Home Advertise Contact Blog Advertiser Login High-Yield Investments
Newsletter Signup

Business Opportunities
Change Your Life Get Into Business For Yourself Online Business Opportunities
Home-Based Business Opportunities
Licensee Opportunities
Low Cost Opportunities
Distributorship Opportunities
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Expanding Opportunity Services - It has always been our mission to provide the best customer service possible and have recently added no cost training and coaching sessions for all active advertisers. Now, we are going a step further to address the one major problem faced by opportunity owners–lack...

Drone Technology - Don’t think drones and franchises and businesses opportunities have anything in common? Think again. Drone technology is transforming the way many industries tackle a wide range of everyday services.

Drone Technology - Here is a look at how drones are impacting the way businesses...

Better Salespeople - “One thing I do know is you have to be able to sell if you own almost any type of opportunity and if you can't you should hire someone who can. Problem is what type of person makes the best salesperson that you can count on and why?", says business opportunity...

Business Opportunity for Sale

Sponsors

Get a piece of the BILLION DOLLAR APP INDUSTRY! LOCK IN A TOP POSITION. Click of Call Bill Toth Phone: (716) 345-1888
Need To Fill Positions Fastest Growing, All Inbound Call, Direct To Consumer Distribution Team In The USA! 217-718-4744
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
Home-Based Business ownership can be the most rewarding endeavor you will ever undertake. The new year... Read On
Flexible work schedule, no experience needed, and complete training and support available!
Be A Distributor
Work-at-Home
Small Business
Resource Center > Article
Influencer Marketing: What Is It? How Can It Help Me?
29 Oct 15 Posted by: Kevin James Culp
in Featured Articles
Share this Article:

In the past, your buyers relied on what companies told them and based their purchasing decisions to a high degree on that. Not anymore. Your consumers are looking more and more to their fellow consumers when they try to decide which product or service to buy.

What Is Influencer Marketing?

This trend is called influencer marketing, meaning buyers check with other buyers who have experience with a product or company, as well as the testimonials and input of famous personalities. According to Sean Burrows, there are actually four levels of influencers:

  • Celebrities

  • Publishers

  • Fans

  • Friends
Relying on the internet to research goods is a staple in most homes. This includes checking opinions on social media like Instagram, Pinterest, YouTube, Facebook and Twitter.

This opens up a wide range of potential marketing strategies. It also marks the end of total reliance on print ads and television commercials for specific products and services. They still have their place, but the emphasis has shifted online to inbound marketing tactics.

The three essential parts of influencer marketing are:

  • making the most of consumer-to-consumer opinions and reviews

  • finding influencers like bloggers and top people in your social media networks related to your product

  • choosing celebrities who are a good fit for your market and your product
According to advertising leader McKinsey & Company, word of mouth is a major reason people choose to buy. Calling it a “consumer-driven world,” they note that word-of-mouth marketing results in double the number of sales as paid advertising does. Not only that, if you get a buyer from this method, his retention rate is 37% higher.

How Can You Make the Most of Influencer Marketing?

As the owner of one of the many business opportunities available, you want to get the most out of your marketing dollars. That means understanding how to use influencer channels to get your message across.

Influencer marketing is all about blogs and social media. Your potential buyers are researching online and finding other people who had experience with your type of product or with your company.

They believe what other people tell them, especially when they have hands-on experience. Use this to your advantage when you are deciding on the best opportunity marketing methods.

Make It Entertaining, Not Lecturing

Though they pay less attention to your print ads and commercials, your consumers still want to hear from you. But they now expect you to talk with them, not at them. This means using entertaining, useful content to get their attention and gain their trust.

When you present your message in an entertaining fashion, it doesn’t interrupt the experience of your consumer. Think about the groan that goes up when a television commercial comes on right in the middle of a tense stand off in a thriller. Called native advertising, influencer marketing is a gentler, online approach that is actually part of the enjoyment for your prospect, if it’s done right.

When you write practical, useful articles that help your buyer solve her problems, when you make a video that shows in an entertaining fashion how to use your service and when you post attractive photos and images, you serve your audience. This gives you greater credibility with them and helps to develop a relationship with them.

Celebrities Are Still Important

In the past, celebrities were paid to star in print and media campaigns for a brand. This is still part of the equation. A famous singer or athlete gets immediate attention in the noisy online world. He can convey a sense of trustworthiness and reliability that transfers it self to your product.

