Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Business Opportunities to Own
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Young Entrepreneurs Start-Up Advice —the best advice, helpful tips, and questions for the aspiring, young business owner.

To help you decide if you're ready to start a business, we’ve complied the best young...
Everyone will be hearing a lot from the newest addition to our staff: Digital Marketing Manager Hired Margaret Mallonée! This hire was a strategic move to enhance our staff for the new digital media platform we will be introducing in the weeks and months to come. Chicago,...

Slammed last year by what will surely be one of the most expensive and devastating natural disasters to ever hit the Northeast, millions of individuals, many of whom are work-at-home or other small business owners, are only now years later truly beginning to recover from the damage that Hurricane...


Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Hurricane Recovery Resources for Business Opportunity Owners
in the wake of a crisis of this magnitude can be especially maddening, DisasterAssistance.gov is good place to start...
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Productivity Hacks — Our Top 50
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Sales Hack To Increase Your ROI and Productivity
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is. We receive lots of emails.. Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
 
Resource Center > Article
Be Innovative: Give Them What They Need and Want
16 Jan 11 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
Share this Article:

Neil Mallard is a long-time business owner, and the Founder of Image One Systems, a Florida-based marketing and consulting firm.  ImageOne Mobile Billboards was launched in 2007 to offer a new and modern advertising solution for small businesses.  ImageOne was awarded a US patent in 2010 for its unique mobile billboard design.

Here Neil discusses the challenges new business owners face today, shares marketing tips and offers some key advice to today’s budding entrepreneur:

In your estimation, what is the greatest challenge facing today’s business owner?

Advertising and marketing a business in today’s Internet-focused world is a huge challenge that ALL business owners struggle with.  The old standbys like print advertising and direct mail have very limited reach in modern society, leaving a huge void.  Even TV and radio advertising is easily avoided by modern consumers.  The goal is to find new and innovative methods that fit the lifestyles of modern households.

What is the single strongest piece of advice that you would have for someone starting out in business?

Develop your marketing plan first.  No business can prosper relying solely on “word of mouth” growth.  The business has to be “positioned” in the minds of consumers, and that can only be accomplished on a meaningful scale with EFFECTIVE advertising and marketing.  Figure out a MODERN strategy BEFORE you launch.

What marketing strategies have you found to be most successful?

Print and direct mail are incredibly ineffective at reaching modern households, so that’s pretty much over.  Modern consumers are on the Internet, so your business needs to build a constantly growing presence there.  It will take a big commitment of time and money.  Give consumers a COMPELLING REASON to visit your site―free stuff, a “new customer discount,” an “existing customer promotion”―lots of valuable information that they NEED and WANT.  Advertise the site locally and consistently.  Outdoor advertising in all forms, including mobile billboard advertising and vehicle wraps, are much more effective at reaching busy, time-pressured consumers.

Why did you launch a mobile billboard advertising business?

Frustration (as a long-time business owner) with how incredibly INEFFECTIVE traditional advertising has become.  We spent lots of money achieving practically nothing before we figured it out.  Modern consumers are VERY DIFFICULT to reach…and even harder to “attract.”  The combination of the full-color visual message and the attention that a mobile billboard gets simply HAS TO WORK BETTER.  At least it’s REACHING THEM.  At least they are SEEING THE AD.  It’s a way to HUNT THEM DOWN with advertising that they can’t plot and plan to avoid!

What did you do before launching a mobile billboard licensing business?

I’ve owned small businesses all of my life, so I understand the expense and frustration associated with trying to advertise and promote a business to an increasingly “disinterested” marketplace.  I’ve watched the Internet change the way all of us get information, as well as the effect it has had on local, small businesses.   It requires that we CHANGE the way we promote ourselves.  I’ve experienced it first-hand.  It’s evolution, and it requires us to think differently―and NEW…and MODERN.

More about Neil and ImageOne:

ImageOne is a mobile billboard advertising service that runs regularly scheduled advertising routes within a licensed territory.  ImageOne offers Area Developer Licensing Packages that include their patented mobile billboards, packaged with an all-inclusive, “system based” business model that has a proven track record.

Related Blog Posts
5 Sep 17 Posted by: Kevin James Culp
in Entrepreneur Exchange
I had the pleasure of setting down with Edwin Shoffner, CEO with Mattress by Appointment for BusinessOpportunity.com's very first Podcast that will be released on our new Digital Platform very soon.  Here is the transcript from that call for...
15 Apr 17 Posted by: Kevin James Culp
in Entrepreneur Exchange

Entrepreneur Exchange is our forum where we interview the Influencers, CEO's, Author's, Business Owners Of All Types, Shapes and Sizes.

Entrepreneur Exchange: Today, we sat down with Marc Winkelman, CEO of
15 Nov 16 Posted by: Kevin James Culp
in Entrepreneur Exchange

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
9 May 16 Posted by: Kevin James Culp
in Entrepreneur Exchange

The Billion Dollar Salesman -Serving the World for 28 Years! I’ve truly lived a blessed life and I have also been fortunate to have many mentors that provided me with guidance and motivation. As a result of learning how to do things the right way the companies that I’ve owned have generated just...

31 Mar 16 Posted by: Todd Hatch
in Entrepreneur Exchange

Todd Hatch "Since leaving a job less than a year after graduating college over 20 years ago, I've been fortunate enough to be self employed."

Todd Hatch  - Reflecting on the time I have spent growing...
 
   

I had the pleasure of setting down with Edwin Shoffner, CEO with Mattress by Appointment for BusinessOpportunity.com's very first Podcast that will be released on our new Digital Platform very soon.  Here is the transcript from that call for...
Read More

Video Spotlight

Virtual Financial A Home Business in Financial Services You are going to want to see this Video!

Virtual Financial Group


Premium Sponsor