Home Advertise Contact Blog Advertiser Login
Newsletter Signup



Business Opportunity
Home-Based Opportunities
Licensee Opportunities
Low Cost Opportunities
Distributorship Opportunities

Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

For many of us, each New Year brings with it a mishmash of emotions and challenges, some good and some bad. It’s a time to reflect on everything that went right in the year gone by as well as an opportunity to initiate the process of making positive changes moving forward. But change is rarely ever easy...
For many small business owners, the holiday season can be overshadowed by the unpleasant reality that the latest tax season is upon us. Yes folks, it’s time once again to answer to Uncle Sam and the IRS (Internal Revenue Service, as if you didn’t know!). And while some SMB (small- to medium-sized...
Deciding whether or not to stage an exhibit at a trade show or other networking event as part of your marketing mix for 2014 is something you as a small- to medium-sized business (SMB) owner might be thinking about right now. If so, you’d be one of many. Contrary to speculation in recent years that...


Sponsors

Work from home and earn revenue of $9-$13 per hour! Flexible scheduling lets you achieve work-life balance!
Make $500k your FIRST year by helping people solve their tax problems ALL YEAR LONG.
Make Money playing the Lottery. Click on the following link for details........
AmeriPlan offers daily pay, bonuses, residual income, live support, dental, vision, prescription and chiropractic plan.
Do you know anyone into health&fitness? If you answered yes to any of these questions then this opportunity is for you
College Prospects of America(1986) High commissions-low investment- Reps needed-all states! Athletes families need help
Residual income creates real wealth! Worldwide Income System that WORKS! FREE Training, support, websites. etc! NO RISK



Resource Center > Article
USPS “Mail Works Guarantee” Proposal To Highlight Direct Mail’s Effectiveness
26 Apr 11 Posted by: Kathleen C Lanza
in Marketing and Sales

A request filed last week by the United States Postal Service with the Postal Regulatory Commission would allow the agency to implement a new program designed to prove the effectiveness of direct mail.  Companies that don’t already use direct mail in their advertising mix would be enticed to do so by the program’s money-back guarantee on postage, which would kick in to the tune of as much as a quarter million dollars per company should their test marketing campaigns not produce the intended results.

Initially being offered to 16 companies from a range of industries, each of which spends a minimum of $250 million annually on advertising other than direct mail, the “Mail Works Guarantee” market test will be evaluated based on a set of jointly agreed upon and unique metrics for each company.  For instance, a restaurant chain’s campaign effectiveness might be evaluated on the amount of increased traffic or sales of a specific menu item, while a retailer’s might hinge on online sales of a certain line of clothing or other specifically marketed goods.

According to the USPS’s April 15 notice to the Postal Regulatory Commission, “the top advertisers in America represent $90 billion in total expenditures for media advertising.”  Of that amount, the USPS' share is only about 3.1%, or a rough total of $3 billion per year. 

It’s no secret that the post office is struggling to make ends meet given its self-supporting status and the huge toll that the Internet has taken on postage sales in recent years.  Being able to capture an even larger piece of the annual corporate-advertising-dollar pie would be a terrific windfall.

Despite the fact that the initial test run of the program will focus only on larger companies, the findings generated by the pilot effort may very well hold some interest for home-based or other small business or franchise owners, many of whom still use direct mail as an integral part of their overall marketing mix.  Should the program be successful, it may serve to reinforce to these smaller-sized operations that direct mail should continue to have a role in their marketing efforts.  Of course, if the results do not turn out as the USPS feels confident they will and do not confirm direct mail's effectiveness in every case, then there may be lessons to be learned from each of those scenarios as well. 

According to the USPS, depending on the pilot's results, it may file a request for approval to offer the program to additional companies in the future. 

The USPS is currently awaiting confirmation by the Postal Regulatory Commission to proceed with the “Mail Works Guarantee” program as it has been described and set forth under filing ID number 72503.


Related Blog Posts
23 Oct 13 Posted by: Kathleen C Lanza
in Marketing and Sales
Leading location-sharing platform Foursquare has announced that it is extending its current advertising program to include small businesses, therefore providing them with the tremendous business opportunity to reach its 40+ million-strong user base in an unprecedented and measurable way. Finally, small...

14 Oct 13 Posted by: Kathleen C Lanza
in Marketing and Sales
Attention business opportunity and other small business owners! Whether you're home-based, storefront or online, Small Business Saturday is an opportunity you don't want to miss! It's a chance to capitalize on the growing public appreciation for and recognition of small businesses and all that they do...

4 Oct 13 Posted by: Kathleen C Lanza
in Marketing and Sales
Leading marketing cloud provider, Vocus, Inc. has just released the newest in its series of FREE guides aimed at helping business opportunity and other business owners gain “experience-based insights into the day-to-day management of marketing, social media and PR campaigns.” This...

6 Sep 13 Posted by: Kathleen C Lanza
in Marketing and Sales
Hopefully, you’re already among the unprecedented number of business opportunity and other small business owners who actively participated in last year’s Small Business Saturday® initiative. If not, then you don’t want to miss the boat this year, that’s for sure. Either way, NOW is the time to get started...






If you’ve ever wondered whether or not you have what it takes to become a travel and leisure entrepreneur, working from the comfort of your own home while earning as much as 100% commission on the sales of exciting cruises and destination vacations, then you owe it to yourself to listen to Terri Maldanado. As...
Read More




With THREE YEARS of PROVEN CUSTOMER DEMAND AND EXPLOSIVE GROWTH now we’re expanding coast-to-coast and in some parts of Canada. Call toll-free today 877.687.3748 for details.

Premium Sponsor


ACFN is North America's only ATM franchise focused on servicing mainly hotels and other travel and entertainment based businesses. It is the right investment opportunity for individuals interested in developing a business with a significant long term residual income. Come along, we'll hold you by the hand and show you how to build your own successful franchise.
ACFN is your part time Franchise for a full Time Retirement
  • Significant long term residual income
  • Prior experience not necessary - We train you
  • Develop and operate your own private network of ATM machines
  • Complete support in all aspects of operating your ATM network
  • We locate and contract qualified host locations for you
  • Over 1300 ATMs in operation in Northern America