key to success.  So, where are the keys to the kingdom you ask and how can you get your hands on...

21 Nov 16 Posted by: Kevin James Culp
in Featured Articles

Entrepreneurs' Day 2016 on the 15th was outshined by politics, climate change discussions and so much more.  That is a real shame since small business is the backbone of this Country.

Entrepreneurs' Day - In my world it is Entrepreneurs' Day every day! I think, sleep and breath Entreprenuership...
17 Nov 16 Posted by: Kevin James Culp
in Featured Articles

Business Opportunity Blog- Chicago, IL—BusinessOpportunity.com, one of the most visited biz opp marketplaces on the web, announced today their new Sponsored Article Marketing service.

Business Opportunity Blog - Reach More People through the Biz Opp Blog! Business Opportunity Blog...
16 Nov 16 Posted by: admin
in Featured Articles

How to Pinpoint the Weaknesses in Your Company - Nobody likes to think about what is going wrong in their company or what their weak points may be. This is why when employees are asked to perform a SWOT analysis, they go to great lengths to mention the company strengths and minimize the flaws.

 
   

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
Video Spotlight

If you could Travel more, Have Fun, and get Paid doing it, would you want to know more about it?

Premium Sponsor