Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Business Opportunities to Own
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Want more sales? Need to grow your business? Use the top 7 methods to generate more leads!

If you read Friday’s blog, you know that one of the best ways to increase sales is to generate...

Are sales down? Do you need to boost sales? Check out our latest tips and tricks to increase sales fast!

Let’s be honest, if sales are low, business and moral are low. Low sales over a period of time can lead to a business shutting down. With online retail giants, like Amazon,...

To help you get inspired, we’ve collected success stories from some of the top mom entrepreneurs of 2017, or mompreneurs.

There is no question that starting your own business is tough. It requires a lot of time, dedication, effort, and money. You’re putting your financial stability, job security,...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Hurricane Recovery Resources for Business Opportunity Owners
in the wake of a crisis of this magnitude can be especially maddening, DisasterAssistance.gov is good place to start...
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Productivity Hacks — Our Top 50
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Sales Hack To Increase Your ROI and Productivity
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is. We receive lots of emails.. Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
How Many Leads Does It Take To Close A Sale?
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
 
Resource Center > Article
Influencer Marketing: What Is It? How Can It Help Me?
29 Oct 15 Posted by: Kevin James Culp
in Featured Articles
Share this Article:

In the past, your buyers relied on what companies told them and based their purchasing decisions to a high degree on that. Not anymore. Your consumers are looking more and more to their fellow consumers when they try to decide which product or service to buy.

What Is Influencer Marketing?

This trend is called influencer marketing, meaning buyers check with other buyers who have experience with a product or company, as well as the testimonials and input of famous personalities. According to Sean Burrows, there are actually four levels of influencers:

  • Celebrities

  • Publishers

  • Fans

  • Friends
Relying on the internet to research goods is a staple in most homes. This includes checking opinions on social media like Instagram, Pinterest, YouTube, Facebook and Twitter.

This opens up a wide range of potential marketing strategies. It also marks the end of total reliance on print ads and television commercials for specific products and services. They still have their place, but the emphasis has shifted online to inbound marketing tactics.

The three essential parts of influencer marketing are:

  • making the most of consumer-to-consumer opinions and reviews

  • finding influencers like bloggers and top people in your social media networks related to your product

  • choosing celebrities who are a good fit for your market and your product
According to advertising leader McKinsey & Company, word of mouth is a major reason people choose to buy. Calling it a “consumer-driven world,” they note that word-of-mouth marketing results in double the number of sales as paid advertising does. Not only that, if you get a buyer from this method, his retention rate is 37% higher.

How Can You Make the Most of Influencer Marketing?

As the owner of one of the many business opportunities available, you want to get the most out of your marketing dollars. That means understanding how to use influencer channels to get your message across.

Influencer marketing is all about blogs and social media. Your potential buyers are researching online and finding other people who had experience with your type of product or with your company.

They believe what other people tell them, especially when they have hands-on experience. Use this to your advantage when you are deciding on the best opportunity marketing methods.

Make It Entertaining, Not Lecturing

Though they pay less attention to your print ads and commercials, your consumers still want to hear from you. But they now expect you to talk with them, not at them. This means using entertaining, useful content to get their attention and gain their trust.

When you present your message in an entertaining fashion, it doesn’t interrupt the experience of your consumer. Think about the groan that goes up when a television commercial comes on right in the middle of a tense stand off in a thriller. Called native advertising, influencer marketing is a gentler, online approach that is actually part of the enjoyment for your prospect, if it’s done right.

When you write practical, useful articles that help your buyer solve her problems, when you make a video that shows in an entertaining fashion how to use your service and when you post attractive photos and images, you serve your audience. This gives you greater credibility with them and helps to develop a relationship with them.

Celebrities Are Still Important

In the past, celebrities were paid to star in print and media campaigns for a brand. This is still part of the equation. A famous singer or athlete gets immediate attention in the noisy online world. He can convey a sense of trustworthiness and reliability that transfers it self to your product.

But you don’t have them stand up in front of a camera and say, “This is the product to buy.” Instead, do what Lord & Taylor did when it wanted to get people to buy their new line of dresses. It got 50 celebrities to wear the dress. On the same day, all 50 photos were posted on Instagram, garnering a huge amount of attention. The result: the entire stock was sold out within a week.

When you are able to connect your brand with an influencer, you subtly connect and convince prospective buyers that you have what they want and it is in demand.

Develop an Image for Your Influencer

To choose the best influencer for your product, whether a celebrity or a blogger, the marketing influencers at Kissmetrics suggest you tailor the image. Leave nothing to chance in your campaign, by making it suit each of these categories.

  • personality type: would your audience respond best to an activist, an authority, one who simply informs or an entertainer?

  • Niche: choose one or two of the best niches where your audience is found and put your efforts there; for example, marketing and small business

  • Topics: choose topics that spark a lot of interest on blogs in your niche
Know Your Audience

Both for word of mouth and for celebrity posting and ads, you need to know where your prospects are. It does no good to have entertaining content if you are presenting it to people who aren’t interested in what you are offering. Target your buyers. Find out where they hang out online and set up an account.

Investigate what their problems are, what topics they are interested in, what types of tweets they make and videos they watch. Then target your content to solving their problems, entertaining them and providing them with information they can use. When you do this often enough, they will start looking for your posts.

Over time, you develop a reputation for honesty and service. Your prospects come to trust you, seek you out and buy from you. They will spread the word about you and what you are offering.

nflu Image

Related Blog Posts
16 Oct 17 Posted by: Margaret Mallonée
in Featured Articles

Want more sales? Need to grow your business? Use the top 7 methods to generate more leads!

If you read Friday’s blog, you know that one of the best ways to increase sales is to generate...
13 Oct 17 Posted by: Margaret Mallonée
in Featured Articles

Are sales down? Do you need to boost sales? Check out our latest tips and tricks to increase sales fast!

Let’s be honest, if sales are low, business and moral are low. Low sales over a period of time can lead to a business shutting down. With online retail giants, like Amazon,...
11 Oct 17 Posted by: Margaret Mallonée
in Featured Articles

To help you get inspired, we’ve collected success stories from some of the top mom entrepreneurs of 2017, or mompreneurs.

There is no question that starting your own business is tough. It requires a lot of time, dedication, effort, and money. You’re putting your financial stability, job security,...
10 Oct 17 Posted by: Kevin James Culp
in Featured Articles

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
6 Oct 17 Posted by: Margaret Mallonée
in Featured Articles

Best Money Making Small Businesses – What Industries Are Booming? What Industries Are Tanking?

It’s no surprise there are a million and one ideas for small businesses. Taking the risk to open your own business takes a lot of courage. You’re putting your livelihood, job security, and financial...
 
   

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
Read More


Premium Sponsor