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One of the greatest obstacles faced by thousands of returning veterans who are transitioning back into civilian life is in finding long-lasting gainful employment, according to Kevin Humes, the President/CEO of American Veterans Alliance/American Alliance for Disabled Veterans (501 C-3) and co-founder...
Negotiation is something that home-based or other small business, business opportunity or franchise owners need to contend with, like it or not. Unfortunately, far too many of them think it is okay to just wing it. They don't take the time to refine their skills in this area. As a result, they are doing...
If you’re a mom (or even a dad) who is currently making the job of raising kids your full-time job and who is also wrestling with the idea of buying a business opportunity or franchise, the recent raging and politically charged debate about what constitutes a “working” mom may hit close to home. Personally,...




Growth and Profit

6 Apr Posted by: Kathleen C Lanza
in Growth and Profit

The United States Center for Entrepreneurship (USCFE) announced this week that it is launching a “President’s Club Peer Advisory Groups” initiative designed to help small business owners handle the challenges they face and accept the opportunities that...

11 Oct Posted by: Kathleen C Lanza
in Growth and Profit

For successful home-based and other small business owners, the next logical step on your road to success may involve franchising your operation or turning it into a business opportunity.  But how do you know if you’ve got what it takes?  How do you know if your business is ready?  Whether you decide...

29 Sep Posted by: Kathleen C Lanza
in Growth and Profit

In a tight economy, offering customers the option to pay over time or in installments can be mighty tempting.  In fact, it oftentimes means the difference between getting work and having the work go elsewhere.  The only problem is that many home-based or other small business opportunity or franchise...

23 Aug Posted by: Kathleen C Lanza
in Growth and Profit

With more than 85 million users worldwide and growing at a rate of one new member every second, LinkedIn has become a major presence in today’s business world for professionals of all kinds, including home-based and other small business opportunity and franchise owners.  For those of you who aren’t clear...

17 Aug Posted by: Kathleen C Lanza
in Growth and Profit

Okay, so the economic outlook is once again uncertain right now given the recent debt ceiling squabble, Standard and Poor’s recent U.S. downgrade and all the contentious debate and uprisings over in Europe, all of which show no sign of being resolved anytime soon.  Home-based and other small business...

10 Aug Posted by: Kathleen C Lanza
in Growth and Profit

A loss leader is a product or service that is priced well below what is usual or customary with two key goals in mind.  One, it draws customers in the hopes that they will make more expensive and profitable purchases with any money they save and once they are paying attention.  And two, it familiarizes...

29 Apr Posted by: Kathleen C Lanza
in Growth and Profit

According to the spring 2011 edition of the American Express OPEN® Small Business Monitor, a decade-old semi-annual survey of business owners, small-business growth is prevailing over survival for the first...

22 Apr Posted by: Kathleen C Lanza
in Growth and Profit

It’s been more than 20 years since Stephen R. Covey wrote his inspiring national bestseller and what has become the definitive work on personal leadership and success, “The 7 Habits of Highly Effective People.”  Fortunately, the wisdom he so ably put forth those many years ago is today every...

9 Mar Posted by: Kathleen C Lanza
in Growth and Profit

Harmony:  a consistent, orderly or pleasing arrangement of parts... Much like a great piece of music, a well-run and profitable home-based or other small business is the result of the harmonious melding of a number of critical elements.  Although many would argue that some degree of luck also plays...

25 Oct Posted by: Zipporah Porton
in Growth and Profit

Just because a business is large in size doesn’t mean that it is immune to financial mistakes.  There are a number of things that small and large businesses alike tend to do that will end up costing a lot of money in the end.  The difference is that a small business opportunity is going to miss the money...

21 Oct Posted by: Kathleen C Lanza
in Growth and Profit

According to the U.S. Small Business Administration, your chances of making it in business for five years or more are roughly 50/50.  Okay, so the odds could be better, but they could be a whole lot worse too.  As is true with so many things in life, much of how you perceive your odds depends on your...

9 Sep Posted by: Zipporah Porton
in Growth and Profit

When running a small business, one thing you will definitely need to push sales further and get to the level of success you desire is a winning business proposal. Not to be confused with a business plan – which is used to map out how to run your company and raise capital – a business proposal is used...

20 May Posted by: Kevin James Culp
in Growth and Profit

“According to a survey by Arthur Anderson Enterprise Group (www.anderson.com) among businesses with up to 19 employees that got (startup) funding, the sources were: 68% bank business loans, 22% leasing, 16% vendor credit, 12% credit cards, 9% private...

19 May Posted by: Kevin James Culp
in Growth and Profit

In today’s economic climate, obtaining a small business loan, and even a simple bridge loan to make payroll, can be a monumental task.  While I can’t show you ways to “beat the system”, I can show you how you can stack the deck in your favor by doing some up-front preparation.  Getting the proper...

29 Mar Posted by: Kevin James Culp
in Growth and Profit

Are you looking for ways to drive free traffic to your web site? Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising are quick ways to drive traffic to your web site. However, those methods often cost a premium to employ. In some cases, if not correctly implemented, these methods...

13 Mar Posted by: Kevin James Culp
in Growth and Profit

Email marketing is critical in promoting your business opportunity right behind having a great web site that is easy to navigate along with a well-written newsletter. With the advent of new spam filters and falling prices, the email marketing service industry have seen some serious changes...

25 Feb Posted by: Kevin James Culp
in Growth and Profit

Are you living the American Dream by owning your own business? Is your business doing well but you now need to grow? Maybe you aren’t seeing the returns on your business that you thought you would have when you first opened. Maybe you decided to open a home-based business after being laid off or fired?...

