Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Conversion Rate Optimization - Every business owner knows the importance of a good online presence to increase a company’s visibility in a crowded and competitive marketplace. But getting more visitors and broader publicity is only half the story.

By improving conversion rates, you can give...

Offering Financing Boosts Bottom Line - Staying afloat takes capital. But the process of attracting financing is confusing for small business owners. That’s why a system like FundAbility is so powerful.

Offering Financing Boosts Bottom Line - Here is a look at how you can offer help with financing...

International Business Expansion - Once your business has established itself on the domestic scene, you should then think about the next steps for your company to help it develop and grow.

International Business Expansion - One option you may want to consider is to take your business overseas...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
FundAbility
Need Funding? Need To Offer Financing To Close More Deals? We Have Access 7,000+ Credit Providers. Learn more now...
 
Resource Center > Article
How Does Your Home-Based Business Stack Up Against Your Competition?
24 Nov 09 Posted by: Kevin James Culp
in Growth & Profit
Share this Article:

If you haven’t assessed how your home-based business stacks up against your competition it's time you faced that challenge. It’s critical to first find your competition (you can probably do that pretty easily). A slightly more difficult, yet equally important task is knowing what to look for when you do find your competitors. Identifying and targeting ways to beat your competition using the information you’ve gathered can be challenging, so take it slow and be methodical. These steps are often overlooked or even skipped step when writing a business plan or when assigning short-term and long-term goals for your new home-based business. You should set aside at least an hour a week to refine the business plan you've written by doing consistent research on your competition to aid your growth.

Getting Started
Start with a thorough search using Google or other search engines. You can check their website rankings against your own, you can also visit their web site to see how their navigation is set up along with the services and products they provide along with related costs. You can also look locally, as many home-based businesses that are run from the home get out in your local area to reach their customers face to face. From local farmers markets to craft fairs to trade shows - all are a good way to find your competition and even strike up a conversation.

What To Look For
You should look at your competitor’s website navigation and the written copy on both their home and interior pages. You can also look at related sales information if they offer PDF’s for download. You might even bump into their customer service techniques and media kits while studying their websites. Your competitive analysis process presents an opportunity to describe your major competitors in terms of the factors that most influence revenues. This may include your competitor’s:


  • organization size

  • market share

  • comparative product quality

  • growth

  • available capital and resources

  • image

  • marketing strategy

  • target markets
How To Beat Your Competition
One way to beat your home-based business competition online is to have a higher search engine ranking than they do. To do this you will need to perform Search Engine Optimization (SEO) work that you could do yourself or hire a SEO firm to do for you. Pricing could be something to consider. How you price your product or service can give you an edge over the competition by offering the same product or service at a lower cost or even offer better service for the same price.

How To Beat Your Competition

Do your homework because staying ahead of your competition is a multi-faceted and on-going task. Making an analysis of your competition can potentially spark news ideas to give you an edge so get started today.

 

Carpe Diem My Friends!

Related Blog Posts
21 Apr 17 Posted by: Kevin James Culp
in Growth & Profit

Offering Financing Boosts Bottom Line - Staying afloat takes capital. But the process of attracting financing is confusing for small business owners. That’s why a system like FundAbility is so powerful.

Offering Financing Boosts Bottom Line - Here is a look at how you can offer help with financing...
19 Apr 17 Posted by: Tom Ollerenshaw
in Growth & Profit

International Business Expansion - Once your business has established itself on the domestic scene, you should then think about the next steps for your company to help it develop and grow.

International Business Expansion - One option you may want to consider is to take your business overseas...
19 Aug 16 Posted by: Kevin James Culp
in Growth & Profit

The Business Franchise Opportunity Sales Tips 7 Part Series was an idea launched by Keith Shaffer Director of Personal at TheLocalProject.net two weeks ago after a coaching session.  The credit goes to him for this...

10 Feb 16 Posted by: Kevin James Culp
in Growth & Profit
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is.  We receive lots of emails from people about various issues and we are always happy to help.  We also in many cases learn how we can do business better for the future.  Today, I share with you an actual letter we received...
29 Dec 15 Posted by: Kevin James Culp
in Growth & Profit
Funding is the lifeblood of any business. The principle reason entrepreneurs put off starting their own business is lack of it. Raising funds from venture capitalists, friends and family is fraught with danger and is often very time consuming. Funding your business by mortgaging your home is risky too....
 
   

Entrepreneur Exchange is our forum where we interview the Influencers, CEO's, Author's, Business Owners Of All Types, Shapes and Sizes.

Entrepreneur Exchange: Today, we sat down with Marc Winkelman, CEO of
Video Spotlight
You're invited to view a Bartercard Online Franchise Presentation.

Premium Sponsor