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Sales Success Inspiration - Hello my friends and welcome to another installment of The Special Sauce Series on Sales.

Sales Success Inspiration is the name of the game today.  We left off with the last post "

No Sales! The Leads Suck! After ten years in the industry I have heard this more than once. In fact, I hear this so often that a series of educational blog posts are needed to educate sellers on how to close more deals - period.

No sales! Now, first I preface this entire post with one thought...

She Means Business: Turn Your Ideas into Reality and Become a Wildly Successful Entrepreneur Is our Book-of-the-Month.

Carrie Green began her entrepreneurial life at the tender age of 20, starting a company that would go global in just a few years. She has turned her experience...

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Resource Center > Article
Is Groupon a Smart Move for Your Work-at-Home or Other Small Business?
12 Jul 12 Posted by: Kathleen C Lanza
in Marketing & Sales
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As a home-based or other small business, business opportunity or franchise owner, you may be wondering if daily deal sites like Groupon are a worthwhile marketing tool. While there has been much in the way of industry speculation as to whether or not the whole daily deal industry will even stand the test of time, a new study out by Rice University suggests that it just may. In fact, according to the study’s findings, the daily deal business is “thriving,” and it’s especially delivering results for small business owners.

Collected from well over 600 small- to medium-sized business owners from April 2011 through May 2012, the study’s data revealed that approximately 30% of those surveyed currently employ daily deals as a sustainable promotional model. Furthermore, newer and small companies seem to benefit the most from the daily deal concept, with 40% reporting sustained use.


Other findings from the study of note include:

• Companies that were launched within the past six years reported a 39% retention rate after seven deals (compared to 23% among established businesses)

• Companies with less than $500k yearly revenue reported a 41% retention rate (larger concerns came in at 15%)

• The overall level of marketing investment of a company had no bearing on its daily deals’ success rates. Those that don’t spend much are every bit as successful as those that spend big money.

• While less than half of first-time daily dealmakers turn a profit, more than 75% of businesses that have run seven or more deals do profit from their efforts. So patience and fortitude do count.

• Daily deals are particularly effective in attracting new business, as roughly 80% of daily deal purchasers are new customers.

 

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SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
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