Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Business Opportunities to Own
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Business Opportunity Security — Is Your Website Safe?Another techie irritation is on the horizon, and it’s one you don’t want to ignore. You could lose customers if you don’t have a web address...

Everyone will be hearing a lot from the newest addition to our staff: Digital Marketing Manager Hired Margaret Mallonée! This hire was a strategic move to enhance our staff for the new digital media platform we will be introducing in the weeks and months to come. Chicago,...

Slammed last year by what will surely be one of the most expensive and devastating natural disasters to ever hit the Northeast, millions of individuals, many of whom are work-at-home or other small business owners, are only now years later truly beginning to recover from the damage that Hurricane...


Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Hurricane Recovery Resources for Business Opportunity Owners
in the wake of a crisis of this magnitude can be especially maddening, DisasterAssistance.gov is good place to start...
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Productivity Hacks — Our Top 50
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Sales Hack To Increase Your ROI and Productivity
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is. We receive lots of emails.. Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
 
Resource Center > Article
New Google Algorithm Boosts Rankings for Sites with Original and Meaningful Content
4 Mar 11 Posted by: Kathleen C Lanza
in Featured Articles
Share this Article:

Google recently announced that it would be making considerable changes to its search-results algorithm.  Why?  Two reasons:  content farms and webspam.

For far too long now, many sites have been guilty of “gaming” the system when it comes to their rankings.  As opposed to offering fresh and original content populated with meaningful keywords and phrases worthy of a hard-earned and organic top ranking, these sites have been pirating material from other sources.  As a result, what is featured on these so-called “content farms” is often of very low quality and sometimes even useless.  This is not surprising given that what content farms have to offer is selected and manipulated with just one goal in mind―to achieve higher rankings through the use of headlines and popular keywords and phrases that will then be picked up by various search algorithms.

Another ongoing problem and one that search engines like Google have made great strides on is webspam.  Webspam refers to the useless content you get in response to your search results when websites acquire higher ranking positions by dubious means, including cheating and violating search-engine-quality guidelines, as well as illegal tactics such as hacking.

In his blog dated January 21, 2011, Google’s Principal Engineer Matt Cutts summed it up this way:

“To respond to (these challenges), we recently launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly.  The new classifier is better at detecting spam on individual web pages, e.g., repeated spammy words―the sort of phrases you tend to see in junky, automated, self-promoting blog comments.  We’ve also radically improved our ability to detect hacked sites, which were a major source of spam in 2010.  And we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.”

Algorithm changes in the U.S. have already been made and will roll out internationally soon.  In the meantime, an independent analysis of the new algorithm’s impact by The Atlantic found that it yielded far “superior results.”  In fact, the key-phrase search results overseas were far different and obviously low-quality as compared to what showed up in response to the same search here at home. 

Despite their seeming effectiveness and perhaps not surprisingly, Google’s algorithmic changes are currently undergoing all kinds of scrutiny and are a hot topic of debate.  Some are suggesting that by being the arbiter of what is and is not legitimate content Google is overstepping its bounds.  Additionally, sites like the Huffington Post, which openly rely on valuable, original content as well as what might be considered farmed content, are concerned about the new system’s potential negative effects on their rankings.

Whether you’re inclined to support or dispute Google’s actions in all of this, one thing’s for sure―despite all of our 21st-century technological prowess and advancement, we can't escape the fact that so much of what we experience is filtered through the prism of all-too-human and subjective decision-making.  Like it or not, the worldwide web is no exception.

Related Blog Posts
26 Sep 17 Posted by: Kevin James Culp
in Featured Articles

Business Opportunity Security — Is Your Website Safe?Another techie irritation is on the horizon, and it’s one you don’t want to ignore. You could lose customers if you don’t have a web address...

14 Sep 17 Posted by: Kevin James Culp
in Featured Articles
Everyone will be hearing a lot from the newest addition to our staff: Digital Marketing Manager Hired Margaret Mallonée! This hire was a strategic move to enhance our staff for the new digital media platform we will be introducing in the weeks and months to come. Chicago,...
3 Sep 17 Posted by: Kathleen C Lanza
in Featured Articles

Slammed last year by what will surely be one of the most expensive and devastating natural disasters to ever hit the Northeast, millions of individuals, many of whom are work-at-home or other small business owners, are only now years later truly beginning to recover from the damage that Hurricane...

18 Aug 17 Posted by: Kevin James Culp
in Featured Articles

Changing Your Life - Do you look around at your cubicle and dream of the day when you view the world from your yacht? You can do it if you follow the right steps.

Changing Your Life- The dreamer’s road from wage slave to millennial millionaire is paved with hopeful thoughts. The winner’s road...
1 Jun 17 Posted by: Kevin James Culp
in Featured Articles

Find Great Business Opportunities - Book-of-the-Month - Author David Alford maintains that “opportunities come everyone’s way,” but few people know what to do when they find one. And in fact, few people actually know how to find the best ones.

That’s why he wrote
 
   

I had the pleasure of setting down with Edwin Shoffner, CEO with Mattress by Appointment for BusinessOpportunity.com's very first Podcast that will be released on our new Digital Platform very soon.  Here is the transcript from that call for...
Read More

Video Spotlight
First Watch This Video

Virtual Financial A Home Business in Financial Services

Now... Want to see how you can have all of this?... FROM HOME... VIRTUALLY NO OVERHEAD... and WITHOUT HAVING TO BECOME A FINANCIAL EXPERT?

THENWatch THE NEXT VIDEO


Premium Sponsor