Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Improve Customer Engagement - The days of endless customer tickets are finally over, all thanks to the advancements in technology and innovations from clever software developers.

Improve Customer Engagement - Instead of being constantly overwhelmed by countless...

Free Lead Generation is a hot topic these days since many pay a pretty penny per portal to generate leads to increase ROI.

Free Lead Generation is part of any markets platform.  It is important to note that this November was 'nutty' for lack of a better word.  The purpose of this blog post...

Small Business Media and tapping into that vein can be a tricky and somewhat slippery slope unless you know some tricks of the trade.  Getting your message in front of the right audience is often the key to success.  So, where are the keys to the kingdom you ask and how can you get your hands on...


Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Wealthpaths by Helo
HELO is changing the game in wearable fitness devices. Get your own HELO, show it off and make money referring others.
How Many Leads Does It Take To Close A Sale?
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
How Many Leads Does It Take To Close A Sale?
This Article is now live on our blog and I know could be very insightful for many. Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Top 50 Home-Based Business Ideas
Home-Based Business ownership can be the most rewarding endeavor you will ever undertake. The new year... Read On
Green Businesses Make Good Sense
Shoppers worldwide are concerned about climate change and environmental dangers. That’s why the demand... Read on
 
Resource Center > Article
How a Football Game Launched the Busiest Shopping Weekend of the Year
23 Nov 12 Posted by: Kathleen C Lanza
in Marketing & Sales
Share this Article:

Today marks the beginning of the busiest shopping weekend of the year, starting with Black Friday, followed by Small Business Saturday and culminating with Cyber Monday. For many small business owners, it's the most important sales and marketing opportunity they have all year. As for consumers, love it or hate it, the holidays just wouldn't be the same without all the hoopla.

So where did it all start and why?

The newest addition to the triad, American Express’ Small Business Saturday was started just two years ago as a means of encouraging consumers to patronize locally owned brick and mortar businesses that keep our communities and local economies strong. As for Cyber Monday, it too is a relatively recent event. It was started in 2005 by the National Retail Federation as a nationwide marketing platform for online retailers to compete for precious Black Friday shopping dollars.

And while these two days have certainly become notable over the last few years, neither one of them can hold a candle to what is perhaps the craziest phenomenon of them all…Black Friday.

Exhibit A? Let’s start with the tents set up outside virtually every Best Buy in the country last night. What’s that all about? How did we get here? What’s the history? Is Black Friday really the biggest shopping day of the year, or is it all about the hype?

For starters, the name “Black Friday” did not originate with the idea that it marks the day when retailers reap such huge profits that they are able to “get in the black” as opposed to being in the red. That’s actually mid-80's public relations spin engineered by business owners who wanted to see a more positive spin on things than what was really at the heart of it all.


The truth is Black Friday's moniker actually dates back to the one thing that Americans perhaps prize even more than their love of shopping... football.

Back in the 60's, Black Friday started out as the day that happened to be sandwiched between Thanksgiving and the traditional Army-Navy football game in Philadelphia—an event that drew immense crowds, all of which was good for local shop owners and businesses but was dreaded by anyone who had to navigate the city’s streets. That’s right, Black Friday began as nothing more than a day of irritation caused by too many people being out and about and causing a lot of snarling traffic.

And that’s changed today how exactly? Scrooge is in the building!

Actually, Black Friday has become one of our most exulted holiday traditions—one worthy of our creating temporary little tent cities and bonding late into the freezing cold night just to get a great deal. And while it doesn’t necessarily rank as the busiest shopping day in any given year when it comes to gross receipts, it almost certainly draws the most customer traffic.

Hype? You betcha! And we Americans love every minute of it.

So much so that today, despite the crowds and long lines or maybe even because of them, millions of us will strike out in search of the perfect gift, the best deal and a little holiday spirit, proving once again that sometimes the risk of a little irritation is just plain worth it.

 

Related Blog Posts
15 Sep 16 Posted by: Kevin James Culp
in Marketing & Sales

Expanding Opportunity Services - It has always been our mission to provide the best customer service possible and have recently added no cost training and coaching sessions for all active advertisers. Now, we are going a step further to address the one major problem faced by opportunity owners–lack...

28 Aug 16 Posted by: Kevin James Culp
in Marketing & Sales

Managing Business Sales Leads Made Easy - In our last blog post we detailed for our advertisers and anyone thinking of advertising with us how to better work with our back office.  How to better manage your leads is what we are going to focus on in this second of seven installments designed to help...

19 Aug 16 Posted by: Kevin James Culp
in Marketing & Sales

The Business Franchise Opportunity Sales Tips 7 Part Series was an idea launched by Keith Shaffer Director of Personal at TheLocalProject.net two weeks ago after a coaching session.  The credit goes to him for this...

17 Dec 15 Posted by: Kevin James Culp
in Marketing & Sales
Email Marketing is on the rise for good reason. Would you like an effective way to reach close to 100% of your prospects and customers? A way that is cheap, simple to use, quick to implement and converts like crazy? You already have it--email marketing. It’s not old-fashioned, as some marketers and...
2 Dec 15 Posted by: Kevin James Culp
in Marketing & Sales
Wearable tech is no passing fad. Devices are available today that manage time, track health and fitness and help with a range of business needs. As an entrepreneur, open to new business opportunities, you may wonder about tapping into the money possibilities in selling these devices or developing related...
 
   

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
Video Spotlight
You're invited to view a Bartercard Online Franchise Presentation.

Premium Sponsor