18 Feb Posted by: Kevin James Culp
in Growth and Profit

If you’ve been one of the unfortunate people that signed up for a home-based business opportunity, distributorship, licensee opportunity or even a small franchise only to NOT see the success you were sold on, I feel for you; however, you’re not alone. I have some tips for you to possibly revive that...

16 Feb Posted by: Kevin James Culp
in Growth and Profit

Every so often I hear that someone “needs” to stop advertising because it is their “off season” or that they need to cut back on advertising to save money. This is a critical mistake and in most cases will cost you big. If you stop advertising, many things can happen. First and foremost, your savvier...

16 Feb Posted by: Kevin James Culp
in Growth and Profit

The recession has deeply affected most every person in almost all parts of the globe. In these difficult economic times, what remains true across the board is that you need to make every minute count and maximize every dollar spent to generate the best results possible. In my opinion, this recession...

5 Feb Posted by: Kevin James Culp
in Growth and Profit

Our advertisers often ask me about how to start an email marketing campaign. They ask what works and what doesn’t work for online & offline home-based business opportunities. For some reason, many think that this is an insurmountable project that they can’t possibly tackle on their own. This is not...

2 Feb Posted by: Kevin James Culp
in Growth and Profit

Auto Responder software programs are not new. These days they are commonplace if you’re used to working with emails or own a website. Many people are comfortable using Auto Response messages for personal purposes to say that you are “out of town” or that you “won’t be returning until after lunch” and...

31 Dec Posted by: Kevin James Culp
in Growth and Profit

First, let me say Happy New Year and what a year it has been! 2009 was one of the most challenging years for any home-based business in recent memory. Many have learned from the past and plan to get well organized in 2010. Also, many will open a new venture that will thrive in any market climate....

20 Dec Posted by: Kevin James Culp
in Growth and Profit

Seeking new types of customers should be something you do each week as a basic exercise for your budding home-based business, distributorship, or small franchise. I dislike the cliché “think outside the box” however; it does seem to apply here. If you don’t consistently expand your prospects and/or...

16 Dec Posted by: Kevin James Culp
in Growth and Profit

If you want to get noticed by the media, you need a media kit. A media kit is a packet of information about your business, product or service that is created for use by the press. Its purpose is to provide media members with the necessary data to report on your business. In many cases, your media...

24 Nov Posted by: Kevin James Culp
in Growth and Profit

If you haven’t assessed how your home-based business stacks up against your competition it's time you faced that challenge. It’s critical to first find your competition (you can probably do that pretty easily). A slightly more difficult, yet equally important task is knowing what to look for when you...

23 Nov Posted by: Kevin James Culp
in Growth and Profit

If you don’t know how to track your existing website traffic, you’re missing out on a critical marketing element that can aid you in many ways, not the least of which is sales. You can turn visitors into customers using a few easy tools. You just need to know what they are and how to apply them. The...

20 Nov Posted by: Kevin James Culp
in Growth and Profit

This comes up a lot when people who are thinking of expanding their home-based business start to think about a new hire, but don’t want to invest in doing a background check. The refrains are all too familiar…“They’re a close friend of the family.” “I’ve known this person for years.” “I don’t need...

13 Nov Posted by: Kevin James Culp
in Growth and Profit

A well-written press release is nothing without the distribution channels that “gets the word out”. In some cases, this can cost you a pretty penny if you don’t know where to source free methods. Often, for home-based business owners it is a matter of “how much and for what you get in return” that...

12 Nov Posted by: Kevin James Culp
in Growth and Profit

The advent of Social Media sites such as Myspace, Twitter, Flickr and Facebook among others always conjures up one question: How to monetize them in such a way so that you...

11 Nov Posted by: Kevin James Culp
in Growth and Profit

Advertising programs, and especially lead generation programs, take time to develop. In some cases, you need to be committed for a long period of time 
to determine how it develops before drawing conclusions in terms of its efficacy. For over two years now, I've discovered while working in the Business...

5 Nov Posted by: Kevin James Culp
in Growth and Profit

With every venture large and small there comes a time when you can’t do it all. It’s at this juncture, as you are  reaching a critical mass, that you can potentially make a tremendous costly mistake that can come back to haunt you for many a moon. Many home-based business owners start out on their...

4 Nov Posted by: Kevin James Culp
in Growth and Profit

Starting a home-based business is a lot easier than you might think. You can start with your own, or even buy an existing one. But the real challenge comes not in running the business, but in making it grow. The main perk I love about a home-based business is the flexibility it gives you. However,...

27 Oct Posted by: Kevin James Culp
in Growth and Profit

One of the most common mistakes for all aspiring home-based business people is overlooking the fact that their brilliant new business model idea has probably already been done. Unless you have truly invented the better mouse trap or created a new service that consumers can’t live without, it is more...

27 Oct Posted by: Kevin James Culp
in Growth and Profit

If you’re trying to be all things to all people you could be missing the boat and tossing money right out the window. Buying a Home Based business can be an easy proposition these days. For instance, BusinessOppotunity.com has dozens of Home Based businesses...

13 Oct Posted by: Kevin James Culp
in Growth and Profit

Starting a home based business requires passion, time, money, faith, and a lot of hard work. It is not an easy thing to do and success is not a given. However, there are certain practices that can help your home based business be successful. Whether you want to grow into a worldwide, multi-million...

15 Sep Posted by: Kevin James Culp
in Growth and Profit

Congratulations! You are finally realizing your dream and starting your own business. It was a big, scary step, but you took it and everything is working out. Perhaps  you found something on BusinessOpportunity.com that worked for you, or maybe our resources gave you an idea of your own. Business...





Ed Lewellen is the Senior Vice President of Talent Acquisition for Employers Edge, Inc., a company that uses its own highly successful and proven business model to improve the performance of other companies―coaching,...
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