Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Free Lead Generation is a hot topic these days since many pay a pretty penny per portal to generate leads to increase ROI.

Free Lead Generation is part of any markets platform.  It is important to note that this November was 'nutty' for lack of a better word.  The purpose of this blog post...

Small Business Media and tapping into that vein can be a tricky and somewhat slippery slope unless you know some tricks of the trade.  Getting your message in front of the right audience is often the key to success.  So, where are the keys to the kingdom you ask and how can you get your hands on...

Entrepreneurs' Day 2016 on the 15th was outshined by politics, climate change discussions and so much more.  That is a real shame since small business is the backbone of this Country.

Entrepreneurs' Day - In my world it is Entrepreneurs' Day every day! I think, sleep and breath Entreprenuership...

Sponsors

Paid2Save Click or Call Bill Toth (716) 345-1888
If you could Travel more, Have Fun, and get Paid doing it, would you want to know more about it?
How Many Leads Does It Take To Close A Sale?
This Article is now live on our blog and I know could be very insightful for many. Read On
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
 
Resource Center > Article
Is Your Small Business Holiday-Ready?
Share this Article:

It’s here. The official start of the holiday shopping season is upon us. Black Friday, followed by Small Business Saturday and well into Cyber Monday will see millions of consumers clambering for the hottest deals, the newest gizmos and the most in-demand products this year. In fact, holiday sales are predicted to increase by as much as 2.8 percent this season, up to $465.6 billion, according to the National Retail Federation. And a recent analysis by Forrester Research, Inc. anticipates e-retail sales could increase as much as 15% in November and December.

As a small business opportunity or franchise owner, you can’t afford to miss out on the potential profitability and promise that this time of year has to offer. Ensuring your business is “holiday-ready” means you should focus your efforts in two key areas, meeting the increased demand of more satisfied customers and creating long-term customer relationships.

Meeting Increased Demand

When it comes to meeting increased demand for your products and services, inventory and staffing are your keys to survival. It’s critical that you take stock of the products you think will be most successful this season and order accordingly. In addition, you may require temporary help, especially if you anticipate an increased number of phone calls. Prospective customers expect first-rate and personalized service around the holidays in particular, so this is not the time to skimp on anything customer service-related. You can’t afford to give your customers any reason to go elsewhere when the competition is so fierce.

While it’s true that customer satisfaction starts with a quality product, it is greatly enhanced by the little things, especially at this time of year. Make shopping easier for your customers by offering extended holiday hours, including weekends. Clearly communicate to them what the shipping deadline is if they want to receive their orders in plenty of time for Christmas. Offer gift messages and wrapping if you can. Include a thank-you note with any invoice or packaging slip. And to foster good will over the long-term, make holiday returns as easy as possible.

Creating Long-Term Customer Relationships

The holidays provide a once-a-year opportunity to identify new customers in large numbers. This is your time to make a positive impact on them and to set the stage for an ongoing relationship that you may never have another chance to create. Make sure you ask every one of your customers, whether they are new or existing, to share or confirm their email address and other key contact information so that they can receive special offers and information from you throughout the holidays and all year long. What better way to begin a new year than to start building or enhancing your already-existing customer database? After all, it is the key to any successful strategic marketing plan.

This holiday season think about how you can position your business as an invaluable and helpful resource for everything from clever gift ideas and problem solving to great deals and money-saving coupons. Always include a clear call to action for your customers. For instance, you might want to encourage them to “like you” on Facebook or Tweet you back if they want to win something. Whatever it is you do, remember that the key to creating customer loyalty is to provide quality and value, not just during the holidays but all year long.

Related Blog Posts

Business Opportunity Apps to make your life easier was the best title I could think of today my friends.  This is especially true if you work with images or you are a graphic designer.

Business Opportunity Apps and Sites have been on my mind as late.  Recently, I've been focused on image optimization...

The Business Franchise Opportunity Sales Tips 7 Part Series was an idea launched by Keith Shaffer Director of Personal at TheLocalProject.net two weeks ago after a coaching session.  The credit goes to him for this...

Getting More Out Of Life: Buying Getting More: How You Can Negotiate to Succeed in Work and Life was an easy choice. When you read that Google used it to train 30,000 employees, you gotta figure it’s got something going for it. I’m always on the lookout for helpful books and negotiation...

12 Apr 16 Posted by: Todd Hatch
in Running Your Own Business

Money-Saving Tools that Entrepreneurs who are involved with business opportunities, franchises and work-at-home positions know how important it is to track money and manage money, which ultimately helps you save money.

The goal is to have more coming in than going out, but it can be difficult...

Here is an overview of the differences between business opportunities and franchise, and how you can determine which is the one for you.

Business Opportunities vs. Franchises the age old question - which is best for you? Do you dream of running your own business opportunity? If so, what does...
 
   

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
Video Spotlight

If you could Travel more, Have Fun, and get Paid doing it, would you want to know more about it?

Premium Sponsor