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Resource Center > Article
How Links and Content Work Together in SEO Rankings
5 Aug 15 Posted by: Kevin James Culp
in Marketing & Sales
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The goal for your website to rank high on Google’s search engine results page. An essential factor in getting there is getting quality external links pointing to your site.

According to the SEO-guru Moz, the higher your link profile, the more likely it is you will be seen by the search engines. It is an critical task for all website owners who want to rank better.

Not Just Any Links

You can’t simply get any type of links and make an impression on Google. You need to use links from sites that are reputable and rank high themselves with the search engine.

Buying links isn’t the way to go. You want them to occur naturally. However, you can give the process a little boost. You can increase the chances of gaining quality external links for your site with consistent networking and effective communication.

Here is a look at the six best ways to gain better links for your site.

Superior Content

It’s the big cliché, content is king. And it’s true. Your site must have quality content to catch the eye of Google. Your articles, videos and images must answer questions and solve problems for visitors.

Other sites won’t link to yours unless the owners see that you have effective content on your site. In fact, if a reputable site links to one with low-grade content, it will actually bring their own SEO rankings down.

List Your Site in Directories

There are numerous online directories, some free and others that require you to pay a fee. It takes time and effort to find them and add the listing. But it’s worth it because you will naturally increase the number of links to your site.

Request the Link

Check out other sites that you respect and have some connection with your own. Do your research so you know what you’re talking about when you approach the owner for a link.

You must be able to tell the owner why linking to your site is good for his own site. Sending out a batch of emails requesting links won’t work. This takes one-on-one communication, backed up by solid reasons it’s a win-win for both of you. Over time, you will gain solid backlinks that will add to the reputation of both your sites.

Social Links

Add your link to your social media profiles, in places like Twitter, Google+, Facebook and LinkedIn. When people share your social media content, your links travel far and wide.

Be sure to have social media buttons prominently displayed on your site. Make it easy for people to share. This will increase the chances they will spread the word when they come across information that is relevant to their needs.

Comment on blogs that are related to your content. Post in forums that are connected to your topic. Look into sites like Quora and other question and answer websites. Answer relevant questions with useful information.

Blog on Other Sites

Guest blogging is an excellent way to get external links from quality sites. Blogs are always in need of content. Offer them entertaining, helpful posts for free. Add information about your site in your bio box or naturally within the text. The content should never be spammy.

An extra benefit is that you get your own blog in front of a new audience, which will result in more visitors to your site. You become a leader in your niche and gain credibility with others with franchises and business opportunities by guest blogging on high-end sites.

Use Video

You can add your links to your description of videos that you post on YouTube, Vimeo and similar video-sharing sites. Video is one of the most popular ways to get people to view your content. And the more people who watch them, the greater the spread of your links.

Many people prefer videos to reading text. It is worthwhile to learn how to convert a blog post to a video and adding it to the top of your post. This substantially increases your chances of people staying on your site and sharing your content.

To rank high on the search engine results page, you need to spend time getting high quality external links. The effort will result in a better spot on the SERP page and increased visitors to your pages.

Live On Your Own Terms
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