Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Buy A Business Opportunity of Franchise
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Looking to start a business? Why not market to baby boomers? Take advantage of the fastest growing consumer demographic with these 25 start-up ideas for baby boomers.

25 Start-Up Ideas for Baby Boomers - Whether you’re a baby boomer who is looking to start a business...

Want more sales? Need to grow your business? Use the Top 7 methods to generate more leads!

If you read Friday’s blog, you know that one of the best ways to increase sales is to generate...

Are sales down? Do you need to boost sales? Check out our latest tips and tricks to increase sales fast!

Let’s be honest, if sales are low, business and moral are low. Low sales over a period of time can lead to a business shutting down. With online retail giants, like Amazon,...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
How Many Leads Does It Take To Close A Sale?
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
 
Resource Center > Article
BOOK OF THE MONTH...Your Small Business’ Likeability, Why It Matters and What You Can Do About It
3 Jun 13 Posted by: Kathleen C Lanza
in Opportunity Focus
Share this Article:

Time was not too long ago that a customer’s bad experience with any business or company was relegated to a comment card or a nasty phone call, and occasionally someone would threaten to call the local media if things really got heated. Even then, there was little chance of much fallout as a result. Oh, how times have changed.

likeable-business-why-todays-consumers-demand-more-and-how-leaders-can-deliverIn his new book, Likeable Business, Dave Kerpen makes a very strong case for why our “hyperconnected, social-media driven” and more consumer-conscious society requires that all business owners and leaders come to one very important conclusion and that they act accordingly. Being likeable in business today matters and it matters a lot!

“It used to be that a customer shared a bad experience with several friends. Now it’s shared with several hundred,” Kerpen warns. “Or several thousand. Or several million. And companies have no choice but to listen.” Not if they want to succeed long-term anyway.

But being likeable isn’t just about online responsiveness and social media, according to Kerpen. The challenge is multi-faceted. Offline responsiveness—how business’ deal with their consumers and employees when they think no one else is watching—is every bit as important in this day and age. Even whether or not business owners and other head honchos are liked internally by their employees and peers has consequences, perhaps more than ever before.

Unfortunately, Kerpen says, far too many organizations—despite the best of intentions—become less likeable over time, sometimes without their even realizing that it is happening. And while he will concede that many of the ideas in his book aren’t necessarily revolutionary and are in fact somewhat intuitive, that doesn’t mean we all don’t need a well-structured refresher and some serious marching orders on occasion.

This is that book.

Filled with engaging anecdotes—some of them cautionary tales, others inspiring glimpses of likeability done right—Likeable Business lays out the eleven core principles and related action steps any business needs to follow to increase and maintain its likeability in today’s more customer-centric marketplace. If you’re a business opportunity, franchise or other small business owner who can appreciate the pretty much incalculable benefits of “being liked” in today’s fast-paced, techno-crazed world, this quick, fun and informative read really will get you thinking and is truly worthwhile.

Look for Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver at your local library, or pick up a copy today by visiting your local bookstore or clicking here on either of these online retailers: Amazon.com or Barnes and Noble.com.

So, did you find Likeable Business… likeable? Let us know what you think! What are your ideas for becoming and staying likeable in business today? We’d love to hear from you…

 

Related Blog Posts
10 Aug 16 Posted by: Kathleen C Lanza
in Opportunity Focus

Free Business Opportunity Seekers is what I Googled just now to see what came up. I know that many are looking to get into a business with no money. Yet, hey have the actual potential to make it not just invest a lot of sweat equality that goes no where.

OMG it was MLM city and a nightmare...
9 Aug 16 Posted by: Kevin James Culp
in Opportunity Focus

Start a Business Opportunity with $100 or Less - Don’t let a lack of funds keep you from starting your own business.

Start a Business Opportunity with $100 or Less Really IS possible. The variety of opportunities available is surprising, and not all are internet related. It’s a fact, you don’t...
14 Jul 16 Posted by: Todd Hatch
in Opportunity Focus

Todd Hatch Talks Benefits Facebook360 - Has Facebook brought a new revolution in the photography world with its 360 Degree Photography?

Todd Hatch Talks Benefits Facebook360 upgrades customer experience: the future of social...
3 Mar 16 Posted by: admin
in Opportunity Focus

Age Safe America wants you to know that March is Nutrition Month and a great opportunity to look at ways that good nutrition contributes to fall prevention in older adults.

Age Safe America: Athletes are usually careful about what they eat. They want to create...
11 Dec 15 Posted by: Kevin James Culp
in Opportunity Focus
Shoppers worldwide are concerned about climate change and environmental dangers. That’s why the demand for green products is skyrocketing. People are targeting their shopping dollars on product and services from a green business like BigCat®USA...
 
   

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
Read More

Video Spotlight

Click Now To Request Information

Click Now To Request Information


Click To Listen To Our Latest Entrepreneur Exchange w/ Shawn Pigg, CEO Hotel Etc.

Click Now To Request Information


Premium Sponsor