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BusinessOpportunity.com interviewed the VP of GeoSearch SEO to find out what makes such a successful entrepreneur tick. Right away Jesse shared with us that he's been involved with GeoSearch...
I read this book a few months back. Truth is, I skimmed it and then went back and read it cover to cover more deeply two weeks ago. Content Marketing is on the rise and our readers and I want to know everything about what it can do for our website's, business opportunity promotion and to share that information...
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Growth and Profit

23 Nov 14 Posted by: Kevin James Culp
in Growth and Profit

900% Increase Special Sauce Edition v1.4: When To Call & When Not To Call Is The Single Question that InsideSales.com focused on for this study: When should companies call web-generated leads for optimal contact and qualification ratios?

Our agency...

26 Dec 13 Posted by: Kathleen C Lanza
in Growth and Profit
Given the recent news that gross domestic product (GDP) grew at a 4.1 percent annualized rate in the third quarter, its fastest pace in almost two years, and that the jobless rate fell to 7 percent in November, which is its lowest level in five years, there are finally some good signs the economy is...

6 Nov 13 Posted by: Kathleen C Lanza
in Growth and Profit
If you’re a business opportunity or other small business owner who is looking for a loan to grow your business, a couple of new options came online in the last few weeks that you may want to know more about… Paychex Small Business Loan Resource Center Payroll provider Paychex has...

11 Oct 13 Posted by: Kathleen C Lanza
in Growth and Profit
Business opportunity and other small- to medium-sized business (SMB) owners who want to learn more about how they can track and manage their own travel expenses and that of their employees have a FREE resource to get them started. It’s a sample expense policy template and guide from Concur, a leading...


19 Aug 13 Posted by: Kathleen C Lanza
in Growth and Profit
For the second year running, direct marketing leader Valpak® has announced it will be giving some nice chunks of change to small businesses who want to grow their operations as part of its Dough to Grow Award initiative for 2013. The contest runs from September 1 through October 31.

26 Apr 13 Posted by: Kathleen C Lanza
in Growth and Profit
Ever since the President proposed raising the minimum wage from the current rate of $7.25 an hour to $9 during his State of the Union address back in February,


25 Mar 13 Posted by: Kathleen C Lanza
in Growth and Profit
The past few weeks have witnessed a flurry of activity when it comes to new tools, services and products that home-based and other small

12 Mar 13 Posted by: Ron DeRosa
in Growth and Profit
Getting the word out in your community so folks are aware of your new company and the products or services it provides is a critical first step. If you ultimately want to be successful, you will need to create as many alliances as you can. One great, low-cost way to do this is by

16 Jan 13 Posted by: Kathleen C Lanza
in Growth and Profit
Unfortunately, a number of scams and cybersecurity threats are once again making national news, especially because they are oftentimes targeting small business owners in particular. If you are a business opportunity,

8 Jan 13 Posted by: Kathleen C Lanza
in Growth and Profit
Okay, so now that the dust has settled on the most recent fiscal cliff crisis, it’s time to take stock of what it all means for small business owners, especially given that there was so much attention paid to the impact that actually going over the cliff would have had on them specifically. While the...

26 Dec 12 Posted by: Kathleen C Lanza
in Growth and Profit
While growth in the franchise business opportunity category in the coming year is expected to be a little bit slower than it was in 2012, the overall franchising industry will continue to outpace growth in many other...

28 Nov 12 Posted by: Kathleen C Lanza
in Growth and Profit
Now that all the numbers have been crunched and the data is in, it’s safe to say that this year’s Small Business Saturday was on balance a great success. But then many of you business opportunity, franchise and other small business owners know that already, right? At least we hope so given that an estimated...

13 Nov 12 Posted by: Kathleen C Lanza
in Growth and Profit
Just when we thought Skype was giving the phone companies enough of a run for their money, now Microsoft’s relatively recent acquisition has added something new. It’s a platform designed especially for business opportunity and other small business and franchise owners that connects them free-of-charge...

