Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Your Free Business Opportunity Resource Is Easy To Use
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Improve Customer Engagement - The days of endless customer tickets are finally over, all thanks to the advancements in technology and innovations from clever software developers.

Improve Customer Engagement - Instead of being constantly overwhelmed by countless...

Free Lead Generation is a hot topic these days since many pay a pretty penny per portal to generate leads to increase ROI.

Free Lead Generation is part of any markets platform.  It is important to note that this November was 'nutty' for lack of a better word.  The purpose of this blog post...

Small Business Media and tapping into that vein can be a tricky and somewhat slippery slope unless you know some tricks of the trade.  Getting your message in front of the right audience is often the key to success.  So, where are the keys to the kingdom you ask and how can you get your hands on...


Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Wealthpaths by Helo
HELO is changing the game in wearable fitness devices. Get your own HELO, show it off and make money referring others.
How Many Leads Does It Take To Close A Sale?
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
Entrepreneurs Feeling Cooped Up This Winter?
Entrepreneurs, Mompreneurs, Daughterpreneurs, Dadpreneurs, Sonpreneurs, in many cases, working-from-home... Read on
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Top 50 Home-Based Business Ideas
Home-Based Business ownership can be the most rewarding endeavor you will ever undertake. The new year... Read On
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
How Many Leads Does It Take To Close A Sale?
This Article is now live on our blog and I know could be very insightful for many. Read On
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
Green Businesses Make Good Sense
Shoppers worldwide are concerned about climate change and environmental dangers. That’s why the demand... Read on
Why Advertise Your Business Opportunity?
Over the years we have been fortunate enough to receive quite a few testimonials. In fact, ... read on
 
Resource Center > Article
USPS “Mail Works Guarantee” Proposal To Highlight Direct Mail’s Effectiveness
26 Apr 11 Posted by: Kathleen C Lanza
in Marketing & Sales
Share this Article:

A request filed last week by the United States Postal Service with the Postal Regulatory Commission would allow the agency to implement a new program designed to prove the effectiveness of direct mail.  Companies that don’t already use direct mail in their advertising mix would be enticed to do so by the program’s money-back guarantee on postage, which would kick in to the tune of as much as a quarter million dollars per company should their test marketing campaigns not produce the intended results.

Initially being offered to 16 companies from a range of industries, each of which spends a minimum of $250 million annually on advertising other than direct mail, the “Mail Works Guarantee” market test will be evaluated based on a set of jointly agreed upon and unique metrics for each company.  For instance, a restaurant chain’s campaign effectiveness might be evaluated on the amount of increased traffic or sales of a specific menu item, while a retailer’s might hinge on online sales of a certain line of clothing or other specifically marketed goods.

According to the USPS’s April 15 notice to the Postal Regulatory Commission, “the top advertisers in America represent $90 billion in total expenditures for media advertising.”  Of that amount, the USPS' share is only about 3.1%, or a rough total of $3 billion per year. 

It’s no secret that the post office is struggling to make ends meet given its self-supporting status and the huge toll that the Internet has taken on postage sales in recent years.  Being able to capture an even larger piece of the annual corporate-advertising-dollar pie would be a terrific windfall.

Despite the fact that the initial test run of the program will focus only on larger companies, the findings generated by the pilot effort may very well hold some interest for home-based or other small business or franchise owners, many of whom still use direct mail as an integral part of their overall marketing mix.  Should the program be successful, it may serve to reinforce to these smaller-sized operations that direct mail should continue to have a role in their marketing efforts.  Of course, if the results do not turn out as the USPS feels confident they will and do not confirm direct mail's effectiveness in every case, then there may be lessons to be learned from each of those scenarios as well. 

According to the USPS, depending on the pilot's results, it may file a request for approval to offer the program to additional companies in the future. 

The USPS is currently awaiting confirmation by the Postal Regulatory Commission to proceed with the “Mail Works Guarantee” program as it has been described and set forth under filing ID number 72503.

Related Blog Posts
15 Sep 16 Posted by: Kevin James Culp
in Marketing & Sales

Expanding Opportunity Services - It has always been our mission to provide the best customer service possible and have recently added no cost training and coaching sessions for all active advertisers. Now, we are going a step further to address the one major problem faced by opportunity owners–lack...

28 Aug 16 Posted by: Kevin James Culp
in Marketing & Sales

Managing Business Sales Leads Made Easy - In our last blog post we detailed for our advertisers and anyone thinking of advertising with us how to better work with our back office.  How to better manage your leads is what we are going to focus on in this second of seven installments designed to help...

19 Aug 16 Posted by: Kevin James Culp
in Marketing & Sales

The Business Franchise Opportunity Sales Tips 7 Part Series was an idea launched by Keith Shaffer Director of Personal at TheLocalProject.net two weeks ago after a coaching session.  The credit goes to him for this...

17 Dec 15 Posted by: Kevin James Culp
in Marketing & Sales
Email Marketing is on the rise for good reason. Would you like an effective way to reach close to 100% of your prospects and customers? A way that is cheap, simple to use, quick to implement and converts like crazy? You already have it--email marketing. It’s not old-fashioned, as some marketers and...
2 Dec 15 Posted by: Kevin James Culp
in Marketing & Sales
Wearable tech is no passing fad. Devices are available today that manage time, track health and fitness and help with a range of business needs. As an entrepreneur, open to new business opportunities, you may wonder about tapping into the money possibilities in selling these devices or developing related...
 
   

SocialXpand Business Opportunity Interview w/ Brian Weiss was for me a new way to learn from a customer and whom I consider a friend in the industry.

I've had the opportunity to work for a while now with Brian Weiss who is the Director of Sales for the
Video Spotlight
You're invited to view a Bartercard Online Franchise Presentation.

Premium Sponsor