Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Free Lead Generation is a hot topic these days since many pay a pretty penny per portal to generate leads to increase ROI.

Free Lead Generation is part of any markets platform.  It is important to note that this November was 'nutty' for lack of a better word.  The purpose of this blog post...

Small Business Media and tapping into that vein can be a tricky and somewhat slippery slope unless you know some tricks of the trade.  Getting your message in front of the right audience is often the key to success.  So, where are the keys to the kingdom you ask and how can you get your hands on...

Entrepreneurs' Day 2016 on the 15th was outshined by politics, climate change discussions and so much more.  That is a real shame since small business is the backbone of this Country.

Entrepreneurs' Day - In my world it is Entrepreneurs' Day every day! I think, sleep and breath Entreprenuership...

Sponsors

Paid2Save Click or Call Bill Toth (716) 345-1888
If you could Travel more, Have Fun, and get Paid doing it, would you want to know more about it?
How Many Leads Does It Take To Close A Sale?
This Article is now live on our blog and I know could be very insightful for many. Read On
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
 
Resource Center > Article
Keep It Simple and Live What You Love!
27 Oct 11 Posted by: Kathleen C Lanza
in Entrepreneur Exchange
Share this Article:

Steven Bailey is the President of Sales and Operations for USAPetCONNECT, the largest network of pet-lover resource websites in North America. The company offers city-specific “sales ready” sites to ambitious animal-loving entrepreneurs who want to capitalize on the growing $58 billion pet products industry.

He recently took some time out of his busy schedule to talk with BusinessOpportunity.com’s Entrepreneur Exchange about everything from business ownership and its challenges to why he chose the industry he is in, as well as his “favorite little secret.” Oh yes, and don’t forget the mantra…

Steven, tell us a little bit about yourself and your background as an entrepreneur…

After an extensive 33-year career in sales, marketing consulting, technology and sales training, I’ve developed an overall reputation as both an effective communicator and an innovator. My ability to make that claim has come as a result of my successful entrepreneurial efforts in a number of fields.

I was a founding partner of Creative Alternatives “Guerrilla” Marketing Consultants in Phoenix, Arizona. I was also able to turn my passion for travel and adventure into a nationally distributed magazine and website. Other professionally rewarding endeavors include the launch of a video production company that pushed the boundaries of interactive multimedia marketing presentations, serving as VP of New Business Development for a streaming media technology start-up, and developing an interactive online university and certification program for a leading real estate publishing franchise. Most recently, I launched a national network of pet-lover resource websites in all 50 U.S. States and Canada, known collectively as USAPetCONNECT.

How does someone know if they have what it takes to own their own business?

People have asked me that question many times. Personally, I have been self-employed for most of my life in one way or another. I began my professional working career as a commissioned sales representative in the print advertising field. After several years of learning about sales, marketing and people, I took those skills and used them to launch a guerrilla marketing consulting business and, subsequently, a travel and adventure magazine. For me, being an entrepreneur is and has always been a lifestyle that has chosen me.

Everyone has what it takes. Especially in these times, the illusion of security in the job market is a past memory. The days of big employers “taking care” of their own are over. Rest assured that the skills you have been paid for and honed over the years can help you succeed on your own. What you do not know you can readily learn online. Or, you can find an opportunity that allows you to leverage the knowledge and experience of others until you become proficient.

What do you think is the greatest challenge facing business owners today and why?

Distractions. There are more blogs, more social networks and more emails calling for your attention each and every day. Time management and focus are imperatives. Sales and marketing is your mantra. You must find a way to schedule your time and attention each day. Repeat after me…sales and marketing, sales and marketing, sales and marketing. Everything else is a distraction!

What is the single strongest piece of advice you would have for someone just starting out in business for themselves?

Keep it simple! Keep your initial investment and your ongoing overhead low. This will allow you to breathe and make better decisions within your first year. If necessary, find a venture you can work part-time to start as you move out of your current situation and build your confidence.