10 Oct 12 Posted by: Kathleen C Lanza
in Growth and Profit
According to projections released last week by both the National Retail Federation (NRF) and its digital division Shop.org, the forecasts for holiday sales in 2012 are looking good. In fact, NRF’s anticipated increase of 4.1% to $586.1 billion in sales this year is higher than the 10-year average of...

3 Oct 12 Posted by: Kathleen C Lanza
in Growth and Profit
During the month of October, Valpak®, the well-known leader in print and digital coupons, is searching for North America’s favorite small business, and the winner will receive $10,000! Recognizing how difficult it is for small businesses to overcome obstacles and grow, especially given today’s tough...

19 Jul 12 Posted by: Kathleen C Lanza
in Growth and Profit
Are you a small- or medium-sized business (SMB), business opportunity, distributorship, licensee or franchise owner who could take your business to a whole other level if you could travel further more often? Maybe you work from home and having the ability to visit with prospective customers in different...

11 Jun 12 Posted by: Kathleen C Lanza
in Growth and Profit
A SWOT analysis is something every small business opportunity or franchise owner needs to know about and execute on a regular basis. It’s one of the easiest―and dare we say most fun―strategic planning tools you have at your disposal.

The acronym, SWOT, simply stands for Strengths, Weaknesses,...

17 May 12 Posted by: Kathleen C Lanza
in Growth and Profit
When starting your own work-at-home or other small business, it’s always a challenge to know what to charge for your products and services, that is if you are doing things correctly. The biggest mistake many small business owners make―especially those who are relatively new to entrepreneurship―is that...

6 Apr 12 Posted by: Kathleen C Lanza
in Growth and Profit
The United States Center for Entrepreneurship (USCFE) announced this week that it is launching a “President’s Club Peer Advisory Groups” initiative designed to help small business owners handle the challenges they face and accept the opportunities that...

11 Oct 11 Posted by: Kathleen C Lanza
in Growth and Profit
For successful home-based and other small business owners, the next logical step on your road to success may involve franchising your operation or turning it into a business opportunity.  But how do you know if you’ve got what it takes?  How do you know if your business is ready?  Whether you decide...

29 Sep 11 Posted by: Kathleen C Lanza
in Growth and Profit
In a tight economy, offering customers the option to pay over time or in installments can be mighty tempting.  In fact, it oftentimes means the difference between getting work and having the work go elsewhere.  The only problem is that many home-based or other small business opportunity or franchise...

23 Aug 11 Posted by: Kathleen C Lanza
in Growth and Profit
With more than 85 million users worldwide and growing at a rate of one new member every second, LinkedIn has become a major presence in today’s business world for professionals of all kinds, including home-based and other small business opportunity and franchise owners.  For those of you who aren’t clear...

17 Aug 11 Posted by: Kathleen C Lanza
in Growth and Profit
Okay, so the economic outlook is once again uncertain right now given the recent debt ceiling squabble, Standard and Poor’s recent U.S. downgrade and all the contentious debate and uprisings over in Europe, all of which show no sign of being resolved anytime soon.  Home-based and other small business...

10 Aug 11 Posted by: Kathleen C Lanza
in Growth and Profit
A loss leader is a product or service that is priced well below what is usual or customary with two key goals in mind.  One, it draws customers in the hopes that they will make more expensive and profitable purchases with any money they save and once they are paying attention.  And two, it familiarizes...

29 Apr 11 Posted by: Kathleen C Lanza
in Growth and Profit
According to the spring 2011 edition of the American Express OPEN® Small Business Monitor, a decade-old semi-annual survey of business owners, small-business growth is prevailing over survival for the first...

22 Apr 11 Posted by: Kathleen C Lanza
in Growth and Profit
It’s been more than 20 years since Stephen R. Covey wrote his inspiring national bestseller and what has become the definitive work on personal leadership and success, “The 7 Habits of Highly Effective People.”  Fortunately, the wisdom he so ably put forth those many years ago is today every...

9 Mar 11 Posted by: Kathleen C Lanza
in Growth and Profit
Harmony:  a consistent, orderly or pleasing arrangement of parts... Much like a great piece of music, a well-run and profitable home-based or other small business is the result of the harmonious melding of a number of critical elements.  Although many would argue that some degree of luck also plays...

