Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Sales Success Inspiration - Hello my friends and welcome to another installment of The Special Sauce Series on Sales.

Sales Success Inspiration is the name of the game today.  We left off with the last post "

No Sales! The Leads Suck! After ten years in the industry I have heard this more than once. In fact, I hear this so often that a series of educational blog posts are needed to educate sellers on how to close more deals - period.

No sales! Now, first I preface this entire post with one thought...

She Means Business: Turn Your Ideas into Reality and Become a Wildly Successful Entrepreneur Is our Book-of-the-Month.

Carrie Green began her entrepreneurial life at the tender age of 20, starting a company that would go global in just a few years. She has turned her experience...


Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Need Funding? Need To Offer Financing To Close More Deals? We Have Access 7,000+ Credit Providers. Learn more now...
How Many Leads Does It Take To Close A Sale?
This Article is now live on our blog and I know could be very insightful for many. Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
Productivity Hacks — Our Top 50
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
How Many Leads Does It Take To Close A Sale?
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Business Franchise Opportunities Funding
The principle reason entrepreneurs put off starting their own business is lack of funding... Read On
Top 50 Home-Based Business Ideas
Home-Based Business ownership can be the most rewarding endeavor you will ever undertake. The new year... Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
Why Advertise Your Business Opportunity?
Over the years we have been fortunate enough to receive quite a few testimonials. In fact, ... read on
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
Resource Center > Article
Growing Your Small Business or Franchise in Turbulent Times
17 Aug 11 Posted by: Kathleen C Lanza
in Growth & Profit
Share this Article:

Okay, so the economic outlook is once again uncertain right now given the recent debt ceiling squabble, Standard and Poor’s recent U.S. downgrade and all the contentious debate and uprisings over in Europe, all of which show no sign of being resolved anytime soon.  Home-based and other small business and franchise owners, many of whom now have become somewhat expert at surviving when things are tight, are now wondering just what the coming year will hold. 

While economic uncertainty can rock even the most stalwart business owner’s world, the fact is that many small businesses and franchises won’t just survive these turbulent times, they’ll actually grow and thrive, especially as things start to improve.  And they will improve.  History has shown us time and again that of this we can be certain. 

The question that any smart and determined entrepreneur is asking right about now given today’s economic climate is, “What principles are the most successful and long-standing business owners embracing that those who will falter and ultimately fail are not?”

Although the answer to that question is certainly complex, conventional wisdom boils down to six key components that should be part of any rational response and they are as follows:

Principle #1:  No Cost-Cutting Measure Is Too Small

Waste in any form and even if seemingly insignificant is a luxury business owners can’t afford.  Simple cost-cutting measures like finding a cheaper energy supplier, using less paper and ink and making bulk purchases wherever possible really add up.  In addition, managing your business affairs more efficiently improves cash flow.  For instance, look at how you can manage your accounts receivables and payables to your company’s maximum benefit and renegotiate with your suppliers as you are able.  The key is to watch your pennies without sacrificing quality and while remaining competitive.  No easy feat, but it can be done.

Principle #2:  The Customer Is King (or Queen)

Brand loyalty often goes out the window when times are tight.  That’s why it’s so important to do whatever it takes to ensure your customers feel appreciated and that they’re getting a great value for their money.  Keep the lines of communication wide open with your customers, tailor products and services to meet their needs whenever possible and use creative marketing strategies to entice and keep them on a regular basis.  You may also want to explore affordable CRM (Customer Relationship Management) software and service provider options that can assist you in not only retaining the customers you already have and reinforce their loyalty to you, but bring in new ones as well.

Principle #3:  Stay Focused

Don’t let your fears distract you from what it is you do well and best.  When things get tight, it’s all too easy to panic and start trying to be everything to everybody in an effort to bring in business.  Unfortunately, that scatter-shot approach rarely works because you dilute your limited resources trying to be a jack of all trades and a master of none.  Do more of what you know works and do it well, and your chances of being successful increase dramatically.

Principle #4:  Analyze Your Competition and Respond Accordingly

When competition is fierce, the law of the land is to keep you friends close and your enemies even closer.  You have to know what you’re up against on every level.  Monitor your competition.  Identify their strengths.  Understand their weaknesses.  Know what they’re charging for comparable products and services.  Most importantly, talk to your customers openly about why they chose you versus the competition, or if they leave you for the other guy, find out why so you can change something.

Principle #5:  Create a Marketing Plan and Be Consistent in Its Execution

If you don’t take time to develop a strong marketing plan and stick to it, you’re planning to fail.  It’s really that simple.  When times are tough is when it’s most critical that you put forth a consistent message and strengthen your brand.  After all, the companies with the strongest market presence are the ones in prime position to gain market share, especially as others begin to struggle.  And getting your name out there does not have to be expensive.  Networking, basic public relations, email-based newsletters and strategic marketing initiatives, couponing…the list of what you can do that’s relatively affordable and easy is substantial.  However, doing it right does require careful thought and effort.

Principle #6:  Sustain a Winning Mindset

Successful entrepreneurs share a number of traits in common, not the least of which is the inclination to see opportunity where others see obstacles.  They are eternal optimists, focusing not just on survival but growth, even when times are tight.  They keep their eyes fixed on their objectives and goals, both of which are always clearly defined and articulated.  They show persistence in the face of seemingly insurmountable challenges and define success in terms of their willingness to take action even if the outcome may be uncertain.

Related Blog Posts
19 Aug 16 Posted by: Kevin James Culp
in Growth & Profit

The Business Franchise Opportunity Sales Tips 7 Part Series was an idea launched by Keith Shaffer Director of Personal at TheLocalProject.net two weeks ago after a coaching session.  The credit goes to him for this...

10 Feb 16 Posted by: Kevin James Culp
in Growth & Profit
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is.  We receive lots of emails from people about various issues and we are always happy to help.  We also in many cases learn how we can do business better for the future.  Today, I share with you an actual letter we received...
29 Dec 15 Posted by: Kevin James Culp
in Growth & Profit
Funding is the lifeblood of any business. The principle reason entrepreneurs put off starting their own business is lack of it. Raising funds from venture capitalists, friends and family is fraught with danger and is often very time consuming. Funding your business by mortgaging your home is risky too....
1 Dec 15 Posted by: Kevin James Culp
in Growth & Profit
You would like to increase your reach to mobile customers. That is good and awesome; and truly we do wish you much success in being able to achieve this great goal, which will enable you to increase your revenue potentially, which is the main reason you want to do this in the first place. So here are...
26 Apr 15 Posted by: Kevin James Culp
in Growth & Profit
"According to a recent study, 81% of B2B Marketing and Sales professionals are using an insights-based approach as part of their strategy. These team of professionals commonly develop four types of insight-driven content, which are:

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
Video Spotlight
You're invited to view a Bartercard Online Franchise Presentation.

Premium Sponsor