Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Common Succession Planning - Legacy planning, as owners of family businesses know, is essential for the continued success of the business.

However, that doesn’t always mean that owners take the right steps to ensure a seamless

Conversion Rate Optimization - Every business owner knows the importance of a good online presence to increase a company’s visibility in a crowded and competitive marketplace. But getting more visitors and broader publicity is only half the story.

By improving conversion rates, you can give...

Offering Financing Boosts Bottom Line - Staying afloat takes capital. But the process of attracting financing is confusing for small business owners. That’s why a system like FundAbility is so powerful.

Offering Financing Boosts Bottom Line - Here is a look at how you can offer help with financing...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
FundAbility
Need Funding? Need To Offer Financing To Close More Deals? We Have Access 7,000+ Credit Providers. Learn more now...
 
Resource Center > Article
Grow Your Home-Based or Other Small Business on YouTube
15 Nov 11 Posted by: Kathleen C Lanza
in Marketing & Sales
Share this Article:

More than one in four Americans watches a video online EVERY day, according to a recent study by the Pew Internet and American Life Project. Furthermore, 71 percent of adult internet users today have visited a video sharing site like YouTube or Vimeo, up a staggering 63 percentage points since 2006. With numbers like those, it only makes sense that YouTube is now the world’s second largest search engine. What doesn’t make sense is why so many home-based and other small business owners aren’t taking advantage of the once-in-a-lifetime opportunity this as yet untapped resource represents.

If you are a home-based or other small business opportunity or franchise owner, YouTube is one of the most affordable and effective ways you can gain massive exposure, generate traffic and qualified leads, increase your customer base, and make more sales. And it doesn’t require a lot of fancy equipment or editing software. In fact, many would argue that the more authentic your video posts are the more appealing they will be.

Additionally, the competition among businesses on YouTube is not as fierce as it will be in the next few years, which leads the field wide open right now. And given that Google owns YouTube, your video automatically goes into Google’s search engine. That means that, done correctly, any video you create stands a good chance of making its way to the top of the rankings across the board.

YouTube can’t and shouldn’t replace a standard website in your business’ overall marketing plan however. It can’t. No video that you post is ever going to provide the same depth of information that only a website can deliver. However, by linking your video to your website and those of others, you ensure that your prospective customers know how to find out all that they need to about you and your business quickly and easily while exponentially increasing the avenues from which you drive traffic.

Linking your YouTube channel content to your website is just one of the most basic rules you need to follow if you want to achieve optimal results for your efforts. Here are some others:

• Keywords will make or break you―As is true for any search engine optimization effort, knowing the keywords and phrases that your potential clients are looking out for is critical. Choose them carefully. The title and tags associated with your piece are also very important.

• Become part of the community―YouTube is a community of people, segments of which gravitate to one another due to common interests much like on all of the social networking sites and eBay. It’s important that you become an active participant in that community as much as possible if you want to realize the maximum benefits of your efforts. Do whatever you can to get your name and that of your business out there by taking time to post comments on other posts or joining a YouTube group that interests you. The more exposure you can get and the more buzz you can create by being a part of the action the better.

• Make sure your video adds value―Whether your video is designed to inform, educate or entertain it must engage the viewer and get them to take some action. In other words, it has to be worth watching. And that doesn’t mean you have to spend a lot. In fact, some of the most effective YouTube videos are the ones that were produced for very little money. Why? It’s because they add value for the viewer in some way that no amount of money can buy. Maybe it’s helping a viewer to solve a problem. Maybe it’s giving viewers an answer to a question or leading them to a product or service they want or need. Perhaps it’s demonstrating the correct way to do or repair something. Or maybe it’s just to make them laugh and forget their troubles for a while. Regardless of how you get the job done, the key is to create something engaging and compelling enough that someone will answer your call to action, which leads to the final point in this exercise….

• Don’t forget a clear call to action―Whether it is to contact you for more information, go to your website, click through to another post of some kind or contact you with any questions, your viewers should be left with little to no doubt about what it is you want them to do next. Having a clear call to action is the hallmark of any good marketing strategy and a post on YouTube is no exception.

There are lots of resources available to assist you in making the most of what YouTube has to offer, some of which are free and others that can cost you a bundle. One of the most affordable options out there today that we've found is Video Traffic Academy, a comprehensive DVD-based training program that will enable you to create your very own results-based video marketing strategy. For a short time only, this package is available for just $97, and it comes with a full 30-day money-back guarantee. What have you got to lose? Check out Video Traffic Academy today at http://www.videotrafficacademy.com/?hop=phflex.

Related Blog Posts
26 Mar 17 Posted by: Anuj Mishra
in Marketing & Sales

6 Principal Rules of Project Management - If you are about to become a project manager and take on this responsibility for the first time, then it is perfectly understandable if you are a bit anxious.

6 Principal Rules - Even though there is a lot of pressure on you, there is still a way to...
15 Mar 17 Posted by: Kevin James Culp
in Marketing & Sales

Sales Success Inspiration - Hello my friends and welcome to another installment of The Special Sauce Series on Sales.

Sales Success Inspiration is the name of the game today.  We left off with the last post "
15 Sep 16 Posted by: Kevin James Culp
in Marketing & Sales

Expanding Opportunity Services - It has always been our mission to provide the best customer service possible and have recently added no cost training and coaching sessions for all active advertisers. Now, we are going a step further to address the one major problem faced by opportunity owners–lack...

28 Aug 16 Posted by: Kevin James Culp
in Marketing & Sales

Managing Business Sales Leads Made Easy - In our last blog post we detailed for our advertisers and anyone thinking of advertising with us how to better work with our back office.  How to better manage your leads is what we are going to focus on in this second of seven installments designed to help...

19 Aug 16 Posted by: Kevin James Culp
in Marketing & Sales

The Business Franchise Opportunity Sales Tips 7 Part Series was an idea launched by Keith Shaffer Director of Personal at TheLocalProject.net two weeks ago after a coaching session.  The credit goes to him for this...

 
   

Entrepreneur Exchange is our forum where we interview the Influencers, CEO's, Author's, Business Owners Of All Types, Shapes and Sizes.

Entrepreneur Exchange: Today, we sat down with Marc Winkelman, CEO of
Video Spotlight
You're invited to view a Bartercard Online Franchise Presentation.

Premium Sponsor