But you don’t have them stand up in front of a camera and say, “This is the product to buy.” Instead, do what Lord & Taylor did when it wanted to get people to buy their new line of dresses. It got 50 celebrities to wear the dress. On the same day, all 50 photos were posted on Instagram, garnering a huge amount of attention. The result: the entire stock was sold out within a week.

When you are able to connect your brand with an influencer, you subtly connect and convince prospective buyers that you have what they want and it is in demand.

Develop an Image for Your Influencer

To choose the best influencer for your product, whether a celebrity or a blogger, the marketing influencers at Kissmetrics suggest you tailor the image. Leave nothing to chance in your campaign, by making it suit each of these categories.

  • personality type: would your audience respond best to an activist, an authority, one who simply informs or an entertainer?

  • Niche: choose one or two of the best niches where your audience is found and put your efforts there; for example, marketing and small business

  • Topics: choose topics that spark a lot of interest on blogs in your niche
Know Your Audience

Both for word of mouth and for celebrity posting and ads, you need to know where your prospects are. It does no good to have entertaining content if you are presenting it to people who aren’t interested in what you are offering. Target your buyers. Find out where they hang out online and set up an account.

Investigate what their problems are, what topics they are interested in, what types of tweets they make and videos they watch. Then target your content to solving their problems, entertaining them and providing them with information they can use. When you do this often enough, they will start looking for your posts.

Over time, you develop a reputation for honesty and service. Your prospects come to trust you, seek you out and buy from you. They will spread the word about you and what you are offering.

nflu Image

Live On Your Own Terms
Related Blog Posts
15 Sep 16 Posted by: Kevin James Culp
in Featured Articles

Expanding Opportunity Services - It has always been our mission to provide the best customer service possible and have recently added no cost training and coaching sessions for all active advertisers. Now, we are going a step further to address the one major problem faced by opportunity owners–lack...

Live On Your Own Terms
8 Sep 16 Posted by: Todd Hatch
in Featured Articles

Drone Technology - Don’t think drones and franchises and businesses opportunities have anything in common? Think again. Drone technology is transforming the way many industries tackle a wide range of everyday services.

Drone Technology - Here is a look at how drones are impacting the way businesses...
Live On Your Own Terms
6 Sep 16 Posted by: Kevin James Culp
in Featured Articles

Better Salespeople - “One thing I do know is you have to be able to sell if you own almost any type of opportunity and if you can't you should hire someone who can. Problem is what type of person makes the best salesperson that you can count on and why?", says business opportunity...

Live On Your Own Terms
10 Aug 16 Posted by: Kathleen C Lanza
in Featured Articles

Free Business Opportunity Seekers is what I Googled just now to see what came up. I know that many are looking to get into a business with no money. Yet, hey have the actual potential to make it not just invest a lot of sweat equality that goes no where.

OMG it was MLM city and a nightmare...
Live On Your Own Terms
9 Aug 16 Posted by: Kevin James Culp
in Featured Articles

Start a Business Opportunity with $100 or Less - Don’t let a lack of funds keep you from starting your own business.

Start a Business Opportunity with $100 or Less Really IS possible. The variety of opportunities available is surprising, and not all are internet related. It’s a fact, you don’t...
Live On Your Own Terms
Featured Listings
Entrepreneur
Be Your Own Boss

The Billion Dollar Salesman -Serving the World for 28 Years! I’ve truly lived a blessed life and I have also been fortunate to have many mentors that provided me with guidance and motivation. As a result of learning how to do things the right way the companies that I’ve owned have generated just...

Read More

Opportunity Video Spotlight

United Games! The first and only business that will pay you 24/7 365 days a year when people are watching NFL, NBA baseball, soccer, cricket, rugby, hockey in fact any major sport anywhere in the world.

Premium Sponsor


Launch a local deals website and Loyalty program. Turn-key local deals website setup on your own domain! 100% your business. Keep 100% your sales. Work on your time! No Experience Needed.

Benefits of Launching a Perks Nearby Business Are As Follows:
  • Exclusive to your area and Deals website and app
  • Loyalty Program and Your own brand & logo
  • 100% your business, you keep 100% of the sales
  • Work on your time and Multiple revenue streams
  • Web & Mobile Deals
  • Loyalty Program and Social Deal Apps
  • Text Deals and Affiliate Deals
  • Innovative technology and Marketing support
  • Training and support
Perks Nearby provides a turn-key and loyalty program business that gives you everything you need to be successful in your community.