What marketing strategies have you found to be most successful in growing your business?

Targeted websites and direct phone sales.

What is it about the business/industry you are in that made it so attractive to you?

I was looking for a growth industry with a passionate consumer base. This year the pet industry will well exceed $50 billion and is expected to climb to $74 billion by 2015. Plus, pet parents, as an audience, are just about as passionate or even more so than any golfer I have ever known.

After the initial start-up phase in business, what obstacles do business owners face as they try to grow their business and remain successful? Any advice for how to overcome those obstacles?

The biggest obstacle is in figuring out how to work on your business and not in it. The trick is to focus on your strengths and delegate or pay contractors to do the stuff that eats time and doesn’t make money. That would be my best piece of advice.

What on-line, software or other resources have helped you the most in managing all aspects of your company? Why and how have they been helpful?

For CRM initially, I’d say ZOHO (free) and then SalesForce.com. My favorite little secret is ScreenFlow, screen-casting software by Telestream. It allows us to easily create product videos and sales/marketing videos.

What process do you follow to successfully close on a lead and make the final sale? Any tips?

Most of my leads are Internet leads. As such, I always follow up with an email first because the elusive Internet shopper often wants more information and value before talking to a real person. I send links to my leads so they can obtain additional information. I also give them my direct line to reach me and make sure that they know I will be calling them to introduce myself and answer any questions. Until I can find out who the person is behind the email address, I can’t build a level of trust and communication. If I don’t take time to do that first, I have no chance of closing a sale.

If you own more than one business, how have you integrated your businesses to juggle it all successfully? Any suggestions?

My businesses feed one another. USAPetCONNECT was born out of a working marketing and technology company. The skills and the people that have supported that company are now an integral of this new project.

If you bought into an already existing business opportunity, distributorship, licensee opportunity or small franchise, how and why did you make that choice?

We are the ones who are actually offering a license opportunity for the reason that we were asked by many other like-minded entrepreneurs if they could operate one of our websites in their own area. Both of the first two enterprising individuals that bought a CityPetCONNECT website had previously owned a franchise, so they understood the idea of leapfrogging on a good idea and bypassing the significant research and development costs.

What is/are your favorite motto and/or quote when it comes to business? Any final words of encouragement and/or inspiration for the budding entrepreneur?

“We are limited not by our abilities, but by our vision.”

And another favorite from Mark Twain:

“Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”

And finally:

Live What You Love!

 

Related Blog Posts
15 Nov 16 Posted by: Kevin James Culp
in Entrepreneur Exchange

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
9 May 16 Posted by: Kevin James Culp
in Entrepreneur Exchange

The Billion Dollar Salesman -Serving the World for 28 Years! I’ve truly lived a blessed life and I have also been fortunate to have many mentors that provided me with guidance and motivation. As a result of learning how to do things the right way the companies that I’ve owned have generated just...

31 Mar 16 Posted by: Todd Hatch
in Entrepreneur Exchange

Todd Hatch "Since leaving a job less than a year after graduating college over 20 years ago, I've been fortunate enough to be self employed."

Todd Hatch  - Reflecting on the time I have spent growing...
3 Feb 16 Posted by: Kevin James Culp
in Entrepreneur Exchange
CashBackTwenty.com is a new MLM/Affilaite Opportunity to a Huge Audience with Guarantees and Marketing Done-For-You Gets Everything Right! Bill Toth, super-affiliate and one of the nation’s MLM leaders, just announced the public roll out of
4 Aug 15 Posted by: Kevin James Culp
in Entrepreneur Exchange
We had a chance to spend some time talking with experienced entrepreneur and business creator, Ben Rines.  He is the creator and developer of Balloon Training Institute the most comprehensive hands-on Classic...
 
   

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
Video Spotlight

If you could Travel more, Have Fun, and get Paid doing it, would you want to know more about it?

Premium Sponsor