Home Advertise Contact Blog Advertiser Login High-Yield Investments
Newsletter Signup

Business Opportunities
Change Your Life Get Into Business For Yourself Online Business Opportunities
Home-Based Business Opportunities
Licensee Opportunities
Low Cost Opportunities
Distributorship Opportunities
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

The Billion Dollar Salesman -Serving the World for 28 Years! I’ve truly lived a blessed life and I have also been fortunate to have many mentors that provided me with guidance and motivation. As a result of learning how to do things the right way the companies that I’ve owned have generated just...

StartUp Marketing - There is a wave of sheer exhilaration that comes with finishing your product or getting your startup to the starting line. But according to many entrepreneurs, that’s when the real work begins. People need to know what you have to offer before you can make money.

StartUp Marketing...

Top 5 Time Saving Tools - Time is money, it’s a fact. The better you streamline routine activities in your business day, the more time you’ll have to concentrate on making money.

Top 5 Time Saving Tools herein can help Technology help you. Instead of hiring a helper, you can set up software...
Business Opportunity for Sale

Sponsors

Be A Distributor
Work-at-Home
Small Business
Resource Center > Article
It Takes a Hot Voicemail to Land a Warm Lead
24 Feb 11 Posted by: Kathleen C Lanza
in Marketing & Sales
Share this Article:

If you are a successful entrepreneur who provides others like you the chance to follow in your footsteps by offering them a business opportunity, distributorship, licensee opportunity or even a small franchise, knowing how to work a warm lead is critical.  The first step in approaching any warm lead correctly is the all-important first contact, which will often be in the form of a voicemail.

What many people don’t fully appreciate is just how important both the timing and the content of any first contact truly are, particularly when it comes to leaving a message.  When you receive a warm lead―one that is generated either by you or via another source, such as BusinessOpportunity.com―it’s imperative that you act on that lead right away.  In fact, making some sort of initial first contact within three to five hours is optimal.  One business day is acceptable.  Three days or more and your warm lead may very well have grown cold. 

As challenging as the ideal turnaround time on a warm lead can be, you’ve got to face the fact that competition―even when we’re talking about business opportunities―is fierce.  Much like when they spend their hard-earned money on any other product, people who are looking to start a business are oftentimes shopping for the right fit by casting a wide net expressing initial interest.  And although finding the right candidate for your opportunity is very much about whether or not what you’re selling meets their needs, don’t think for one moment that it’s not every bit as much about your timing and sales pitch―because it is.

Your sales pitch begins with any first response you make to a warm lead.  If you reach a lead right out of the gate, that’s great.  More often than not however, you’ll simply get the opportunity to leave a voicemail message.  Either way, what you should say in that first few moments on the phone, whether in person or on a recording, needs to be clear, concise and include some really crucial information.

What You Must Say When You Only Have A Minute

The must-haves and must-dos when it comes to the perfect first contact with a warm lead are as follows:


  • Introduce yourself

  • Tell your lead you are responding to an inquiry for more information that they requested and tell them from where…THIS IS VERY IMPORTANT!  More often than not, if you don’t take a second to refresh a warm lead’s memory, you will have missed the one opportunity you will ever get to establish your credibility and move forward in the sales process.

  • Tell your lead what you are going to do next.  Be specific.  If your next step is to send an email containing key information about your opportunity, that’s a good move.  However, you need to tell them specifically what the subject line will say and ask that they make sure the message you are sending DOES NOT go to spam.  More about how to ensure your follow-up messages don’t go to spam in a moment.

  • Last but not least, you must tell your lead when you will be calling to follow-up yet once again, and then stick to it.  Again, be specific.  Will you be calling back in three days?  On Thursday?  By the end of the week?  If you’d like your lead to call you back, it’s certainly a more risky approach, but you need to tell them when would be a good time to reach you.

  • End with a kind sign-off and a mention of the hope that you’ll be able to talk more soon.


Of course, if you reach a warm lead in person right away, you’ll want to elaborate on your opportunity, what it’s all about and how it’s different and superior somewhere between the second and third steps spelled out above.  And while your discussion about the email you’ll be sending might also need some modification, the basic outline remains the same.  Most important to remember here, you MUST remind a warm lead that they sought out information from YOU, not the other way around!  If you don’t, you’re just another annoying person trying to sell something that your lead doesn’t necessarily want or need.

Avoiding Spam and Embracing Analytics

It’s NEVER enough to just send an email response to a warm lead and call it a day…NEVER!  Again, competition, even in the business-opportunity arena, is stiff.  You must stand out if you want to make the sale and find the right candidates for what it is you’re selling.

