Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Free Lead Generation is a hot topic these days since many pay a pretty penny per portal to generate leads to increase ROI.

Free Lead Generation is part of any markets platform.  It is important to note that this November was 'nutty' for lack of a better word.  The purpose of this blog post...

Small Business Media and tapping into that vein can be a tricky and somewhat slippery slope unless you know some tricks of the trade.  Getting your message in front of the right audience is often the key to success.  So, where are the keys to the kingdom you ask and how can you get your hands on...

Entrepreneurs' Day 2016 on the 15th was outshined by politics, climate change discussions and so much more.  That is a real shame since small business is the backbone of this Country.

Entrepreneurs' Day - In my world it is Entrepreneurs' Day every day! I think, sleep and breath Entreprenuership...

Sponsors

Paid2Save Click or Call Bill Toth (716) 345-1888
If you could Travel more, Have Fun, and get Paid doing it, would you want to know more about it?
How Many Leads Does It Take To Close A Sale?
This Article is now live on our blog and I know could be very insightful for many. Read On
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
 
Resource Center > Article
Be Innovative: Give Them What They Need and Want
16 Jan 11 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
Share this Article:

Neil Mallard is a long-time business owner, and the Founder of Image One Systems, a Florida-based marketing and consulting firm.  ImageOne Mobile Billboards was launched in 2007 to offer a new and modern advertising solution for small businesses.  ImageOne was awarded a US patent in 2010 for its unique mobile billboard design.

Here Neil discusses the challenges new business owners face today, shares marketing tips and offers some key advice to today’s budding entrepreneur:

In your estimation, what is the greatest challenge facing today’s business owner?

Advertising and marketing a business in today’s Internet-focused world is a huge challenge that ALL business owners struggle with.  The old standbys like print advertising and direct mail have very limited reach in modern society, leaving a huge void.  Even TV and radio advertising is easily avoided by modern consumers.  The goal is to find new and innovative methods that fit the lifestyles of modern households.

What is the single strongest piece of advice that you would have for someone starting out in business?

Develop your marketing plan first.  No business can prosper relying solely on “word of mouth” growth.  The business has to be “positioned” in the minds of consumers, and that can only be accomplished on a meaningful scale with EFFECTIVE advertising and marketing.  Figure out a MODERN strategy BEFORE you launch.

What marketing strategies have you found to be most successful?

Print and direct mail are incredibly ineffective at reaching modern households, so that’s pretty much over.  Modern consumers are on the Internet, so your business needs to build a constantly growing presence there.  It will take a big commitment of time and money.  Give consumers a COMPELLING REASON to visit your site―free stuff, a “new customer discount,” an “existing customer promotion”―lots of valuable information that they NEED and WANT.  Advertise the site locally and consistently.  Outdoor advertising in all forms, including mobile billboard advertising and vehicle wraps, are much more effective at reaching busy, time-pressured consumers.

Why did you launch a mobile billboard advertising business?

Frustration (as a long-time business owner) with how incredibly INEFFECTIVE traditional advertising has become.  We spent lots of money achieving practically nothing before we figured it out.  Modern consumers are VERY DIFFICULT to reach…and even harder to “attract.”  The combination of the full-color visual message and the attention that a mobile billboard gets simply HAS TO WORK BETTER.  At least it’s REACHING THEM.  At least they are SEEING THE AD.  It’s a way to HUNT THEM DOWN with advertising that they can’t plot and plan to avoid!

What did you do before launching a mobile billboard licensing business?

I’ve owned small businesses all of my life, so I understand the expense and frustration associated with trying to advertise and promote a business to an increasingly “disinterested” marketplace.  I’ve watched the Internet change the way all of us get information, as well as the effect it has had on local, small businesses.   It requires that we CHANGE the way we promote ourselves.  I’ve experienced it first-hand.  It’s evolution, and it requires us to think differently―and NEW…and MODERN.

More about Neil and ImageOne:

ImageOne is a mobile billboard advertising service that runs regularly scheduled advertising routes within a licensed territory.  ImageOne offers Area Developer Licensing Packages that include their patented mobile billboards, packaged with an all-inclusive, “system based” business model that has a proven track record.

Related Blog Posts
15 Nov 16 Posted by: Kevin James Culp
in Entrepreneur Exchange

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
9 May 16 Posted by: Kevin James Culp
in Entrepreneur Exchange

The Billion Dollar Salesman -Serving the World for 28 Years! I’ve truly lived a blessed life and I have also been fortunate to have many mentors that provided me with guidance and motivation. As a result of learning how to do things the right way the companies that I’ve owned have generated just...

31 Mar 16 Posted by: Todd Hatch
in Entrepreneur Exchange

Todd Hatch "Since leaving a job less than a year after graduating college over 20 years ago, I've been fortunate enough to be self employed."

Todd Hatch  - Reflecting on the time I have spent growing...
3 Feb 16 Posted by: Kevin James Culp
in Entrepreneur Exchange
CashBackTwenty.com is a new MLM/Affilaite Opportunity to a Huge Audience with Guarantees and Marketing Done-For-You Gets Everything Right! Bill Toth, super-affiliate and one of the nation’s MLM leaders, just announced the public roll out of
4 Aug 15 Posted by: Kevin James Culp
in Entrepreneur Exchange
We had a chance to spend some time talking with experienced entrepreneur and business creator, Ben Rines.  He is the creator and developer of Balloon Training Institute the most comprehensive hands-on Classic...
 
   

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
Video Spotlight

If you could Travel more, Have Fun, and get Paid doing it, would you want to know more about it?

Premium Sponsor