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In today's ever bloating bevvy of business opportunities, this post was designed to aid those opportunity media buyers, small business owners, mom & pops, advertising agencies and media outlets.

Truthfully, just about anyone looking to wade through a bit of dirt to get to the best quality...

At almost some point in your intrepid entrepreneurial career you will find yourself in the need of the financial wherewithal to fund a project you desire to get off the ground.  Maybe it is "off the ground" per say, but needs an infusion of cash to really start producing.

So, how do you find...

Most American households have at least one pet. Pet ownership in the U.S. has more than tripled from the 1970s, when approximately 67 million households had pets, to 2012, when there were 164 million owning pets. In other words, in 2012, 62 percent of American households included at least one pet.

So,...
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Grow Your Home-Based or Other Small Business on YouTube
15 Nov 11 Posted by: Kathleen C Lanza
in Marketing & Sales

More than one in four Americans watches a video online EVERY day, according to a recent study by the Pew Internet and American Life Project. Furthermore, 71 percent of adult internet users today have visited a video sharing site like YouTube or Vimeo, up a staggering 63 percentage points since 2006. With numbers like those, it only makes sense that YouTube is now the world’s second largest search engine. What doesn’t make sense is why so many home-based and other small business owners aren’t taking advantage of the once-in-a-lifetime opportunity this as yet untapped resource represents.

If you are a home-based or other small business opportunity or franchise owner, YouTube is one of the most affordable and effective ways you can gain massive exposure, generate traffic and qualified leads, increase your customer base, and make more sales. And it doesn’t require a lot of fancy equipment or editing software. In fact, many would argue that the more authentic your video posts are the more appealing they will be.

Additionally, the competition among businesses on YouTube is not as fierce as it will be in the next few years, which leads the field wide open right now. And given that Google owns YouTube, your video automatically goes into Google’s search engine. That means that, done correctly, any video you create stands a good chance of making its way to the top of the rankings across the board.

YouTube can’t and shouldn’t replace a standard website in your business’ overall marketing plan however. It can’t. No video that you post is ever going to provide the same depth of information that only a website can deliver. However, by linking your video to your website and those of others, you ensure that your prospective customers know how to find out all that they need to about you and your business quickly and easily while exponentially increasing the avenues from which you drive traffic.

Linking your YouTube channel content to your website is just one of the most basic rules you need to follow if you want to achieve optimal results for your efforts. Here are some others:

• Keywords will make or break you―As is true for any search engine optimization effort, knowing the keywords and phrases that your potential clients are looking out for is critical. Choose them carefully. The title and tags associated with your piece are also very important.

• Become part of the community―YouTube is a community of people, segments of which gravitate to one another due to common interests much like on all of the social networking sites and eBay. It’s important that you become an active participant in that community as much as possible if you want to realize the maximum benefits of your efforts. Do whatever you can to get your name and that of your business out there by taking time to post comments on other posts or joining a YouTube group that interests you. The more exposure you can get and the more buzz you can create by being a part of the action the better.

• Make sure your video adds value―Whether your video is designed to inform, educate or entertain it must engage the viewer and get them to take some action. In other words, it has to be worth watching. And that doesn’t mean you have to spend a lot. In fact, some of the most effective YouTube videos are the ones that were produced for very little money. Why? It’s because they add value for the viewer in some way that no amount of money can buy. Maybe it’s helping a viewer to solve a problem. Maybe it’s giving viewers an answer to a question or leading them to a product or service they want or need. Perhaps it’s demonstrating the correct way to do or repair something. Or maybe it’s just to make them laugh and forget their troubles for a while. Regardless of how you get the job done, the key is to create something engaging and compelling enough that someone will answer your call to action, which leads to the final point in this exercise….

• Don’t forget a clear call to action―Whether it is to contact you for more information, go to your website, click through to another post of some kind or contact you with any questions, your viewers should be left with little to no doubt about what it is you want them to do next. Having a clear call to action is the hallmark of any good marketing strategy and a post on YouTube is no exception.

There are lots of resources available to assist you in making the most of what YouTube has to offer, some of which are free and others that can cost you a bundle. One of the most affordable options out there today that we've found is Video Traffic Academy, a comprehensive DVD-based training program that will enable you to create your very own results-based video marketing strategy. For a short time only, this package is available for just $97, and it comes with a full 30-day money-back guarantee. What have you got to lose? Check out Video Traffic Academy today at http://www.videotrafficacademy.com/?hop=phflex.

Live On Your Own Terms
Related Blog Posts
28 Apr 15 Posted by: Kevin James Culp
in Marketing & Sales

Make sure to memorize these content marketing tips!

1. The content you create is more important than the offer you make. 2. Using professionals to create your content is a must and will pay off in the end and shoot for #2,000 words or longer to start out every other day or even posting...
Live On Your Own Terms
27 Apr 15 Posted by: Kevin James Culp
in Marketing & Sales

To break through what often seems like a whirlpool of worthless leads only to get to one or two serious buyers, I suggest cutting to the quick by asking direct and pointed Qualifying Questions.

This is an art but, not an exact science of what to ask when.  Usually that comes naturally to the...
Live On Your Own Terms
26 Apr 15 Posted by: Kevin James Culp
in Marketing & Sales

I find that I often buy media of various types from various media sources each month and wanted to share some insights into what I buy and why. I hope that this provides some insight into the opportunities with your own organization right now!  Let me help you identify high return-on-investment actions.

Live On Your Own Terms
26 Apr 15 Posted by: Kevin James Culp
in Marketing & Sales

Let's face it, these days post fun Google animal names for updates to their algorithm that shook up most organic SEO/SEM strategies that most had in place, if you want to market & advertise your business opportunity, you need to invest some serious effort to accomplish your goals successfully.

Also,...
Live On Your Own Terms
23 Apr 15 Posted by: Kevin James Culp
in Marketing & Sales

"SME’s Tech Tool Kit: 5 Ways to Kickstart Your Technology Plans - A technology blueprint is a non-negotiable component of a business start-up plan.

But as technology evolves at breakneck speed, you don’t want to spend time and money reinventing the wheel to respond to changes. For growing businesses,...
Live On Your Own Terms
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by Steven A. Bailey Founder/CEO ElderCare Resources® USA and Serving Seniors™

Last week I found myself in a discussion with a group of entrepreneurs whom were all between the ages of 55 and 67. Other than the fact that we were all able to get a nice discount at the movie theater,...
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