25 Oct 10 Posted by: Zipporah Porton
in Growth and Profit
Just because a business is large in size doesn’t mean that it is immune to financial mistakes.  There are a number of things that small and large businesses alike tend to do that will end up costing a lot of money in the end.  The difference is that a small business opportunity is going to miss the money...

21 Oct 10 Posted by: Kathleen C Lanza
in Growth and Profit
According to the U.S. Small Business Administration, your chances of making it in business for five years or more are roughly 50/50.  Okay, so the odds could be better, but they could be a whole lot worse too.  As is true with so many things in life, much of how you perceive your odds depends on your...

9 Sep 10 Posted by: Zipporah Porton
in Growth and Profit
When running a small business, one thing you will definitely need to push sales further and get to the level of success you desire is a winning business proposal. Not to be confused with a business plan – which is used to map out how to run your company and raise capital – a business proposal is used...

20 May 10 Posted by: Kevin James Culp
in Growth and Profit
“According to a survey by Arthur Anderson Enterprise Group (www.anderson.com) among businesses with up to 19 employees that got (startup) funding, the sources were: 68% bank business loans, 22% leasing, 16% vendor credit, 12% credit cards, 9% private...

19 May 10 Posted by: Kevin James Culp
in Growth and Profit
In today’s economic climate, obtaining a small business loan, and even a simple bridge loan to make payroll, can be a monumental task.  While I can’t show you ways to “beat the system”, I can show you how you can stack the deck in your favor by doing some up-front preparation.  Getting the proper...

29 Mar 10 Posted by: Kevin James Culp
in Growth and Profit
Are you looking for ways to drive free traffic to your web site? Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising are quick ways to drive traffic to your web site. However, those methods often cost a premium to employ. In some cases, if not correctly implemented, these methods...

13 Mar 10 Posted by: Kevin James Culp
in Growth and Profit
Email marketing is critical in promoting your business opportunity right behind having a great web site that is easy to navigate along with a well-written newsletter. With the advent of new spam filters and falling prices, the email marketing service industry have seen some serious changes...

25 Feb 10 Posted by: Kevin James Culp
in Growth and Profit
Are you living the American Dream by owning your own business? Is your business doing well but you now need to grow? Maybe you aren’t seeing the returns on your business that you thought you would have when you first opened. Maybe you decided to open a home-based business after being laid off or fired?...

18 Feb 10 Posted by: Kevin James Culp
in Growth and Profit
If you’ve been one of the unfortunate people that signed up for a home-based business opportunity, distributorship, licensee opportunity or even a small franchise only to NOT see the success you were sold on, I feel for you; however, you’re not alone. I have some tips for you to possibly revive that...

16 Feb 10 Posted by: Kevin James Culp
in Growth and Profit
Every so often I hear that someone “needs” to stop advertising because it is their “off season” or that they need to cut back on advertising to save money. This is a critical mistake and in most cases will cost you big. If you stop advertising, many things can happen. First and foremost, your savvier...

16 Feb 10 Posted by: Kevin James Culp
in Growth and Profit
The recession has deeply affected most every person in almost all parts of the globe. In these difficult economic times, what remains true across the board is that you need to make every minute count and maximize every dollar spent to generate the best results possible. In my opinion, this recession...

5 Feb 10 Posted by: Kevin James Culp
in Growth and Profit
Our advertisers often ask me about how to start an email marketing campaign. They ask what works and what doesn’t work for online & offline home-based business opportunities. For some reason, many think that this is an insurmountable project that they can’t possibly tackle on their own. This is not...

2 Feb 10 Posted by: Kevin James Culp
in Growth and Profit
Auto Responder software programs are not new. These days they are commonplace if you’re used to working with emails or own a website. Many people are comfortable using Auto Response messages for personal purposes to say that you are “out of town” or that you “won’t be returning until after lunch” and...

31 Dec 09 Posted by: Kevin James Culp
in Growth and Profit
First, let me say Happy New Year and what a year it has been! 2009 was one of the most challenging years for any home-based business in recent memory. Many have learned from the past and plan to get well organized in 2010. Also, many will open a new venture that will thrive in any market climate....

