Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Business Opportunities to Own
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Young Entrepreneurs Start-Up Advice —the best advice, helpful tips, and questions for the aspiring, young business owner.

To help you decide if you're ready to start a business, we’ve complied the best young...
Everyone will be hearing a lot from the newest addition to our staff: Digital Marketing Manager Hired Margaret Mallonée! This hire was a strategic move to enhance our staff for the new digital media platform we will be introducing in the weeks and months to come. Chicago,...

Slammed last year by what will surely be one of the most expensive and devastating natural disasters to ever hit the Northeast, millions of individuals, many of whom are work-at-home or other small business owners, are only now years later truly beginning to recover from the damage that Hurricane...


Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Hurricane Recovery Resources for Business Opportunity Owners
in the wake of a crisis of this magnitude can be especially maddening, DisasterAssistance.gov is good place to start...
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Productivity Hacks — Our Top 50
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Sales Hack To Increase Your ROI and Productivity
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is. We receive lots of emails.. Read On
The Top 10 Reasons to Buy a Business Opportunity or Franchise
Starting your own small business is part of the American Dream, right up there with owning your own home. Read On
7 Keys to Leading Highly Effective Sales Conversations
Most people's sales conversations could be better. Not a little better, significantly better. Read On
 
Resource Center > Article
Recent Studies Hold Lessons for Small Business Social Media Marketing
6 May 11 Posted by: Kathleen C Lanza
in Marketing & Sales
Share this Article:

If you’re a home-based or other small- or medium-sized business owner, you’ve likely begun to integrate or are at least thinking about integrating the use of social media channels, such as Facebook, Twitter or LinkedIn, into your overall marketing plan.  And you wouldn’t be alone.  A number of recent studies demonstrate that the use of social media for small- and medium-sized (SMB) business marketing purposes is steadily rising.

According to a spring 2011 American Express OPEN® Small Business Monitor survey, internet-based marketing and social media use are up across the board as compared to previous years.  In particular, an all-time high of 35% (up from just 15% in 2009) of small businesses report they’re using online social networking for marketing, while the use of blogs has nearly doubled.

Additionally, a recent report from BIA/Kelsey cited on www.marketingprofs.com revealed that Twitter use among SMBs doubled from 2009 to 2010.  In addition, that survey showed nearly half (48%) of SMBs now use Facebook for marketing purposes, while one in five currently uses blogs.  Furthermore, 46% of SMBs plan to use social sites and blogs aggressively as part of their marketing efforts over the course of the next year.

While all of this is well and good, a recent BrightEdge analysis regarding the use of social media among leading consumer brands indicates even they are not utilizing these relatively new marketing options in such a way as to maximize their full potential.  And if the big guys aren’t getting it right, what’s the likelihood the little guys are?

The BrightEdge analysis examined the social media presence of the top 200 brands in the world.  And while 100% of them hold the top or a near-top rank in search results for their brand name, the company found 70% of them did not rank in the top 20 results for social media such as Facebook or Twitter

BrightEdge CEO Jim Yu had this to say about his company’s findings, “Brands today are pouring countless resources into social media channels―and are creating great content that will help them engage with consumers.”  However, he went on to remark, “Brands may be missing critical customer connection points if consumers can’t easily discover their social media pages in search.”

So what can you do as a home-based or other small business owner to ensure you’re doing what the big guys aren’t and make the most of your social media marketing efforts?  According to Entrepreneur.com’s Daily Dose, there are two steps you can and should take, if at all possible:


  1. Link your Facebook page to your business website page and vice versa.  This will increase your search ranking for your Facebook page and can be done by your page administrator from the website field, which can be found under the “Edit Page” option on the top right of your Facebook page.

  2. Keep your Facebook page updated, current and interesting because new content increases not only your likeability and your link-ability, it also increases the chances that your information will be shared―all of which can result in a higher search engine ranking.  This is especially important now that search engines like Google and Bing include what are being termed “social” signals in their search algorithms.


Make efforts to integrate all of your social media and other marketing options wherever possible, and you'll be more likely than even America's top companies to make the most of what today's technology has to offer.

Related Blog Posts
21 Sep 17 Posted by: Anuj Mishra
in Marketing & Sales

Customer Service - In today’s competitive business world, the availability of customer service is a top priority. This is especially true for online businesses that strive on customer conversions and subscription purchases.

Customer Service - When someone lands on a page searching for a product,...
23 Aug 17 Posted by: Kevin James Culp
in Marketing & Sales

Marketing pumps leads and buyers into your business. There are multiple types of marketing methods, from paid advertising to social media. One of the most efficient is called drip marketing.

Here is a quick guide to drip marketing, an effective way to nurture leads using the power of automation. What...
6 May 17 Posted by: Kevin James Culp
in Marketing & Sales

Getting Started CRM - Customer Relationship Management software, usually called CRM, can keep your customers happy and boost your sales. The right one makes it easy to track who is buying from you and where they are in the sales cycle.

Getting Started
26 Mar 17 Posted by: Anuj Mishra
in Marketing & Sales

6 Principal Rules of Project Management - If you are about to become a project manager and take on this responsibility for the first time, then it is perfectly understandable if you are a bit anxious.

6 Principal Rules - Even though there is a lot of pressure on you, there is still a way to...
15 Mar 17 Posted by: Kevin James Culp
in Marketing & Sales

Sales Success Inspiration - Hello my friends and welcome to another installment of The Special Sauce Series on Sales.

Sales Success Inspiration is the name of the game today.  We left off with the last post "
 
   

I had the pleasure of setting down with Edwin Shoffner, CEO with Mattress by Appointment for BusinessOpportunity.com's very first Podcast that will be released on our new Digital Platform very soon.  Here is the transcript from that call for...
Read More

Video Spotlight

Virtual Financial A Home Business in Financial Services You are going to want to see this Video!

Virtual Financial Group


Premium Sponsor