Here is another installment of The Special Sauce by Kevin James Culp. Over and over, we hear the term 'Rich Content' or 'Be Content Rich' on your website and your blog if you have one. The blog is more important to have almost real-time relevant content that is updated, motivating and in context to the topic being discussed. Most of all, it should make a reader act in some way, feel in some way and have been bettered for it.
"The present day interest of audiences in “old” music is a comparatively new phenomenon. Throughout the 17th and 18th centuries, audiences were interested only in new music and kept composers busy producing new pieces for their next performance."
~ Robert Weisberg, Creativity: Beyond the Myth of Genius
Real-time marketing isn't just likes on Facebook, retweets on Twitter, or views on YouTube. It's about engaging consumers and driving purchasing decisions by adding value at every touch point. Think about it and you will understand right away that if you live your business as a lifestyle, your life, what you do, what you don't do and so much more becomes rich content my friends. Start living your business and soon you'll have so much content-rich relevant content you will have a to pick a day to publish it all.
Carpe Diem My Friends