20 Dec 09 Posted by: Kevin James Culp
in Growth and Profit
Seeking new types of customers should be something you do each week as a basic exercise for your budding home-based business, distributorship, or small franchise. I dislike the cliché “think outside the box” however; it does seem to apply here. If you don’t consistently expand your prospects and/or...

16 Dec 09 Posted by: Kevin James Culp
in Growth and Profit
If you want to get noticed by the media, you need a media kit. A media kit is a packet of information about your business, product or service that is created for use by the press. Its purpose is to provide media members with the necessary data to report on your business. In many cases, your media...

24 Nov 09 Posted by: Kevin James Culp
in Growth and Profit
If you haven’t assessed how your home-based business stacks up against your competition it's time you faced that challenge. It’s critical to first find your competition (you can probably do that pretty easily). A slightly more difficult, yet equally important task is knowing what to look for when you...

23 Nov 09 Posted by: Kevin James Culp
in Growth and Profit
If you don’t know how to track your existing website traffic, you’re missing out on a critical marketing element that can aid you in many ways, not the least of which is sales. You can turn visitors into customers using a few easy tools. You just need to know what they are and how to apply them. The...

20 Nov 09 Posted by: Kevin James Culp
in Growth and Profit
This comes up a lot when people who are thinking of expanding their home-based business start to think about a new hire, but don’t want to invest in doing a background check. The refrains are all too familiar…“They’re a close friend of the family.” “I’ve known this person for years.” “I don’t need...

13 Nov 09 Posted by: Kevin James Culp
in Growth and Profit
A well-written press release is nothing without the distribution channels that “gets the word out”. In some cases, this can cost you a pretty penny if you don’t know where to source free methods. Often, for home-based business owners it is a matter of “how much and for what you get in return” that...

12 Nov 09 Posted by: Kevin James Culp
in Growth and Profit
The advent of Social Media sites such as Myspace, Twitter, Flickr and Facebook among others always conjures up one question: How to monetize them in such a way so that you...

11 Nov 09 Posted by: Kevin James Culp
in Growth and Profit
Advertising programs, and especially lead generation programs, take time to develop. In some cases, you need to be committed for a long period of time 
to determine how it develops before drawing conclusions in terms of its efficacy. For over two years now, I've discovered while working in the Business...

5 Nov 09 Posted by: Kathleen C Lanza
in Growth and Profit
With every venture large and small there comes a time when you can’t do it all. It’s at this juncture, as you are  reaching a critical mass, that you can potentially make a tremendous costly mistake that can come back to haunt you for many a moon. Many home-based business owners start out on their...

4 Nov 09 Posted by: Kevin James Culp
in Growth and Profit
Starting a home-based business is a lot easier than you might think. You can start with your own, or even buy an existing one. But the real challenge comes not in running the business, but in making it grow. The main perk I love about a home-based business is the flexibility it gives you. However,...

27 Oct 09 Posted by: Kevin James Culp
in Growth and Profit
One of the most common mistakes for all aspiring home-based business people is overlooking the fact that their brilliant new business model idea has probably already been done. Unless you have truly invented the better mouse trap or created a new service that consumers can’t live without, it is more...

27 Oct 09 Posted by: Kevin James Culp
in Growth and Profit
If you’re trying to be all things to all people you could be missing the boat and tossing money right out the window. Buying a Home Based business can be an easy proposition these days. For instance, BusinessOppotunity.com has dozens of Home Based businesses...

13 Oct 09 Posted by: Kevin James Culp
in Growth and Profit
Starting a home based business requires passion, time, money, faith, and a lot of hard work. It is not an easy thing to do and success is not a given. However, there are certain practices that can help your home based business be successful. Whether you want to grow into a worldwide, multi-million...

15 Sep 09 Posted by: Kevin James Culp
in Growth and Profit
Congratulations! You are finally realizing your dream and starting your own business. It was a big, scary step, but you took it and everything is working out. Perhaps  you found something on BusinessOpportunity.com that worked for you, or maybe our resources gave you an idea of your own. Business...





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