Fortunately, there are many options to help you craft just the right subject line to ensure your emails don’t land in someone’s spam file.  In fact, the common-knowledge do’s and don’ts as dictated by the experts are all over the internet.  Just start surfing on keywords and phrases like “spam checker” and “ideal subject line to avoid spam,” and you’ll get the idea. 

Subject line words and phrases such as “thank you” and “free” tell your warm lead absolutely nothing about what your email is about and are almost guaranteed to never reach their intended target.  In fact, they’ll usually rank at around a four or more on the scale that predicts the likelihood that a subject line will go to spam.  And yes, there is a scale that can help you gauge that.  For the record, anything above a 5 on that scale pretty much means what you’re sending will not land in a good place!  Additionally, subject lines any longer than 132 characters or so are a big no-no, and, again, will ultimately end up in a spam folder somewhere, never to find their audience. 

The fact is that there are all kinds of ways you can evaluate whether or not what you’re doing via email is working for you―if your message is getting through and making an impact.  It’s actually quite easy and affordable to track the analytics that can help you, such as bounce-back rates, deletions and confirmation of messages received, to name only a  few.  The truth is that without making the necessary investments in the software or services to track your email success and failure rates, how can you ever modify what’s not working so that it does?  You can’t.  Furthermore, when that kind of information is available to you and so easy to obtain, why not use it to your utmost advantage?  It’s probably one of the smartest things you can do.

Simply refining your initial approach when you’re cultivating a warm lead can go a long way toward converting it to a hot one and then a final sale.  So give some careful thought to whether or not you’re nurturing your leads appropriately.  Only you can make the most of them before they freeze up and are gone for good.

Live On Your Own Terms
Related Blog Posts
21 Dec 15 Posted by: Kevin James Culp
in Marketing & Sales

Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business is strong in many workers, but the price for many is discouraging.

Low Cost: Getting into a McDonald’s franchise...
Live On Your Own Terms
17 Dec 15 Posted by: Kevin James Culp
in Marketing & Sales
Email Marketing is on the rise for good reason. Would you like an effective way to reach close to 100% of your prospects and customers? A way that is cheap, simple to use, quick to implement and converts like crazy? You already have it--email marketing. It’s not old-fashioned, as some marketers and...
Live On Your Own Terms
8 Dec 15 Posted by: Kevin James Culp
in Marketing & Sales
There are multiple online channels you can use to generate leads, but what exactly are the avenues you can take. This info graph illustrates the varies channels you can implement to create one seamless lead generation campaign. The top level lists all of the routes that can drive traffic to your site. In...
Live On Your Own Terms
2 Dec 15 Posted by: Kevin James Culp
in Marketing & Sales
Wearable tech is no passing fad. Devices are available today that manage time, track health and fitness and help with a range of business needs. As an entrepreneur, open to new business opportunities, you may wonder about tapping into the money possibilities in selling these devices or developing related...
Live On Your Own Terms
1 Dec 15 Posted by: Kevin James Culp
in Marketing & Sales
You would like to increase your reach to mobile customers. That is good and awesome; and truly we do wish you much success in being able to achieve this great goal, which will enable you to increase your revenue potentially, which is the main reason you want to do this in the first place. So here are...
Live On Your Own Terms
Featured Listings
Entrepreneur
Be Your Own Boss

The Billion Dollar Salesman -Serving the World for 28 Years! I’ve truly lived a blessed life and I have also been fortunate to have many mentors that provided me with guidance and motivation. As a result of learning how to do things the right way the companies that I’ve owned have generated just...

Read More

Opportunity Video Spotlight

To speak with a sales representative now or for any questions call toll-free 1 (800) 223-5417 and select option 1. BUY - SELL - ADVERTISE

Premium Sponsor


If you are like me - you want extra income but don't want to spend ages at your computer viewing endless ads, or hassling friends, family and strangers about your opportunity. I didn't think what I wanted was out there - a SUBSTANTIAL extra income which requires practically NO EFFORT whatsoever.

Too good to be true?

We are a company which invest in Real Time Bidding (RTB). The profit that we earn from RTB is shared among our members who are stakeholders in our business. You get 150% return on ANYTHING you put in - GUARANTEED. It's an absolute no-brainer with instant withdrawals.

Investments start from as little as $20 to $10.000 - the investment packs expire at 150%.

EXAMPLE: if you invest $20 you will get $30 back. Invest $10,000 and get $15,000. All you do is buy a pack (like a share), and watch it grow!

There is a 150% GUARANTEED return on investment with NO RISK.